Rascasse Audience Intelligence

Das große Backen Audience in Germany

Name: Das große Backen — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Das große Backen in Germany — modelled from more than twelve digital signal sources. Das große Backen has an estimated audience of 1,143,970 people in Germany.

#85among TV series in Germany #195among Movie / TV Show / Series in Germany #656in Movies & TV

The average Das große Backen fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PromiFlash, Baking powder, Cine Star, with strongest over-indexing on PromiFlash (8.38× the country average).

Demographically, the Das große Backen audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Das große Backen fan in Germany is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for PromiFlash.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Das große Backen profile in Germany.

Audience size

1.1M

in Germany

Gender

82.9%♀

17.1% male

Age

40.7

average years

Country rank

#5780

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Das große Backen viewers

82.9% are female, 17.1% are male, average age 40.7.

Fig. 02

Gender split

82.9%

Female

17.1%

Male

Demographic split for Das große Backen audience in Germany
Metric	Value
Female	82.9%
Male	17.1%
Average age	40.7
Estimated audience size	1,143,970

Fig. 03

Age distribution

Age distribution of the Das große Backen audience in Germany
Age bracket	Share	%
16-19		14%
20-29		18%
30-39		22%
40-49		26%
50+		19%

Fig. 04

Worldwide distribution

82.7%

of the worldwide Das große Backen audience comes from Germany.

Worldwide audience distribution share by country for Das große Backen
Country	Share
Germany	82.7%
Austria	8.9%
Switzerland	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Das große Backen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Das große Backen fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~70K	1.35×
02	Thüringen	~40K	1.29×
03	Bayern	~200K	1.16×
04	Rheinland-Pfalz	~60K	1.16×
05	Sachsen-Anhalt	~30K	1.15×
06	Brandenburg	~40K	1.14×
07	Baden-Württemberg	~200K	1.13×
08	Mecklenburg-Vorpommern	~20K	1.06×
09	Saarland	~10K	1.05×
10	Niedersachsen	~100K	1.02×
11	Schleswig-Holstein	~40K	0.97×
12	Nordrhein-Westfalen	~200K	0.86×
13	Hessen	~70K	0.81×
14	Berlin	~30K	0.65×
15	Bremen	~6K	0.65×
16	Hamburg	~20K	0.64×

Affinity by region — Das große Backen, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Das große Backen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Das große Backen audience
#	Interest	Category	×
01	Cine Star	Movies & TV	28.35×
02	Baking powder	Food & Beverages	19.19×
03	Albania national football team	Sports	9.98×
04	Dr. Oetker	Food & Beverages	8.53×
05	Pepco	Fashion & Accessoires	8.40×
06	PromiFlash	Internet & Social Media	8.38×
07	Dough	Food & Beverages	6.96×
08	Non-alcoholic beverage	Food & Beverages	5.59×
09	Hollywood	Travel & Leisure	4.51×
10	Nordsee	Food & Beverages	4.05×
11	Roland Kaiser	Music & Radio	2.59×
12	Müller (company)	Food & Beverages	2.26×
13	Family	Kids & Family	2.19×
14	Vacations	Travel & Leisure	2.16×
15	Deichmann	Shopping	2.15×
16	Kaufland	Shopping	1.97×
17	Nature	Home & Garden	1.91×
18	REWE	Shopping	1.81×
19	Aldi	Shopping	1.70×
20	Germany	Travel & Leisure	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Das große Backen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Das große Backen audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.41×
Indulgence	JOY	1.32×
Family Orientation	CONSERVATISM	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Das große Backen audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.81×
Risk Appetite	THRILL	0.83×
Career Orientation	POWER	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Das große Backen have in Germany?

Das große Backen has an estimated audience of 1,143,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Das große Backen viewers?

82.9% of Das große Backen fans are female, 17.1% are male, with an average age of 40.7 years.

Which brands do Das große Backen fans like most?

Das große Backen fans show strongest brand affinity for PromiFlash (8.38×), Baking powder (19.19×), and Cine Star (28.35×) over the country average.

Where do Das große Backen fans live in Germany?

Das große Backen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Das große Backen fans also like?

Beyond Das große Backen itself, the audience over-indexes on Baking powder (19.19×), Cine Star (28.35×), Dough (6.96×), and Dr. Oetker (8.53×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Das große Backen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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