Capri Sun Audience in United States

Capri Sun logo

Capri Sun has an estimated audience of 639,625 people in United States. 52.4% are female, 47.6% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Menards, Alvin and the Chipmunks (film), Friends, Child.

The average Capri Sun fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Menards, Alvin and the Chipmunks (film), with strongest over-indexing on Dollar General (4× the country average). Demographically, the Capri Sun audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Capri Sun fans

Demographic split for Capri Sun audience in United States
MetricValue
Female52.4%
Male47.6%
Average age33.3
Estimated audience size639,625

Audience persona

The typical Capri Sun fan in United States is balanced, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Capri Sun in United States
RegionReachAffinity
California104,6021.49×
Texas77,8341.42×
Florida49,8231.15×
New York41,7101.17×
Georgia26,0931.32×
Illinois25,5711.2×
Pennsylvania21,6261×
North Carolina21,0581.09×
Ohio19,3590.98×
New Jersey17,2261.06×
Virginia15,8841.02×
Michigan15,6100.93×
Washington15,0031.17×
Arizona14,8911.14×
Tennessee13,6861.07×
Indiana12,7521.09×
Maryland12,2921.12×
Massachusetts12,0920.96×
Missouri10,1770.99×
Alabama9,9351.11×
Louisiana9,7961.19×
South Carolina9,6981.01×
Colorado8,8560.88×
Kentucky8,8271.1×
Minnesota8,7800.96×
Wisconsin8,0640.84×
Oklahoma7,7941.1×
Oregon7,4101.01×
Nevada6,7461.09×
Connecticut6,2700.98×
Utah6,0101.05×
Mississippi5,8191.1×
Arkansas5,5921.06×
Kansas5,2041.03×
Iowa4,5760.87×
New Mexico3,2201×
Idaho3,0920.96×
Nebraska3,0910.96×
Hawaii2,7010.98×
West Virginia2,5110.84×
New Hampshire2,0820.83×
Maine1,9790.86×
Washington, District of Columbia1,7890.93×
Rhode Island1,6800.83×
Delaware1,6120.91×
Alaska1,1360.83×
Montana1,0960.62×
North Dakota1,0910.83×
South Dakota9780.66×
Vermont6850.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capri Sun audience
BrandAffinityCategory
Dollar General4×Shopping
Menards4.44×Home & Garden
Alvin and the Chipmunks (film)14.19×Movies & TV
Friends2.65×Movies & TV
Child2.15×Kids & Family
Dollar Tree2.89×Shopping
Billy Bob Thornton6.17×Movies & TV
Nature2.2×Home & Garden
Philosophy2.35×Business & Career
Staples Inc.3.55×Business & Career
Food1.64×Food & Beverages
Education2.04×Business & Career
United States1.78×Travel & Leisure
Walgreens2.6×Shopping
Fitness and wellness1.57×Sports
Final Destination3.1×Movies & TV
Mr. Clean14.39×Home & Garden
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Pizza Hut2.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capri Sun audience
TraitClusterScore
Career OrientationPOWER2.08
Convenience OrientationPREMIUM1.93
IndulgenceJOY1.78
DIY MentalityTHRILL1.42
ExtroversionTHRILL1.26
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Capri Sun
CountryShare
United States27.2%
France9.0%
United Kingdom8.1%

See Capri Sun audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Capri Sun have in United States?

Capri Sun has an estimated audience of 639,625 people in United States, concentrated in California and Texas.

What is the gender split and age of Capri Sun fans?

52.4% of Capri Sun fans are female, 47.6% are male, with an average age of 33.3 years.

Which brands do Capri Sun fans like most?

Capri Sun fans show strongest brand affinity for Dollar General (4×), Menards (4.44×), and Alvin and the Chipmunks (film) (14.19×) over the country average.

Where do Capri Sun fans live in United States?

Capri Sun fans in United States are most concentrated in California (reach 104,602), Texas (reach 77,834), and Florida (reach 49,823). These three regions account for the largest share of the active audience.

What other brands do Capri Sun fans also like?

Beyond Capri Sun itself, the audience over-indexes on Menards (4.44×), Alvin and the Chipmunks (film) (14.19×), Friends (2.65×), and Child (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capri Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.