Walkers (snack foods) Audience in Germany
Walkers (snack foods) has an estimated audience of 254,263 people in Germany. 49.6% are female, 50.4% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tiramisu, Satire, German television comedy, Pancake, Fritos.
The average Walkers (snack foods) fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tiramisu, Satire, German television comedy, with strongest over-indexing on Tiramisu (114.16× the country average). Demographically, the Walkers (snack foods) audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Walkers (snack foods) fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.4 |
| Estimated audience size | 254,263 |
Audience persona
The typical Walkers (snack foods) fan in Germany is balanced, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Tiramisu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,860 | 1.09× |
| Bayern | 40,412 | 0.99× |
| Baden-Württemberg | 38,689 | 1.12× |
| Niedersachsen | 25,990 | 1.05× |
| Hessen | 21,111 | 1.09× |
| Berlin | 15,822 | 1.39× |
| Rheinland-Pfalz | 13,412 | 1.05× |
| Sachsen | 10,514 | 0.84× |
| Schleswig-Holstein | 8,863 | 0.97× |
| Brandenburg | 7,371 | 0.93× |
| Sachsen-Anhalt | 6,511 | 0.99× |
| Thüringen | 5,863 | 0.9× |
| Hamburg | 5,426 | 0.94× |
| Mecklenburg-Vorpommern | 4,216 | 0.87× |
| Saarland | 2,846 | 0.91× |
| Bremen | 1,847 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tiramisu | 114.16× | Food & Beverages |
| Satire | 8.71× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Pancake | 14.97× | Food & Beverages |
| Fritos | 111.06× | Food & Beverages |
| Takis | 20× | Food & Beverages |
| Allgäu | 8.27× | Travel & Leisure |
| Western Union | 5.3× | Business & Career |
| Tagesschau | 2.38× | Movies & TV |
| Transfermarkt | 3.22× | Sports |
| Muffin | 8.47× | Food & Beverages |
| Microsoft Edge | 20× | Technology & Electronics |
| Pop-Tarts | 33.91× | Food & Beverages |
| TikTok | 1.84× | Internet & Social Media |
| Patti Smith | 16.12× | Music & Radio |
| Pets | 1.75× | Pets & Animals |
| Kilt | 20× | Fashion & Accessoires |
| Die Antwoord | 18.46× | Music & Radio |
| Wetter.com | 2.03× | Home & Garden |
| Cillian Murphy | 6.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.33 |
| Indulgence | JOY | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 12.2% |
| France | 5.1% |
See Walkers (snack foods) audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Walkers (snack foods) have in Germany?
Walkers (snack foods) has an estimated audience of 254,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Walkers (snack foods) fans?
49.6% of Walkers (snack foods) fans are female, 50.4% are male, with an average age of 44.4 years.
Which brands do Walkers (snack foods) fans like most?
Walkers (snack foods) fans show strongest brand affinity for Tiramisu (114.16×), Satire (8.71×), and German television comedy (10.21×) over the country average.
Where do Walkers (snack foods) fans live in Germany?
Walkers (snack foods) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,860), Bayern (reach 40,412), and Baden-Württemberg (reach 38,689). These three regions account for the largest share of the active audience.
What other brands do Walkers (snack foods) fans also like?
Beyond Walkers (snack foods) itself, the audience over-indexes on Satire (8.71×), German television comedy (10.21×), Pancake (14.97×), and Fritos (111.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Walkers (snack foods). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.