Rascasse Audience Intelligence

Rye Audience in United States

Name: Rye — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Rye in United States — modelled from more than twelve digital signal sources. Rye has an estimated audience of 4,999,600 people in United States.

#13among Vegetable in United States #3795among Topic in United States #458in Food & Beverages

The average Rye fan in United States is 43.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Malt whisky, Single malt whisky, Single malt scotch, with strongest over-indexing on Malt whisky (22.36× the country average).

Demographically, the Rye audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rye fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Malt whisky.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rye profile in United States.

Audience size

in United States

Gender

57.8%♀

42.2% male

Age

43.7

average years

Country rank

#6709

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Rye fans

57.8% are female, 42.2% are male, average age 43.7.

Fig. 02

Gender split

57.8%

Female

42.2%

Male

Demographic split for Rye audience in United States
Metric	Value
Female	57.8%
Male	42.2%
Average age	43.7
Estimated audience size	4,999,600

Fig. 03

Age distribution

Age distribution of the Rye audience in United States
Age bracket	Share	%
16-19		9%
20-29		16%
30-39		21%
40-49		26%
50+		28%

Fig. 04

Worldwide distribution

45.1%

of the worldwide Rye audience comes from United States.

Worldwide audience distribution share by country for Rye
Country	Share
United States	45.1%
United Kingdom	9.1%
Italy	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rye audience in United States is strongest.

Fig. 05

Top regions by affinity

Rye fans by region: top regions in United States
#	Region	Reach	×
01	New Hampshire	~100K	5.22×
02	New York	~1M	3.59×
03	Connecticut	~100K	2.96×
04	Oregon	~100K	2.61×
05	Kansas	~100K	2.53×
06	Wisconsin	~100K	1.85×
07	Maine	~30K	1.57×
08	Missouri	~100K	1.51×
09	Massachusetts	~100K	1.25×
10	New Jersey	~200K	1.21×
11	Colorado	~90K	1.15×
12	Texas	~500K	1.08×
13	Vermont	~9K	1.06×
14	Pennsylvania	~200K	1.02×
15	Washington, District of Columbia	~20K	1.02×
16	North Dakota	~9K	0.91×
17	Washington	~90K	0.90×
18	Maryland	~70K	0.85×
19	Nebraska	~20K	0.85×
20	South Dakota	~10K	0.84×
21	California	~400K	0.81×
22	Hawaii	~20K	0.80×
23	Rhode Island	~10K	0.80×
24	Alaska	~8K	0.79×
25	Minnesota	~60K	0.78×
26	Virginia	~90K	0.76×
27	Arizona	~80K	0.74×
28	Utah	~30K	0.72×
29	Illinois	~100K	0.71×
30	Iowa	~30K	0.70×
31	Idaho	~20K	0.68×
32	Montana	~9K	0.68×
33	Arkansas	~30K	0.67×
34	Nevada	~30K	0.66×
35	Tennessee	~60K	0.65×
36	Kentucky	~40K	0.65×
37	Oklahoma	~40K	0.64×
38	Florida	~200K	0.63×
39	North Carolina	~90K	0.63×
40	Delaware	~9K	0.63×
41	Georgia	~100K	0.62×
42	Michigan	~80K	0.62×
43	New Mexico	~20K	0.62×
44	West Virginia	~10K	0.61×
45	Louisiana	~40K	0.59×
46	Indiana	~50K	0.58×
47	South Carolina	~40K	0.55×
48	Alabama	~40K	0.54×
49	Mississippi	~20K	0.53×
50	Ohio	~80K	0.52×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rye audience
#	Interest	Category	×
01	Malt whisky	Food & Beverages	22.36×
02	Paulaner Brewery	Food & Beverages	20.00×
03	Single malt scotch	Food & Beverages	19.20×
04	Single malt whisky	Food & Beverages	17.50×
05	Berlin Wall	Travel & Leisure	4.19×
06	Non-alcoholic beverage	Food & Beverages	3.48×
07	Irish whiskey	Food & Beverages	3.20×
08	Scotch whisky	Food & Beverages	2.95×
09	Wine tasting	Food & Beverages	2.56×
10	Bourbon whiskey	Food & Beverages	2.26×
11	Steakhouse	Food & Beverages	2.12×
12	Rail transport	Travel & Leisure	1.94×
13	Real property	Home & Garden	1.89×
14	Cocktail	Food & Beverages	1.71×
15	Trader Joe's	Shopping	1.70×
16	Britney Spears	Music & Radio	1.70×
17	Pastry	Food & Beverages	1.65×
18	Charitable organization	Politics & Society	1.59×
19	Genetics	Kids & Family	1.57×
20	Ace Hardware	Home & Garden	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Rye audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	2.39×
Patriotism	CONSERVATISM	1.84×
Community Orientation	OPEN	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Rye audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.55×
Sustainability	BALANCE	0.75×
Mindfulness	BALANCE	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Rye have in United States?

Rye has an estimated audience of 4,999,600 people in United States, concentrated in New York and Texas.

What is the gender split and age of Rye fans?

57.8% of Rye fans are female, 42.2% are male, with an average age of 43.7 years.

Which brands do Rye fans like most?

Rye fans show strongest brand affinity for Malt whisky (22.36×), Single malt whisky (17.5×), and Single malt scotch (19.2×) over the country average.

Where do Rye fans live in United States?

Rye fans in United States are most concentrated in New York (reach ~1M), Texas (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Rye fans also like?

Beyond Rye itself, the audience over-indexes on Single malt whisky (17.5×), Single malt scotch (19.2×), Non-alcoholic beverage (3.48×), and Trader Joe's (1.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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