Tiramisu Audience in Germany
Tiramisu has an estimated audience of 255,848 people in Germany. 76.5% are female, 23.5% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Walkers (snack foods), Fruitcake, Sodium bicarbonate, Macaron, Apple pie.
The average Tiramisu fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Walkers (snack foods), Fruitcake, Sodium bicarbonate, with strongest over-indexing on Walkers (snack foods) (220.85× the country average). Demographically, the Tiramisu audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Tiramisu fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 41.2 |
| Estimated audience size | 255,848 |
Audience persona
The typical Tiramisu fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Walkers (snack foods).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,004 | 1.13× |
| Bayern | 59,319 | 1.44× |
| Baden-Württemberg | 47,166 | 1.35× |
| Niedersachsen | 24,144 | 0.97× |
| Hessen | 21,563 | 1.11× |
| Rheinland-Pfalz | 15,402 | 1.2× |
| Berlin | 11,754 | 1.03× |
| Sachsen | 11,058 | 0.88× |
| Schleswig-Holstein | 8,352 | 0.91× |
| Hamburg | 6,391 | 1.11× |
| Brandenburg | 6,068 | 0.76× |
| Thüringen | 4,772 | 0.73× |
| Sachsen-Anhalt | 4,403 | 0.66× |
| Saarland | 3,648 | 1.16× |
| Mecklenburg-Vorpommern | 3,281 | 0.67× |
| Bremen | 1,937 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Walkers (snack foods) | 220.85× | Food & Beverages |
| Fruitcake | 219.52× | Food & Beverages |
| Sodium bicarbonate | 175.68× | Health |
| Macaron | 63.93× | Food & Beverages |
| Apple pie | 67.4× | Food & Beverages |
| Cheesecake | 10.88× | Food & Beverages |
| Cinnamon roll | 105.02× | Food & Beverages |
| Marshmallow | 50.18× | Food & Beverages |
| Pancake | 13.91× | Food & Beverages |
| Doughnut | 11.96× | Food & Beverages |
| Meringue | 27.11× | Food & Beverages |
| Bake sale | 21.33× | Food & Beverages |
| Muffin | 10.94× | Food & Beverages |
| Croissant | 19.83× | Food & Beverages |
| Chocolate brownie | 7.53× | Food & Beverages |
| Egg tart | 131.04× | Food & Beverages |
| Chocolate cake | 6.65× | Food & Beverages |
| Cupcake | 5.69× | Food & Beverages |
| Black Forest cake | 50.84× | Food & Beverages |
| Chocolate truffle | 14.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.79 |
| Indulgence | JOY | 1.63 |
| Design Affinity | PREMIUM | 1.45 |
| Convenience Orientation | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.3% |
| United States | 4.5% |
| Taiwan | 4.5% |
See Tiramisu audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Tiramisu have in Germany?
Tiramisu has an estimated audience of 255,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tiramisu fans?
76.5% of Tiramisu fans are female, 23.5% are male, with an average age of 41.2 years.
Which brands do Tiramisu fans like most?
Tiramisu fans show strongest brand affinity for Walkers (snack foods) (220.85×), Fruitcake (219.52×), and Sodium bicarbonate (175.68×) over the country average.
Where do Tiramisu fans live in Germany?
Tiramisu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,004), Bayern (reach 59,319), and Baden-Württemberg (reach 47,166). These three regions account for the largest share of the active audience.
What other brands do Tiramisu fans also like?
Beyond Tiramisu itself, the audience over-indexes on Fruitcake (219.52×), Sodium bicarbonate (175.68×), Macaron (63.93×), and Apple pie (67.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tiramisu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.