Das große Backen Audience in Germany
Das große Backen has an estimated audience of 1,046,341 people in Germany. 85.6% are female, 14.4% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Mothercare, Saving.
The average Das große Backen fan in Germany is 39.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (2.28× the country average). Demographically, the Das große Backen audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Das große Backen fans
| Metric | Value |
|---|---|
| Female | 85.6% |
| Male | 14.4% |
| Average age | 39.9 |
| Estimated audience size | 1,046,341 |
Audience persona
The typical Das große Backen fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 207,544 | 1.23× |
| Nordrhein-Westfalen | 206,460 | 0.9× |
| Baden-Württemberg | 171,935 | 1.2× |
| Niedersachsen | 106,037 | 1.04× |
| Sachsen | 71,231 | 1.39× |
| Hessen | 66,205 | 0.83× |
| Rheinland-Pfalz | 57,796 | 1.1× |
| Brandenburg | 36,460 | 1.12× |
| Schleswig-Holstein | 35,340 | 0.94× |
| Berlin | 32,342 | 0.69× |
| Thüringen | 31,012 | 1.16× |
| Sachsen-Anhalt | 28,845 | 1.06× |
| Mecklenburg-Vorpommern | 20,787 | 1.04× |
| Hamburg | 15,826 | 0.67× |
| Saarland | 13,097 | 1.02× |
| Bremen | 5,228 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.28× | Shopping |
| Home Office | 2.26× | Business & Career |
| Artistic inspiration | 1.94× | Arts & Culture |
| Mothercare | 2.55× | Kids & Family |
| Saving | 1.76× | Business & Career |
| VfL Wolfsburg | 1.77× | Sports |
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Time (magazine) | 1.94× | News |
| Braun Büffel | 7.15× | Fashion & Accessoires |
| Sixx | 2.25× | Movies & TV |
| Hawick | 27.39× | Travel & Leisure |
| Este, Veneto | 1.6× | Travel & Leisure |
| Bank account | 1.78× | Business & Career |
| Esra Erol | 3.37× | Movies & TV |
| Zamalek SC | 3.55× | Sports |
| Go for It (film) | 4.83× | Movies & TV |
| Homesteading | 3.35× | Home & Garden |
| The Hunt (2012 film) | 2.24× | Movies & TV |
| Zwarte Piet | 5.76× | Travel & Leisure |
| Theocracy | 5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Creativity | OPEN | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Indulgence | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.0% |
| Austria | 9.1% |
| Switzerland | 5.0% |
See Das große Backen audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Das große Backen have in Germany?
Das große Backen has an estimated audience of 1,046,341 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Das große Backen fans?
85.6% of Das große Backen fans are female, 14.4% are male, with an average age of 39.9 years.
Which brands do Das große Backen fans like most?
Das große Backen fans show strongest brand affinity for Rossmann (2.28×), Home Office (2.26×), and Artistic inspiration (1.94×) over the country average.
Where do Das große Backen fans live in Germany?
Das große Backen fans in Germany are most concentrated in Bayern (reach 207,544), Nordrhein-Westfalen (reach 206,460), and Baden-Württemberg (reach 171,935). These three regions account for the largest share of the active audience.
What other brands do Das große Backen fans also like?
Beyond Das große Backen itself, the audience over-indexes on Home Office (2.26×), Artistic inspiration (1.94×), Mothercare (2.55×), and Saving (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das große Backen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.