Walkers (snack foods) Audience in United States

Walkers (snack foods) has an estimated audience of 2,081,737 people in United States. 52.9% are female, 47.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Frito-Lay, Kia Sportage, Staples (Canada), Google Maps, Voltaire.

The average Walkers (snack foods) fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Frito-Lay, Kia Sportage, Staples (Canada), with strongest over-indexing on Frito-Lay (20.13× the country average). Demographically, the Walkers (snack foods) audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Walkers (snack foods) fans

Demographic split for Walkers (snack foods) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age43.3
Estimated audience size2,081,737

Audience persona

The typical Walkers (snack foods) fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Frito-Lay.

Top regions in United States

Top regions ranked by reach for Walkers (snack foods) in United States
RegionReachAffinity
California199,2960.87×
Texas191,7931.07×
Florida131,5950.93×
New York130,1611.12×
Michigan65,1131.2×
Illinois64,8820.94×
Ohio64,8471.01×
Pennsylvania64,1530.92×
Georgia62,0290.97×
North Carolina59,7990.95×
Louisiana46,5141.73×
Virginia44,2840.87×
Tennessee43,0381.03×
New Jersey42,2140.8×
Minnesota41,9811.41×
Arizona40,2050.95×
Indiana39,3831.04×
Washington39,0530.94×
Missouri37,2191.11×
Maryland33,8100.94×
Alabama32,3091.11×
Wisconsin31,5101.01×
Massachusetts30,5310.74×
South Carolina30,3820.97×
Oklahoma28,4931.23×
Kentucky28,3331.09×
Colorado26,5780.81×
Mississippi24,6251.44×
Arkansas22,0781.29×
Iowa20,7021.21×
Oregon20,2000.85×
Nevada18,9620.94×
Kansas18,6911.14×
Connecticut16,7550.8×
Utah15,3720.82×
West Virginia11,6921.21×
Montana11,0671.92×
Idaho10,2600.98×
Nebraska10,2500.98×
New Mexico9,2190.88×
Maine7,9561.07×
New Hampshire7,1870.88×
Hawaii6,0990.68×
Rhode Island4,6290.7×
South Dakota4,2800.89×
Delaware4,1850.73×
North Dakota3,8930.91×
Washington, District of Columbia3,7690.6×
Vermont3,0940.85×
Alaska3,0200.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walkers (snack foods) audience
BrandAffinityCategory
Frito-Lay20.13×Food & Beverages
Kia Sportage21.67×Cars & Mobility
Staples (Canada)4.51×Business & Career
Google Maps2.82×Internet & Social Media
Voltaire20×Literature
CarGurus3.71×Cars & Mobility
Enterprise Rent-A-Car3.47×Cars & Mobility
Honda HR-V14.44×Cars & Mobility
MSN2.09×News
Capital One2.02×Business & Career
Made in USA2.9×Business & Career
Indeed.com1.95×Business & Career
Dentistry2.57×Business & Career
Dollar General1.83×Shopping
Pre-school playgroup15.52×Kids & Family
Albert Camus20×Literature
Hyundai Elantra9.87×Cars & Mobility
AutoZone1.84×Cars & Mobility
The UPS Store2.11×Shopping
Victor Hugo20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walkers (snack foods) audience
TraitClusterScore
PatriotismCONSERVATISM1.32
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.16
Community OrientationOPEN1.15
Career OrientationPOWER1.13
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Walkers (snack foods)
CountryShare
United States28.5%
United Kingdom12.2%
France5.1%

See Walkers (snack foods) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Walkers (snack foods) have in United States?

Walkers (snack foods) has an estimated audience of 2,081,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Walkers (snack foods) fans?

52.9% of Walkers (snack foods) fans are female, 47.1% are male, with an average age of 43.3 years.

Which brands do Walkers (snack foods) fans like most?

Walkers (snack foods) fans show strongest brand affinity for Frito-Lay (20.13×), Kia Sportage (21.67×), and Staples (Canada) (4.51×) over the country average.

Where do Walkers (snack foods) fans live in United States?

Walkers (snack foods) fans in United States are most concentrated in California (reach 199,296), Texas (reach 191,793), and Florida (reach 131,595). These three regions account for the largest share of the active audience.

What other brands do Walkers (snack foods) fans also like?

Beyond Walkers (snack foods) itself, the audience over-indexes on Kia Sportage (21.67×), Staples (Canada) (4.51×), Google Maps (2.82×), and Voltaire (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walkers (snack foods). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.