A data profile of the people who buy, follow and care about Das große Promibacken in Germany — modelled from more than twelve digital signal sources. Das große Promibacken has an estimated audience of 410,608 people in Germany.
The average Das große Promibacken fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include PromiFlash, Cine Star, Family, with strongest over-indexing on PromiFlash (6.22× the country average).
Demographically, the Das große Promibacken audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Das große Promibacken fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for PromiFlash.
The key figures that characterise the Das große Promibacken profile in Germany.
77.5% are female, 22.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 41.7 |
| Estimated audience size | 410,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Das große Promibacken audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.2% |
| Austria | 8.6% |
| Switzerland | 6.3% |
Where the Das große Promibacken audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.51× | |
| 02 | Sachsen-Anhalt | ~10K | 1.36× | |
| 03 | Sachsen | ~30K | 1.29× | |
| 04 | Mecklenburg-Vorpommern | ~9K | 1.20× | |
| 05 | Brandenburg | ~10K | 1.17× | |
| 06 | Rheinland-Pfalz | ~20K | 1.10× | |
| 07 | Bayern | ~60K | 1.01× | |
| 08 | Niedersachsen | ~40K | 0.99× | |
| 09 | Baden-Württemberg | ~50K | 0.97× | |
| 10 | Saarland | ~5K | 0.96× | |
| 11 | Schleswig-Holstein | ~10K | 0.95× | |
| 12 | Nordrhein-Westfalen | ~80K | 0.90× | |
| 13 | Hessen | ~20K | 0.77× | |
| 14 | Bremen | ~3K | 0.73× | |
| 15 | Berlin | ~10K | 0.64× | |
| 16 | Hamburg | ~5K | 0.60× |
The strongest cross-interests of the Das große Promibacken audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cine Star | Movies & TV | 28.35× | ||
| 02 | PromiFlash | Internet & Social Media | 6.22× | ||
| 03 | Michael Douglas | Movies & TV | 5.62× | ||
| 04 | Dough | Food & Beverages | 4.31× | ||
| 05 | Alles was zählt | Movies & TV | 3.99× | ||
| 06 | Hollywood | Travel & Leisure | 3.42× | ||
| 07 | Dieter Bohlen | Music & Radio | 3.27× | ||
| 08 | Roland Kaiser | Music & Radio | 3.09× | ||
| 09 | RTL Television | Movies & TV | 3.05× | ||
| 10 | Storm of Love | Movies & TV | 2.95× | ||
| 11 | Let's Dance (German TV series) | Movies & TV | 2.62× | ||
| 12 | Nature | Home & Garden | 2.29× | ||
| 13 | Family | Kids & Family | 2.22× | ||
| 14 | Vacations | Travel & Leisure | 2.21× | ||
| 15 | Müller (company) | Food & Beverages | 2.08× | ||
| 16 | Tagesschau | Movies & TV | 2.04× | ||
| 17 | Kaufland | Shopping | 2.02× | ||
| 18 | Deichmann | Shopping | 2.02× | ||
| 19 | Kitchen | Home & Garden | 2.02× | ||
| 20 | Germany | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.82× | |
| Career Orientation | POWER | 0.85× |
Das große Promibacken has an estimated audience of 410,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
77.5% of Das große Promibacken fans are female, 22.5% are male, with an average age of 41.7 years.
Das große Promibacken fans show strongest brand affinity for PromiFlash (6.22×), Cine Star (28.35×), and Family (2.22×) over the country average.
Das große Promibacken fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Das große Promibacken itself, the audience over-indexes on Cine Star (28.35×), Family (2.22×), Tagesschau (2.04×), and Nature (2.29×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Das große Promibacken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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