Rascasse Audience Intelligence

Tiramisu Audience in Germany

A data profile of the people who buy, follow and care about Tiramisu in Germany — modelled from more than twelve digital signal sources. Tiramisu has an estimated audience of 255,848 people in Germany.

#60among Sweet in Germany#6657among Topic in Germany#936in Food & Beverages

The average Tiramisu fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Walkers (snack foods), Fruitcake, Sodium bicarbonate, with strongest over-indexing on Walkers (snack foods) (220.85× the country average).

Demographically, the Tiramisu audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tiramisu fan in Germany is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Walkers (snack foods).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tiramisu profile in Germany.

Audience size
256K
in Germany
Gender
76.5%♀
23.5% male
Age
41.2
average years
Country rank
#19361
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tiramisu fans

76.5% are female, 23.5% are male, average age 41.2.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Tiramisu audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age41.2
Estimated audience size255,848
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Tiramisu audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Tiramisu audience comes from Germany.

Worldwide audience distribution share by country for Tiramisu
CountryShare
Italy19.2%
United States4.3%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tiramisu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tiramisu fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.40×
02Baden-Württemberg~50K1.36×
03Saarland~4K1.19×
04Rheinland-Pfalz~20K1.17×
05Nordrhein-Westfalen~60K1.09×
06Hessen~20K1.08×
07Hamburg~6K1.08×
08Berlin~10K0.99×
09Niedersachsen~20K0.97×
10Schleswig-Holstein~8K0.92×
11Bremen~2K0.90×
12Sachsen~10K0.88×
13Brandenburg~6K0.79×
14Thüringen~5K0.79×
15Mecklenburg-Vorpommern~3K0.71×
16Sachsen-Anhalt~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Tiramisu, Germany
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tiramisu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tiramisu audience
#·InterestCategoryAffinity×
01Walkers (snack foods)Food & Beverages220.85×
02FruitcakeFood & Beverages219.52×
03Sodium bicarbonateHealth175.68×
04Egg tartFood & Beverages131.04×
05Cinnamon rollFood & Beverages105.02×
06Apple pieFood & Beverages67.40×
07MacaronFood & Beverages63.93×
08Black Forest cakeFood & Beverages50.84×
09MarshmallowFood & Beverages50.18×
10MeringueFood & Beverages27.11×
11Bake saleFood & Beverages21.33×
12CroissantFood & Beverages19.83×
13Chocolate truffleFood & Beverages14.55×
14PancakeFood & Beverages13.91×
15DoughnutFood & Beverages11.96×
16MuffinFood & Beverages10.94×
17CheesecakeFood & Beverages10.88×
18Chocolate brownieFood & Beverages7.53×
19Chocolate cakeFood & Beverages6.65×
20CupcakeFood & Beverages5.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tiramisu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tiramisu audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.57×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tiramisu audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tiramisu have in Germany?

Tiramisu has an estimated audience of 255,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tiramisu fans?

76.5% of Tiramisu fans are female, 23.5% are male, with an average age of 41.2 years.

03

Which brands do Tiramisu fans like most?

Tiramisu fans show strongest brand affinity for Walkers (snack foods) (220.85×), Fruitcake (219.52×), and Sodium bicarbonate (175.68×) over the country average.

04

Where do Tiramisu fans live in Germany?

Tiramisu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tiramisu fans also like?

Beyond Tiramisu itself, the audience over-indexes on Fruitcake (219.52×), Sodium bicarbonate (175.68×), Macaron (63.93×), and Apple pie (67.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Tiramisu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tiramisu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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