Mornington Peninsula Audience in United States

Mornington Peninsula has an estimated audience of 409,940 people in United States. 68.2% are female, 31.8% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: WolfPack, Staples (Canada), MSN, Kia Sportage, Planet Fitness.

The average Mornington Peninsula fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include WolfPack, Staples (Canada), MSN, with strongest over-indexing on WolfPack (289.72× the country average). Demographically, the Mornington Peninsula audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Mornington Peninsula fans

Demographic split for Mornington Peninsula audience in United States
MetricValue
Female68.2%
Male31.8%
Average age46.1
Estimated audience size409,940

Audience persona

The typical Mornington Peninsula fan in United States is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for WolfPack.

Top regions in United States

Top regions ranked by reach for Mornington Peninsula in United States
RegionReachAffinity
California55,7751.24×
New York27,7871.21×
Texas19,1220.54×
Florida15,4790.56×
Washington12,8791.57×
Illinois10,3310.76×
Massachusetts8,4431.05×
Pennsylvania7,2950.53×
New Jersey7,0900.68×
North Carolina6,9590.56×
Colorado6,8071.05×
Georgia6,6020.52×
Virginia6,4560.65×
Ohio6,1770.49×
Oregon5,9811.27×
Arizona5,7470.69×
Michigan5,4000.5×
Tennessee4,2050.51×
Washington, District of Columbia3,8963.16×
Minnesota3,8660.66×
Maryland3,8270.54×
Hawaii3,5732.03×
Indiana3,4170.46×
Missouri3,3090.5×
Connecticut3,2630.79×
Utah2,7650.75×
Wisconsin2,6850.44×
Mississippi2,5600.76×
South Carolina2,5050.41×
Alabama2,4720.43×
Nevada2,3950.6×
Louisiana2,2760.43×
Arkansas2,2740.67×
Oklahoma2,2240.49×
Kentucky2,1890.43×
West Virginia2,1131.11×
Alaska2,1092.4×
New Hampshire2,0311.26×
Iowa2,0070.59×
Kansas1,9520.6×
Idaho1,9510.95×
Montana1,8381.62×
South Dakota1,8141.91×
North Dakota1,7672.1×
Wyoming1,7092.81×
Nebraska1,7050.83×
New Mexico1,6960.83×
Rhode Island1,6811.29×
Maine1,6801.14×
Vermont1,6542.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mornington Peninsula audience
BrandAffinityCategory
WolfPack289.72×Movies & TV
Staples (Canada)5.87×Business & Career
MSN3.83×News
Kia Sportage18.22×Cars & Mobility
Planet Fitness3.41×Sports
Do it yourself (DIY)2.64×Home & Garden
Group buying11.15×Shopping
Great Clips4.55×Beauty & Wellness
Diaper bag4.93×Kids & Family
Wildlife photography5.11×Technology & Electronics
JoJo Siwa8.48×Movies & TV
Bohemian style5.73×Fashion & Accessoires
Unique Gifts5.8×Shopping
Fine-art photography5.49×Technology & Electronics
Arabic coffee12.46×Food & Beverages
Gypsy style7.11×Fashion & Accessoires
Fox News Channel1.79×Movies & TV
Bodrum13.22×Travel & Leisure
Travel photography4.07×Technology & Electronics
Katherine Heigl8.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mornington Peninsula audience
TraitClusterScore
ExtroversionTHRILL2.44
Risk AppetiteTHRILL2.28
Design AffinityPREMIUM2.24
Pet OwnershipJOY1.88
Early Adopter MentalityPOWER1.83
IndulgenceJOY1.74

Worldwide distribution

Worldwide audience distribution share by country for Mornington Peninsula
CountryShare
Australia65.4%
United States16.3%
United Kingdom6.2%

See Mornington Peninsula audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Mornington Peninsula have in United States?

Mornington Peninsula has an estimated audience of 409,940 people in United States, concentrated in California and New York.

What is the gender split and age of Mornington Peninsula fans?

68.2% of Mornington Peninsula fans are female, 31.8% are male, with an average age of 46.1 years.

Which brands do Mornington Peninsula fans like most?

Mornington Peninsula fans show strongest brand affinity for WolfPack (289.72×), Staples (Canada) (5.87×), and MSN (3.83×) over the country average.

Where do Mornington Peninsula fans live in United States?

Mornington Peninsula fans in United States are most concentrated in California (reach 55,775), New York (reach 27,787), and Texas (reach 19,122). These three regions account for the largest share of the active audience.

What other brands do Mornington Peninsula fans also like?

Beyond Mornington Peninsula itself, the audience over-indexes on Staples (Canada) (5.87×), MSN (3.83×), Kia Sportage (18.22×), and Planet Fitness (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mornington Peninsula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.