Rascasse Audience Intelligence

Baking powder Audience in Germany

A data profile of the people who buy, follow and care about Baking powder in Germany — modelled from more than twelve digital signal sources. Baking powder has an estimated audience of 379,418 people in Germany.

#5440among Topic in Germany#721in Food & Beverages

The average Baking powder fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Das große Backen, Online shopping, Sallys Welt, with strongest over-indexing on Das große Backen (19.19× the country average).

Demographically, the Baking powder audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baking powder fan in Germany is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Das große Backen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baking powder profile in Germany.

Audience size
379K
in Germany
Gender
79.9%♀
20.1% male
Age
41.8
average years
Country rank
#14621
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baking powder fans

79.9% are female, 20.1% are male, average age 41.8.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for Baking powder audience in Germany
MetricValue
Female79.9%
Male20.1%
Average age41.8
Estimated audience size379,418
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Baking powder audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3924%
40-4929%
50+19%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Baking powder audience comes from Germany.

Worldwide audience distribution share by country for Baking powder
CountryShare
Italy17.3%
United States17.0%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baking powder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baking powder fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.12×
02Berlin~20K1.11×
03Nordrhein-Westfalen~90K1.09×
04Bayern~70K1.09×
05Bremen~4K1.09×
06Hamburg~9K1.08×
07Hessen~30K1.03×
08Niedersachsen~40K1.02×
09Rheinland-Pfalz~20K1.00×
10Schleswig-Holstein~10K0.97×
11Thüringen~9K0.95×
12Saarland~4K0.94×
13Sachsen~20K0.93×
14Sachsen-Anhalt~9K0.93×
15Brandenburg~10K0.90×
16Mecklenburg-Vorpommern~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Baking powder, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baking powder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baking powder audience
#·InterestCategoryAffinity×
01Cooking MamaGames20.09×
02Das große BackenMovies & TV19.19×
03Super StreuselFood & Beverages11.20×
04Hot Chocolate (band)Music & Radio10.97×
05Walkers (snack foods)Food & Beverages10.86×
06Sallys WeltFood & Beverages10.32×
07Das große PromibackenMovies & TV10.20×
08sheegoFashion & Accessoires7.84×
09ButterFood & Beverages6.09×
10Five GuysFood & Beverages5.17×
11SweetnessFood & Beverages4.61×
12FlourFood & Beverages3.41×
13PastryFood & Beverages3.33×
14ConfectioneryFood & Beverages3.06×
15SugarFood & Beverages2.81×
16BakeryFood & Beverages2.44×
17TK MaxxShopping1.86×
18RossmannShopping1.85×
19Online shoppingShopping1.83×
20BeautyBeauty & Wellness1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baking powder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baking powder audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
IndulgenceJOY1.40×
IndividualismJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baking powder audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baking powder have in Germany?

Baking powder has an estimated audience of 379,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baking powder fans?

79.9% of Baking powder fans are female, 20.1% are male, with an average age of 41.8 years.

03

Which brands do Baking powder fans like most?

Baking powder fans show strongest brand affinity for Das große Backen (19.19×), Online shopping (1.83×), and Sallys Welt (10.32×) over the country average.

04

Where do Baking powder fans live in Germany?

Baking powder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Baking powder fans also like?

Beyond Baking powder itself, the audience over-indexes on Online shopping (1.83×), Sallys Welt (10.32×), Beauty (1.83×), and Hot Chocolate (band) (10.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Baking powder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baking powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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