Baking powder Audience in Germany
Baking powder has an estimated audience of 379,418 people in Germany. 79.9% are female, 20.1% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Das große Backen, Online shopping, Beauty, Hot Chocolate (band), Sallys Welt.
The average Baking powder fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Das große Backen, Online shopping, Beauty, with strongest over-indexing on Das große Backen (19.19× the country average). Demographically, the Baking powder audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Baking powder fans
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 41.8 |
| Estimated audience size | 379,418 |
Audience persona
The typical Baking powder fan in Germany is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Das große Backen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,326 | 1.14× |
| Bayern | 69,738 | 1.14× |
| Baden-Württemberg | 59,908 | 1.16× |
| Niedersachsen | 38,798 | 1.05× |
| Hessen | 30,001 | 1.04× |
| Berlin | 19,880 | 1.17× |
| Rheinland-Pfalz | 18,171 | 0.96× |
| Sachsen | 16,604 | 0.89× |
| Schleswig-Holstein | 13,405 | 0.98× |
| Brandenburg | 10,186 | 0.87× |
| Hamburg | 9,465 | 1.1× |
| Thüringen | 8,778 | 0.91× |
| Sachsen-Anhalt | 8,647 | 0.88× |
| Mecklenburg-Vorpommern | 5,626 | 0.78× |
| Saarland | 4,000 | 0.86× |
| Bremen | 3,493 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Das große Backen | 19.19× | Movies & TV |
| Online shopping | 1.83× | Shopping |
| Beauty | 1.83× | Beauty & Wellness |
| Hot Chocolate (band) | 10.97× | Music & Radio |
| Sallys Welt | 10.32× | Food & Beverages |
| Butter | 6.09× | Food & Beverages |
| sheego | 7.84× | Fashion & Accessoires |
| Pastry | 3.33× | Food & Beverages |
| Confectionery | 3.06× | Food & Beverages |
| Super Streusel | 11.2× | Food & Beverages |
| Rossmann | 1.85× | Shopping |
| Cooking Mama | 20.09× | Games |
| TK Maxx | 1.86× | Shopping |
| Das große Promibacken | 10.2× | Movies & TV |
| Sweetness | 4.61× | Food & Beverages |
| Five Guys | 5.17× | Food & Beverages |
| Sugar | 2.81× | Food & Beverages |
| Bakery | 2.44× | Food & Beverages |
| Flour | 3.41× | Food & Beverages |
| Barbie | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.02 |
| DIY Mentality | THRILL | 1.83 |
| Convenience Orientation | PREMIUM | 1.77 |
| Creativity | OPEN | 1.58 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Indulgence | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.3% |
| United States | 17.0% |
| Mexico | 7.2% |
See Baking powder audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baking powder have in Germany?
Baking powder has an estimated audience of 379,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baking powder fans?
79.9% of Baking powder fans are female, 20.1% are male, with an average age of 41.8 years.
Which brands do Baking powder fans like most?
Baking powder fans show strongest brand affinity for Das große Backen (19.19×), Online shopping (1.83×), and Beauty (1.83×) over the country average.
Where do Baking powder fans live in Germany?
Baking powder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,326), Bayern (reach 69,738), and Baden-Württemberg (reach 59,908). These three regions account for the largest share of the active audience.
What other brands do Baking powder fans also like?
Beyond Baking powder itself, the audience over-indexes on Online shopping (1.83×), Beauty (1.83×), Hot Chocolate (band) (10.97×), and Sallys Welt (10.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baking powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.