Das große Promibacken Audience in Germany

Das große Promibacken has an estimated audience of 411,090 people in Germany. 75.4% are female, 24.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Stradivarius, Time (magazine).
The average Das große Promibacken fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.23× the country average). Demographically, the Das große Promibacken audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Das große Promibacken fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 41.6 |
| Estimated audience size | 411,090 |
Audience persona
The typical Das große Promibacken fan in Germany is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,641 | 0.99× |
| Bayern | 73,332 | 1.11× |
| Baden-Württemberg | 57,127 | 1.02× |
| Niedersachsen | 42,231 | 1.06× |
| Hessen | 26,085 | 0.83× |
| Sachsen | 25,567 | 1.27× |
| Rheinland-Pfalz | 24,329 | 1.18× |
| Schleswig-Holstein | 14,596 | 0.99× |
| Thüringen | 13,914 | 1.33× |
| Brandenburg | 13,379 | 1.05× |
| Berlin | 13,161 | 0.72× |
| Sachsen-Anhalt | 12,530 | 1.18× |
| Mecklenburg-Vorpommern | 8,716 | 1.11× |
| Hamburg | 5,542 | 0.6× |
| Saarland | 4,601 | 0.91× |
| Bremen | 2,354 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.23× | Shopping |
| Home Office | 2.4× | Business & Career |
| Saving | 1.65× | Business & Career |
| Stradivarius | 1.65× | Shopping |
| Time (magazine) | 1.97× | News |
| Mothercare | 1.81× | Kids & Family |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Hawick | 27.39× | Travel & Leisure |
| Esra Erol | 3.58× | Movies & TV |
| Emperor Entertainment Group | 1.75× | Business & Career |
| Theocracy | 4.76× | Music & Radio |
| Homesteading | 2.94× | Home & Garden |
| Figure painting (hobby) | 1.84× | Arts & Culture |
| Braun Büffel | 4.01× | Fashion & Accessoires |
| The Hunt (2012 film) | 1.92× | Movies & TV |
| Volvo V60 | 1.9× | Cars & Mobility |
| Zamalek SC | 2.38× | Sports |
| Ipekyol | 1.54× | Shopping |
| Competitive dance | 2.07× | Sports |
| Preacher (comics) | 2.53× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.12 |
| Creativity | OPEN | 1.11 |
| Pet Ownership | JOY | 1.11 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.7% |
| Austria | 8.9% |
| Switzerland | 6.5% |
See Das große Promibacken audiences in other countries
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Frequently asked questions
How many fans does Das große Promibacken have in Germany?
Das große Promibacken has an estimated audience of 411,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Das große Promibacken fans?
75.4% of Das große Promibacken fans are female, 24.6% are male, with an average age of 41.6 years.
Which brands do Das große Promibacken fans like most?
Das große Promibacken fans show strongest brand affinity for Rossmann (2.23×), Home Office (2.4×), and Saving (1.65×) over the country average.
Where do Das große Promibacken fans live in Germany?
Das große Promibacken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,641), Bayern (reach 73,332), and Baden-Württemberg (reach 57,127). These three regions account for the largest share of the active audience.
What other brands do Das große Promibacken fans also like?
Beyond Das große Promibacken itself, the audience over-indexes on Home Office (2.4×), Saving (1.65×), Stradivarius (1.65×), and Time (magazine) (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Das große Promibacken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.