Meringue Audience in United States
Meringue has an estimated audience of 3,247,500 people in United States. 79.0% are female, 21.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.
The average Meringue fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Meringue audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Meringue fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 41.6 |
| Estimated audience size | 3,247,500 |
Audience persona
The typical Meringue fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 358,009 | 1× |
| Texas | 243,637 | 0.87× |
| Florida | 201,612 | 0.92× |
| New York | 192,338 | 1.06× |
| Pennsylvania | 113,558 | 1.04× |
| Illinois | 110,111 | 1.02× |
| Ohio | 106,294 | 1.06× |
| North Carolina | 103,862 | 1.06× |
| Georgia | 92,837 | 0.93× |
| Michigan | 85,220 | 1× |
| Washington | 84,148 | 1.29× |
| Virginia | 83,247 | 1.05× |
| Massachusetts | 82,246 | 1.29× |
| New Jersey | 76,388 | 0.92× |
| Indiana | 62,859 | 1.06× |
| Tennessee | 62,644 | 0.96× |
| Arizona | 56,916 | 0.86× |
| Wisconsin | 56,087 | 1.15× |
| Missouri | 54,511 | 1.04× |
| Minnesota | 54,025 | 1.16× |
| Maryland | 51,552 | 0.92× |
| Colorado | 50,875 | 0.99× |
| South Carolina | 46,120 | 0.94× |
| Oregon | 45,087 | 1.21× |
| Kentucky | 39,292 | 0.97× |
| Alabama | 37,671 | 0.83× |
| Louisiana | 34,453 | 0.82× |
| Connecticut | 34,189 | 1.05× |
| Oklahoma | 33,636 | 0.93× |
| Utah | 29,435 | 1.01× |
| Iowa | 28,611 | 1.07× |
| Nevada | 25,815 | 0.82× |
| Kansas | 25,440 | 0.99× |
| Arkansas | 24,225 | 0.91× |
| Mississippi | 21,041 | 0.79× |
| Nebraska | 16,437 | 1.01× |
| Idaho | 15,681 | 0.96× |
| Hawaii | 14,490 | 1.04× |
| Maine | 14,121 | 1.21× |
| New Hampshire | 14,106 | 1.1× |
| West Virginia | 12,423 | 0.82× |
| New Mexico | 11,890 | 0.73× |
| Washington, District of Columbia | 10,752 | 1.1× |
| Rhode Island | 9,884 | 0.96× |
| Montana | 9,018 | 1× |
| Delaware | 8,337 | 0.93× |
| Alaska | 8,126 | 1.17× |
| Vermont | 7,308 | 1.28× |
| South Dakota | 7,302 | 0.97× |
| North Dakota | 6,367 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.39× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.53× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.67× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| La La Land (film) | 13.48× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.03 |
| Spirituality | BALANCE | 2 |
| Price Sensitivity | PREMIUM | 1.58 |
| Individualism | JOY | 1.55 |
| Urban Lifestyle | OPEN | 1.53 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 12.1% |
| Brazil | 9.0% |
See Meringue audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Meringue have in United States?
Meringue has an estimated audience of 3,247,500 people in United States, concentrated in California and Texas.
What is the gender split and age of Meringue fans?
79.0% of Meringue fans are female, 21.0% are male, with an average age of 41.6 years.
Which brands do Meringue fans like most?
Meringue fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Meringue fans live in United States?
Meringue fans in United States are most concentrated in California (reach 358,009), Texas (reach 243,637), and Florida (reach 201,612). These three regions account for the largest share of the active audience.
What other brands do Meringue fans also like?
Beyond Meringue itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Meringue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.