Rascasse Audience Intelligence

Sallys Welt Audience in Germany

A data profile of the people who buy, follow and care about Sallys Welt in Germany — modelled from more than twelve digital signal sources. Sallys Welt has an estimated audience of 931,663 people in Germany.

#13among Social media influencer in Germany#1009among Person in Germany#338in Food & Beverages

The average Sallys Welt fan in Germany is 37.2 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Family, Dr. Oetker, Nature, with strongest over-indexing on Family (2.64× the country average).

Demographically, the Sallys Welt audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sallys Welt fan in Germany is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Family.

Category: Food & Beverages · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sallys Welt profile in Germany.

Audience size
932K
in Germany
Gender
71.1%♀
28.9% male
Age
37.2
average years
Country rank
#6952
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sallys Welt fans

71.1% are female, 28.9% are male, average age 37.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Sallys Welt audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age37.2
Estimated audience size931,663
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Sallys Welt audience in Germany
Age bracketShare%
16-1927%
20-2917%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Sallys Welt audience comes from Germany.

Worldwide audience distribution share by country for Sallys Welt
CountryShare
Germany85.5%
Austria6.8%
Switzerland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sallys Welt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sallys Welt fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.86×
02Rheinland-Pfalz~70K1.49×
03Bayern~200K1.17×
04Nordrhein-Westfalen~200K1.08×
05Hessen~80K1.07×
06Saarland~10K1.07×
07Niedersachsen~100K1.04×
08Schleswig-Holstein~30K0.97×
09Sachsen~40K0.84×
10Thüringen~20K0.83×
11Brandenburg~30K0.82×
12Bremen~7K0.80×
13Sachsen-Anhalt~20K0.79×
14Hamburg~20K0.78×
15Mecklenburg-Vorpommern~10K0.76×
16Berlin~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Sallys Welt, Germany
0.67×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sallys Welt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sallys Welt audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages10.32×
02Dr. OetkerFood & Beverages9.69×
03Julia RobertsMovies & TV4.68×
04DoughFood & Beverages4.62×
05Non-alcoholic beverageFood & Beverages4.11×
06Henry CavillMovies & TV3.95×
07NordseeFood & Beverages3.33×
08FamilyKids & Family2.64×
09NatureHome & Garden2.62×
10VacationsTravel & Leisure2.45×
11EmailTechnology & Electronics2.34×
12RTL TelevisionMovies & TV2.27×
13DeichmannShopping1.99×
14Müller (company)Food & Beverages1.71×
15GermanyTravel & Leisure1.70×
16KitchenHome & Garden1.69×
17KauflandShopping1.65×
18RossmannShopping1.59×
19AldiShopping1.58×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sallys Welt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sallys Welt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
IndulgenceJOY1.33×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sallys Welt audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sallys Welt have in Germany?

Sallys Welt has an estimated audience of 931,663 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Sallys Welt fans?

71.1% of Sallys Welt fans are female, 28.9% are male, with an average age of 37.2 years.

03

Which brands do Sallys Welt fans like most?

Sallys Welt fans show strongest brand affinity for Family (2.64×), Dr. Oetker (9.69×), and Nature (2.62×) over the country average.

04

Where do Sallys Welt fans live in Germany?

Sallys Welt fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sallys Welt fans also like?

Beyond Sallys Welt itself, the audience over-indexes on Dr. Oetker (9.69×), Nature (2.62×), Germany (1.7×), and Vacations (2.45×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sallys Welt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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