Sheryl Sandberg Audience in United States

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Sheryl Sandberg has an estimated audience of 514,747 people in United States. 63.2% are female, 36.8% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Business software, Peter Thiel, Diane Keaton, ServiceNow, Indeed.com.

The average Sheryl Sandberg fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Business software, Peter Thiel, Diane Keaton, with strongest over-indexing on Business software (107.11× the country average). Demographically, the Sheryl Sandberg audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Sheryl Sandberg fans

Demographic split for Sheryl Sandberg audience in United States
MetricValue
Female63.2%
Male36.8%
Average age40.2
Estimated audience size514,747

Audience persona

The typical Sheryl Sandberg fan in United States is more female, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Business software.

Top regions in United States

Top regions ranked by reach for Sheryl Sandberg in United States
RegionReachAffinity
California126,1402.23×
New York66,7352.32×
Texas38,9580.88×
Florida31,4450.9×
Illinois22,2181.3×
Massachusetts21,7852.15×
New Jersey20,2431.55×
Washington18,4331.79×
Pennsylvania18,3961.06×
Virginia17,2541.38×
North Carolina15,8421.02×
Georgia14,5230.92×
Ohio12,4990.79×
Maryland11,8961.34×
Michigan11,7950.88×
Colorado11,0881.37×
Tennessee8,2450.8×
Minnesota7,4981.02×
Connecticut7,4001.43×
Oregon7,1351.21×
Arizona6,7830.65×
Indiana6,4540.69×
Missouri5,9660.72×
Wisconsin5,9070.76×
Washington, District of Columbia5,8573.79×
South Carolina5,2080.67×
Utah4,2250.92×
Nevada4,2170.85×
Kentucky3,7540.58×
Louisiana3,7250.56×
Oklahoma3,0720.54×
Alabama2,5930.36×
Kansas2,5680.63×
Iowa2,4990.59×
Arkansas2,2030.52×
New Hampshire2,1771.07×
Hawaii2,1600.98×
Idaho2,0440.79×
Maine1,9361.05×
New Mexico1,7880.69×
Rhode Island1,7721.08×
Nebraska1,5630.61×
Mississippi1,4580.34×
West Virginia1,3000.54×
Vermont1,2341.37×
Delaware1,1240.79×
Montana1,0470.73×
South Dakota5110.43×
North Dakota4740.45×
Wyoming4700.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheryl Sandberg audience
BrandAffinityCategory
Business software107.11×Business & Career
Peter Thiel50.44×Business & Career
Diane Keaton24.33×Movies & TV
ServiceNow111.16×Technology & Electronics
Indeed.com14.62×Business & Career
Demi Moore30.77×Movies & TV
Google Maps12.44×Internet & Social Media
Capital One12.08×Business & Career
Zac Efron25.65×Movies & TV
Ian Somerhalder46.78×Movies & TV
Erin Andrews50.04×Sports
Jeff Bezos23.37×Business & Career
Business intelligence36.62×Business & Career
Autism Awareness19.03×Health
Jared Leto24.93×Movies & TV
The Wolf of Wall Street (2013 film)43.75×Movies & TV
Software as a service30.73×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.1×Sports
Khan Academy14.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheryl Sandberg audience
TraitClusterScore
Need for SecurityCONSERVATISM2.1
SustainabilityBALANCE1.89
Career OrientationPOWER1.79
MindfulnessBALANCE1.76
Risk AppetiteTHRILL1.6
Design AffinityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Sheryl Sandberg
CountryShare
United States52.6%
United Kingdom8.2%
India5.6%

See Sheryl Sandberg audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Sheryl Sandberg have in United States?

Sheryl Sandberg has an estimated audience of 514,747 people in United States, concentrated in California and New York.

What is the gender split and age of Sheryl Sandberg fans?

63.2% of Sheryl Sandberg fans are female, 36.8% are male, with an average age of 40.2 years.

Which brands do Sheryl Sandberg fans like most?

Sheryl Sandberg fans show strongest brand affinity for Business software (107.11×), Peter Thiel (50.44×), and Diane Keaton (24.33×) over the country average.

Where do Sheryl Sandberg fans live in United States?

Sheryl Sandberg fans in United States are most concentrated in California (reach 126,140), New York (reach 66,735), and Texas (reach 38,958). These three regions account for the largest share of the active audience.

What other brands do Sheryl Sandberg fans also like?

Beyond Sheryl Sandberg itself, the audience over-indexes on Peter Thiel (50.44×), Diane Keaton (24.33×), ServiceNow (111.16×), and Indeed.com (14.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheryl Sandberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.