ServiceNow Audience in United States

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ServiceNow has an estimated audience of 1,119,215 people in United States. 47.1% are female, 52.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Paul Hollywood, MIT Sloan Executive Education, Jennifer Egan, Crisis communication, Data virtualization.

The average ServiceNow fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Paul Hollywood, MIT Sloan Executive Education, Jennifer Egan, with strongest over-indexing on Paul Hollywood (172.7× the country average). Demographically, the ServiceNow audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of ServiceNow fans

Demographic split for ServiceNow audience in United States
MetricValue
Female47.1%
Male52.9%
Average age42.6
Estimated audience size1,119,215

Audience persona

The typical ServiceNow fan in United States is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Paul Hollywood.

Top regions in United States

Top regions ranked by reach for ServiceNow in United States
RegionReachAffinity
California279,7372.27×
Texas130,0731.35×
New York103,1891.65×
Florida72,8210.96×
Virginia66,0192.42×
Illinois59,2171.59×
Georgia50,5191.47×
Massachusetts45,7262.07×
North Carolina40,9641.22×
New Jersey40,1171.41×
Washington37,8941.69×
Pennsylvania35,5060.94×
Ohio28,9670.84×
Maryland28,6801.49×
Michigan26,5340.91×
Colorado25,6171.45×
Arizona23,7321.04×
Tennessee17,6090.78×
Minnesota17,3251.08×
Missouri15,5730.86×
Indiana15,4190.75×
Oregon13,1811.03×
Wisconsin13,1290.78×
Connecticut12,6771.13×
Utah12,3541.23×
South Carolina11,0780.66×
Nevada9,8930.91×
Arkansas9,5101.03×
Kansas8,4560.96×
Washington, District of Columbia8,3412.48×
Alabama8,2540.53×
Kentucky7,6630.55×
Iowa6,9340.75×
Oklahoma6,7910.55×
Louisiana6,3170.44×
New Hampshire4,7471.08×
Nebraska3,9880.71×
Idaho3,8310.68×
Hawaii3,7930.79×
Mississippi3,5230.38×
Rhode Island3,3010.93×
New Mexico2,6410.47×
Delaware2,4180.78×
Maine2,3760.59×
West Virginia2,1780.42×
Montana1,9010.61×
Vermont1,2310.63×
South Dakota1,1530.45×
North Dakota9900.43×
Alaska9680.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ServiceNow audience
BrandAffinityCategory
Paul Hollywood172.7×Food & Beverages
MIT Sloan Executive Education54.69×Business & Career
Jennifer Egan91.68×Literature
Crisis communication48.32×Business & Career
Data virtualization70.99×Technology & Electronics
Developmental psychology3.09×Health
Esporte Clube Vitória36.06×Sports
Sheryl Sandberg15×Business & Career
Leadership studies6.46×Business & Career
Stack Overflow3.88×Technology & Electronics
Transformational leadership7.66×Business & Career
C (programming language)2.17×Technology & Electronics
GitHub1.56×Internet & Social Media
Kelly Osbourne1.75×Music & Radio
North-West University17.71×Business & Career
Educational leadership5.19×Business & Career
HTML2.13×Technology & Electronics
Codecademy2.32×Internet & Social Media
Mindful Schools61.16×Business & Career
Manual do Mundo52.62×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ServiceNow audience
TraitClusterScore
Need for SecurityCONSERVATISM1.96
Career OrientationPOWER1.92
Quality AwarenessPREMIUM1.78
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for ServiceNow
CountryShare
United States21.9%
India16.3%
China7.3%

See ServiceNow audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does ServiceNow have in United States?

ServiceNow has an estimated audience of 1,119,215 people in United States, concentrated in California and Texas.

What is the gender split and age of ServiceNow fans?

47.1% of ServiceNow fans are female, 52.9% are male, with an average age of 42.6 years.

Which brands do ServiceNow fans like most?

ServiceNow fans show strongest brand affinity for Paul Hollywood (172.7×), MIT Sloan Executive Education (54.69×), and Jennifer Egan (91.68×) over the country average.

Where do ServiceNow fans live in United States?

ServiceNow fans in United States are most concentrated in California (reach 279,737), Texas (reach 130,073), and New York (reach 103,189). These three regions account for the largest share of the active audience.

What other brands do ServiceNow fans also like?

Beyond ServiceNow itself, the audience over-indexes on MIT Sloan Executive Education (54.69×), Jennifer Egan (91.68×), Crisis communication (48.32×), and Data virtualization (70.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ServiceNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.