Meringue Audience in Germany
Meringue has an estimated audience of 258,010 people in Germany. 83.2% are female, 16.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Progressive rock, Home Office, Este, Veneto.
The average Meringue fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Progressive rock, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the Meringue audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Meringue fans
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 43.8 |
| Estimated audience size | 258,010 |
Audience persona
The typical Meringue fan in Germany is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,155 | 0.92× |
| Bayern | 39,368 | 0.95× |
| Baden-Württemberg | 35,049 | 1× |
| Niedersachsen | 26,205 | 1.05× |
| Hessen | 16,976 | 0.86× |
| Sachsen | 13,537 | 1.07× |
| Rheinland-Pfalz | 12,074 | 0.93× |
| Berlin | 10,927 | 0.95× |
| Schleswig-Holstein | 9,413 | 1.02× |
| Brandenburg | 8,391 | 1.05× |
| Thüringen | 7,393 | 1.12× |
| Sachsen-Anhalt | 7,324 | 1.1× |
| Mecklenburg-Vorpommern | 6,662 | 1.35× |
| Hamburg | 5,941 | 1.02× |
| Saarland | 2,539 | 0.8× |
| Bremen | 1,795 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Artistic inspiration | 2.14× | Arts & Culture |
| Progressive rock | 2.12× | Music & Radio |
| Home Office | 1.57× | Business & Career |
| Este, Veneto | 3.19× | Travel & Leisure |
| Saving | 1.68× | Business & Career |
| Calf raises | 11.65× | Sports |
| Natural rubber | 2.37× | Cars & Mobility |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Stradivarius | 1.52× | Shopping |
| Mothercare | 1.7× | Kids & Family |
| Esra Erol | 4.63× | Movies & TV |
| Bank account | 2.21× | Business & Career |
| Mount Arafat | 7.35× | Travel & Leisure |
| Braun Büffel | 5.47× | Fashion & Accessoires |
| Home Delivery | 1.57× | Food & Beverages |
| Hana, Hawaii | 6.35× | Travel & Leisure |
| Rancidification | 8.2× | Business & Career |
| Samanyolu Haber | 2.35× | Movies & TV |
| The Hunt (2012 film) | 2.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 1.73 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Indulgence | JOY | 1.63 |
| Tradition | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 12.1% |
| Brazil | 9.0% |
See Meringue audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Meringue have in Germany?
Meringue has an estimated audience of 258,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meringue fans?
83.2% of Meringue fans are female, 16.8% are male, with an average age of 43.8 years.
Which brands do Meringue fans like most?
Meringue fans show strongest brand affinity for Rossmann (1.81×), Artistic inspiration (2.14×), and Progressive rock (2.12×) over the country average.
Where do Meringue fans live in Germany?
Meringue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,155), Bayern (reach 39,368), and Baden-Württemberg (reach 35,049). These three regions account for the largest share of the active audience.
What other brands do Meringue fans also like?
Beyond Meringue itself, the audience over-indexes on Artistic inspiration (2.14×), Progressive rock (2.12×), Home Office (1.57×), and Este, Veneto (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meringue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.