Walkers (snack foods) Audience in United States

Walkers (snack foods) logo

Walkers (snack foods) has an estimated audience of 2,081,737 people in United States. 52.9% are female, 47.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Unique Gifts, 3D printing, Birthday Gifts.

The average Walkers (snack foods) fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Unique Gifts, with strongest over-indexing on Elsword (21.67× the country average). Demographically, the Walkers (snack foods) audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Walkers (snack foods) fans

Demographic split for Walkers (snack foods) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age43.3
Estimated audience size2,081,737

Audience persona

The typical Walkers (snack foods) fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Walkers (snack foods) in United States
RegionReachAffinity
California199,2960.87×
Texas191,7931.07×
Florida131,5950.93×
New York130,1611.12×
Michigan65,1131.2×
Illinois64,8820.94×
Ohio64,8471.01×
Pennsylvania64,1530.92×
Georgia62,0290.97×
North Carolina59,7990.95×
Louisiana46,5141.73×
Virginia44,2840.87×
Tennessee43,0381.03×
New Jersey42,2140.8×
Minnesota41,9811.41×
Arizona40,2050.95×
Indiana39,3831.04×
Washington39,0530.94×
Missouri37,2191.11×
Maryland33,8100.94×
Alabama32,3091.11×
Wisconsin31,5101.01×
Massachusetts30,5310.74×
South Carolina30,3820.97×
Oklahoma28,4931.23×
Kentucky28,3331.09×
Colorado26,5780.81×
Mississippi24,6251.44×
Arkansas22,0781.29×
Iowa20,7021.21×
Oregon20,2000.85×
Nevada18,9620.94×
Kansas18,6911.14×
Connecticut16,7550.8×
Utah15,3720.82×
West Virginia11,6921.21×
Montana11,0671.92×
Idaho10,2600.98×
Nebraska10,2500.98×
New Mexico9,2190.88×
Maine7,9561.07×
New Hampshire7,1870.88×
Hawaii6,0990.68×
Rhode Island4,6290.7×
South Dakota4,2800.89×
Delaware4,1850.73×
North Dakota3,8930.91×
Washington, District of Columbia3,7690.6×
Vermont3,0940.85×
Alaska3,0200.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walkers (snack foods) audience
BrandAffinityCategory
Elsword21.67×Games
Israel2×Travel & Leisure
Unique Gifts1.7×Shopping
3D printing1.78×Technology & Electronics
Birthday Gifts2.01×Kids & Family
Keenan Allen3.95×Sports
Cockpit5.46×Travel & Leisure
Hipster5.34×Politics & Society
Keeper (password manager)3.44×Technology & Electronics
Home Bargains6.24×Shopping
Nebraska Cornhuskers4.39×Sports
Wikia1.75×Internet & Social Media
American's Got Talent4.2×Movies & TV
Home staging2.53×Home & Garden
Monogram1.66×Home & Garden
Jeep Wagoneer2.27×Cars & Mobility
Keith Stanfield2.43×Movies & TV
Wound, ostomy, and continence nursing12.93×Health
MK1.55×Music & Radio
Jeep Grand Cherokee (WJ)2.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walkers (snack foods) audience
TraitClusterScore
PatriotismCONSERVATISM1.32
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.16
Community OrientationOPEN1.15
Career OrientationPOWER1.13
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Walkers (snack foods)
CountryShare
United States28.5%
United Kingdom12.2%
France5.1%

See Walkers (snack foods) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Walkers (snack foods) have in United States?

Walkers (snack foods) has an estimated audience of 2,081,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Walkers (snack foods) fans?

52.9% of Walkers (snack foods) fans are female, 47.1% are male, with an average age of 43.3 years.

Which brands do Walkers (snack foods) fans like most?

Walkers (snack foods) fans show strongest brand affinity for Elsword (21.67×), Israel (2×), and Unique Gifts (1.7×) over the country average.

Where do Walkers (snack foods) fans live in United States?

Walkers (snack foods) fans in United States are most concentrated in California (reach 199,296), Texas (reach 191,793), and Florida (reach 131,595). These three regions account for the largest share of the active audience.

What other brands do Walkers (snack foods) fans also like?

Beyond Walkers (snack foods) itself, the audience over-indexes on Israel (2×), Unique Gifts (1.7×), 3D printing (1.78×), and Birthday Gifts (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walkers (snack foods). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.