Sallys Welt Audience in Germany
Sallys Welt has an estimated audience of 900,887 people in Germany. 57.7% are female, 42.3% are male, average age 38.2. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Dr. Oetker, RTL Television, Western Union, Tagesschau, Satire.
The average Sallys Welt fan in Germany is 38.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Dr. Oetker, RTL Television, Western Union, with strongest over-indexing on Dr. Oetker (9.45× the country average). Demographically, the Sallys Welt audience skews more female with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Social media influencer
Demographics of Sallys Welt fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.2 |
| Estimated audience size | 900,887 |
Audience persona
The typical Sallys Welt fan in Germany is more female, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dr. Oetker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 234,562 | 1.9× |
| Nordrhein-Westfalen | 220,670 | 1.12× |
| Bayern | 172,331 | 1.19× |
| Niedersachsen | 93,039 | 1.06× |
| Hessen | 74,914 | 1.09× |
| Rheinland-Pfalz | 67,321 | 1.49× |
| Sachsen | 37,243 | 0.84× |
| Schleswig-Holstein | 32,057 | 0.99× |
| Berlin | 27,832 | 0.69× |
| Brandenburg | 22,797 | 0.81× |
| Thüringen | 18,239 | 0.79× |
| Sachsen-Anhalt | 17,886 | 0.76× |
| Hamburg | 15,821 | 0.77× |
| Mecklenburg-Vorpommern | 12,513 | 0.73× |
| Saarland | 11,251 | 1.01× |
| Bremen | 5,874 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dr. Oetker | 9.45× | Food & Beverages |
| RTL Television | 3.99× | Movies & TV |
| Western Union | 4.76× | Business & Career |
| Tagesschau | 1.97× | Movies & TV |
| Satire | 3.95× | Literature |
| German television comedy | 4.9× | Movies & TV |
| Family | 1.7× | Kids & Family |
| Rossmann | 2.07× | Shopping |
| Deichmann | 2.13× | Shopping |
| Storm of Love | 3.16× | Movies & TV |
| Hygiene | 2.62× | Beauty & Wellness |
| Vacations | 2.23× | Travel & Leisure |
| Dough | 4.54× | Food & Beverages |
| IKEA | 1.61× | Home & Garden |
| Ariana Grande | 3.85× | Music & Radio |
| Obi (store) | 1.58× | Shopping |
| Self care | 2.51× | Health |
| Ernsting's family | 2.67× | Shopping |
| Stuttgart | 2.32× | Travel & Leisure |
| Tchibo | 2.22× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| DIY Mentality | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.26 |
| Creativity | OPEN | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.6% |
| Austria | 6.8% |
| Switzerland | 4.1% |
See Sallys Welt audiences in other countries
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Frequently asked questions
How many fans does Sallys Welt have in Germany?
Sallys Welt has an estimated audience of 900,887 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Sallys Welt fans?
57.7% of Sallys Welt fans are female, 42.3% are male, with an average age of 38.2 years.
Which brands do Sallys Welt fans like most?
Sallys Welt fans show strongest brand affinity for Dr. Oetker (9.45×), RTL Television (3.99×), and Western Union (4.76×) over the country average.
Where do Sallys Welt fans live in Germany?
Sallys Welt fans in Germany are most concentrated in Baden-Württemberg (reach 234,562), Nordrhein-Westfalen (reach 220,670), and Bayern (reach 172,331). These three regions account for the largest share of the active audience.
What other brands do Sallys Welt fans also like?
Beyond Sallys Welt itself, the audience over-indexes on RTL Television (3.99×), Western Union (4.76×), Tagesschau (1.97×), and Satire (3.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sallys Welt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.