Rascasse Audience Intelligence

Capri Sun Target Market in United States

A data profile of the people who buy, follow and care about Capri Sun in United States — modelled from more than twelve digital signal sources. Capri Sun has an estimated audience of 646,285 people in United States.

#17among Soft drinks in United States#3235among Brand in United States#1706in Food & Beverages

The average Capri Sun fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dollar General, Menards, Alvin and the Chipmunks (film), with strongest over-indexing on Dollar General (4× the country average).

Demographically, the Capri Sun audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capri Sun fan in United States is balanced, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capri Sun profile in United States.

Audience size
646K
in United States
Gender
52.4%♀
47.6% male
Age
33.3
average years
Country rank
#31399
Brand in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capri Sun

52.4% are female, 47.6% are male, average age 33.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Capri Sun audience in United States
MetricValue
Female52.4%
Male47.6%
Average age33.3
Estimated audience size646,285
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Capri Sun audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3924%
40-4916%
50+5%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Capri Sun audience comes from United States.

Worldwide audience distribution share by country for Capri Sun
CountryShare
United States26.9%
France8.8%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capri Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

Capri Sun customers by region in United States
#RegionReachAffinity×
01California~100K1.46×
02Texas~80K1.41×
03Georgia~30K1.30×
04Louisiana~10K1.19×
05Alabama~10K1.16×
06Mississippi~6K1.16×
07Washington~10K1.13×
08Maryland~10K1.13×
09Florida~50K1.12×
10Illinois~20K1.12×
11Arizona~10K1.11×
12New York~40K1.10×
13Nevada~7K1.10×
14Arkansas~6K1.09×
15Oklahoma~8K1.08×
16North Carolina~20K1.06×
17Kentucky~9K1.06×
18Kansas~5K1.06×
19Indiana~10K1.05×
20Utah~6K1.05×
21Tennessee~10K1.04×
22New Jersey~20K1.03×
23Virginia~20K1.03×
24South Carolina~10K1.03×
25New Mexico~3K1.03×
26Hawaii~3K1.03×
27Nebraska~3K1.01×
28Pennsylvania~20K1.00×
29Oregon~7K1.00×
30Delaware~2K0.99×
31Missouri~10K0.98×
32Connecticut~6K0.97×
33Ohio~20K0.96×
34Idaho~3K0.95×
35Minnesota~9K0.94×
36Alaska~1K0.94×
37Massachusetts~10K0.93×
38Michigan~20K0.91×
39West Virginia~3K0.91×
40Washington, District of Columbia~2K0.91×
41North Dakota~1K0.89×
42Rhode Island~2K0.88×
43Iowa~5K0.87×
44Wisconsin~8K0.85×
45Colorado~8K0.84×
46Maine~2K0.84×
47New Hampshire~2K0.83×
48South Dakota~1K0.80×
49Vermont<1K0.74×
50Montana~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Capri Sun, United States
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capri Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capri Sun audience
#·InterestCategoryAffinity×
01Mr. CleanHome & Garden14.39×
02Alvin and the Chipmunks (film)Movies & TV14.19×
03Billy Bob ThorntonMovies & TV6.17×
04MenardsHome & Garden4.44×
05Dollar GeneralShopping4.00×
06Staples Inc.Business & Career3.55×
07Popeyes Louisiana KitchenFood & Beverages3.03×
08Dollar TreeShopping2.89×
09Panda ExpressFood & Beverages2.86×
10WalgreensShopping2.60×
11Pizza HutFood & Beverages2.50×
12PhilosophyBusiness & Career2.35×
13NatureHome & Garden2.20×
14ChildKids & Family2.15×
15EducationBusiness & Career2.04×
16WomanKids & Family2.00×
17United StatesTravel & Leisure1.78×
18BeveragesFood & Beverages1.74×
19FoodFood & Beverages1.64×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capri Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capri Sun audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.76×
Convenience OrientationPREMIUM1.65×
Healthy LifestyleBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capri Sun audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capri Sun's target market in United States?

Capri Sun's target market in United States covers an estimated 646,285 people, concentrated in California and Texas.

02

What is the gender split and age of Capri Sun customers?

52.4% of the Capri Sun audience are female, 47.6% are male, with an average age of 33.3 years.

03

Which brands do Capri Sun fans like most?

Capri Sun fans show strongest brand affinity for Dollar General (4×), Menards (4.44×), and Alvin and the Chipmunks (film) (14.19×) over the country average.

04

Where do Capri Sun fans live in United States?

Capri Sun fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Capri Sun fans also like?

Beyond Capri Sun itself, the audience over-indexes on Menards (4.44×), Alvin and the Chipmunks (film) (14.19×), Child (2.15×), and Dollar Tree (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Capri Sun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capri Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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