Super Streusel Audience in Germany
Super Streusel has an estimated audience of 431,608 people in Germany. 72.4% are female, 27.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cupcake, Pastry, Fast food, Moodle, Cheesecake.
The average Super Streusel fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cupcake, Pastry, Fast food, with strongest over-indexing on Cupcake (5.5× the country average). Demographically, the Super Streusel audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Super Streusel fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 40.7 |
| Estimated audience size | 431,608 |
Audience persona
The typical Super Streusel fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Cupcake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,105 | 1.05× |
| Bayern | 75,257 | 1.08× |
| Baden-Württemberg | 61,316 | 1.04× |
| Niedersachsen | 46,798 | 1.12× |
| Hessen | 30,899 | 0.94× |
| Rheinland-Pfalz | 25,188 | 1.16× |
| Sachsen | 18,227 | 0.86× |
| Schleswig-Holstein | 17,301 | 1.12× |
| Brandenburg | 13,996 | 1.05× |
| Berlin | 13,327 | 0.69× |
| Hamburg | 12,200 | 1.25× |
| Sachsen-Anhalt | 11,872 | 1.06× |
| Thüringen | 11,361 | 1.03× |
| Mecklenburg-Vorpommern | 7,721 | 0.94× |
| Saarland | 5,662 | 1.07× |
| Bremen | 1,993 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cupcake | 5.5× | Food & Beverages |
| Pastry | 4.21× | Food & Beverages |
| Fast food | 2.4× | Food & Beverages |
| Moodle | 4.88× | Technology & Electronics |
| Cheesecake | 4.88× | Food & Beverages |
| Bakery | 3.19× | Food & Beverages |
| Spiegel Online | 1.7× | News |
| Deichmann | 2.04× | Shopping |
| Dr. Oetker | 5.71× | Food & Beverages |
| Local food | 2.48× | Food & Beverages |
| Cooking | 1.5× | Food & Beverages |
| Recipes | 1.86× | Food & Beverages |
| Airbnb | 1.73× | Travel & Leisure |
| ICloud | 3.49× | Technology & Electronics |
| IKEA | 1.52× | Home & Garden |
| New Look | 6.75× | Fashion & Accessoires |
| RTL Television | 2.25× | Movies & TV |
| Rossmann | 1.71× | Shopping |
| H&M | 1.53× | Shopping |
| TK Maxx | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Creativity | OPEN | 1.41 |
| Design Affinity | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.4 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 7.6% |
| Switzerland | 2.7% |
See Super Streusel audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Super Streusel have in Germany?
Super Streusel has an estimated audience of 431,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Streusel fans?
72.4% of Super Streusel fans are female, 27.6% are male, with an average age of 40.7 years.
Which brands do Super Streusel fans like most?
Super Streusel fans show strongest brand affinity for Cupcake (5.5×), Pastry (4.21×), and Fast food (2.4×) over the country average.
Where do Super Streusel fans live in Germany?
Super Streusel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,105), Bayern (reach 75,257), and Baden-Württemberg (reach 61,316). These three regions account for the largest share of the active audience.
What other brands do Super Streusel fans also like?
Beyond Super Streusel itself, the audience over-indexes on Pastry (4.21×), Fast food (2.4×), Moodle (4.88×), and Cheesecake (4.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Streusel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.