Rye Audience in United States

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Rye has an estimated audience of 4,999,600 people in United States. 57.8% are female, 42.2% are male, average age 43.7. Top regions: New York, California, Texas. Top brand affinities: Alaska, Urban Outfitters, Unique Gifts, Minnesota, Birthday Gifts.

The average Rye fan in United States is 43.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Alaska, Urban Outfitters, Unique Gifts, with strongest over-indexing on Alaska (1.74× the country average). Demographically, the Rye audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Rye fans

Demographic split for Rye audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.7
Estimated audience size4,999,600

Audience persona

The typical Rye fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Rye in United States
RegionReachAffinity
New York606,2002.17×
California523,4030.95×
Texas480,8771.12×
Florida244,5960.72×
Pennsylvania199,2121.18×
Wisconsin167,5182.23×
Oregon144,4182.52×
Missouri139,9921.74×
New Jersey136,7381.08×
Illinois136,3880.82×
Massachusetts129,4391.31×
Kansas111,7082.84×
Georgia107,5550.7×
Virginia107,0640.88×
Washington106,6991.06×
North Carolina105,9610.7×
Michigan92,7920.71×
Ohio90,2560.59×
Arizona87,0840.85×
Connecticut85,2911.7×
Colorado82,9511.05×
Maryland81,7950.95×
Tennessee72,8800.73×
Minnesota64,3730.9×
Indiana56,8890.62×
New Hampshire48,4012.46×
South Carolina43,8250.58×
Kentucky43,1950.69×
Louisiana39,4900.61×
Alabama39,0680.56×
Oklahoma38,0820.69×
Utah36,0210.8×
Nevada35,2080.73×
Iowa31,4360.76×
Arkansas27,3720.66×
Nebraska22,7680.91×
Maine20,7981.16×
Mississippi19,9400.48×
Idaho17,1510.68×
Washington, District of Columbia16,7651.12×
Hawaii15,6220.73×
New Mexico14,7530.59×
West Virginia12,9100.55×
Rhode Island12,5630.79×
South Dakota10,0140.87×
North Dakota9,7500.95×
Vermont8,9761.02×
Montana8,6420.62×
Alaska8,0460.75×
Delaware7,7960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rye audience
BrandAffinityCategory
Alaska1.74×Travel & Leisure
Urban Outfitters1.87×Shopping
Unique Gifts2.11×Shopping
Minnesota1.55×Travel & Leisure
Birthday Gifts2.47×Kids & Family
Nebraska1.79×Travel & Leisure
Sinaloa1.9×Travel & Leisure
MeatEater2.62×Movies & TV
Google Analytics1.69×Internet & Social Media
Nasal cavity2.84×Health
Sailor1.57×Travel & Leisure
Layne Staley1.99×Music & Radio
Kerala2.04×Travel & Leisure
JFK (film)2.87×Movies & TV
JTV (Indonesia)1.57×
CAC 401.53×Business & Career
Julio Cesar Chavez Jr.2.06×Sports
Tuscany1.88×Travel & Leisure
Hebe1.72×Home & Garden
Cacique2.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rye audience
TraitClusterScore
IndulgenceJOY2.59
PatriotismCONSERVATISM1.82
Design AffinityPREMIUM1.79
Luxury OrientationPREMIUM1.71
Healthy LifestyleBALANCE1.64
TravellingTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Rye
CountryShare
United States45.2%
United Kingdom9.2%
Italy4.7%

See Rye audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Rye have in United States?

Rye has an estimated audience of 4,999,600 people in United States, concentrated in New York and California.

What is the gender split and age of Rye fans?

57.8% of Rye fans are female, 42.2% are male, with an average age of 43.7 years.

Which brands do Rye fans like most?

Rye fans show strongest brand affinity for Alaska (1.74×), Urban Outfitters (1.87×), and Unique Gifts (2.11×) over the country average.

Where do Rye fans live in United States?

Rye fans in United States are most concentrated in New York (reach 606,200), California (reach 523,403), and Texas (reach 480,877). These three regions account for the largest share of the active audience.

What other brands do Rye fans also like?

Beyond Rye itself, the audience over-indexes on Urban Outfitters (1.87×), Unique Gifts (2.11×), Minnesota (1.55×), and Birthday Gifts (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.