Rascasse Audience Intelligence

Meringue Audience in Germany

A data profile of the people who buy, follow and care about Meringue in Germany — modelled from more than twelve digital signal sources. Meringue has an estimated audience of 258,010 people in Germany.

#59among Sweet in Germany#6625among Topic in Germany#933in Food & Beverages

The average Meringue fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Molecular biology, Tiramisu, Mila Kunis, with strongest over-indexing on Molecular biology (20× the country average).

Demographically, the Meringue audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meringue fan in Germany is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Molecular biology.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meringue profile in Germany.

Audience size
258K
in Germany
Gender
83.2%♀
16.8% male
Age
43.8
average years
Country rank
#19251
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meringue fans

83.2% are female, 16.8% are male, average age 43.8.

Fig. 02

Gender split

83.2%
Female
16.8%
Male
Demographic split for Meringue audience in Germany
MetricValue
Female83.2%
Male16.8%
Average age43.8
Estimated audience size258,010
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Meringue audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Meringue audience comes from Germany.

Worldwide audience distribution share by country for Meringue
CountryShare
United States28.4%
United Kingdom12.1%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meringue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meringue fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.33×
02Baden-Württemberg~40K1.10×
03Thüringen~7K1.09×
04Sachsen-Anhalt~7K1.08×
05Brandenburg~8K1.05×
06Sachsen~10K1.04×
07Hamburg~6K1.04×
08Berlin~10K1.02×
09Niedersachsen~30K1.01×
10Schleswig-Holstein~9K1.00×
11Bayern~40K0.95×
12Rheinland-Pfalz~10K0.95×
13Nordrhein-Westfalen~50K0.91×
14Hessen~20K0.89×
15Saarland~3K0.88×
16Bremen~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Meringue, Germany
0.87×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meringue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meringue audience
#·InterestCategoryAffinity×
01TiramisuFood & Beverages27.11×
02Molecular biologyHealth20.00×
03EatalyFood & Beverages20.00×
04Mila KunisMovies & TV11.71×
05MarzipanFood & Beverages11.22×
06AdvocaatFood & Beverages9.83×
07AnkerkrautFood & Beverages8.29×
08Tom WellingMovies & TV7.40×
09MuffinFood & Beverages7.36×
10Chocolate brownieFood & Beverages4.51×
11TK MaxxShopping3.52×
12Sex and the CityMovies & TV3.01×
13Netto Marken-DiscountShopping2.40×
14Müller (company)Food & Beverages2.37×
15RyanairTravel & Leisure2.27×
16KitchenHome & Garden2.07×
17REWEShopping1.84×
18Do it yourself (DIY)Home & Garden1.70×
19FamilyKids & Family1.60×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meringue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meringue audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.99×
TravellingTHRILL1.79×
Quality AwarenessPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meringue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Social Media UsageJOY0.84×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meringue have in Germany?

Meringue has an estimated audience of 258,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meringue fans?

83.2% of Meringue fans are female, 16.8% are male, with an average age of 43.8 years.

03

Which brands do Meringue fans like most?

Meringue fans show strongest brand affinity for Molecular biology (20×), Tiramisu (27.11×), and Mila Kunis (11.71×) over the country average.

04

Where do Meringue fans live in Germany?

Meringue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Meringue fans also like?

Beyond Meringue itself, the audience over-indexes on Tiramisu (27.11×), Mila Kunis (11.71×), TK Maxx (3.52×), and Netto Marken-Discount (2.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Meringue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meringue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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