Rascasse Audience Intelligence

Mornington Peninsula Audience in United States

A data profile of the people who buy, follow and care about Mornington Peninsula in United States — modelled from more than twelve digital signal sources. Mornington Peninsula has an estimated audience of 409,940 people in United States.

#221among Region in United States#4526among POI in United States#3373in Travel & Leisure

The average Mornington Peninsula fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include WolfPack, Air France, Lanzarote, with strongest over-indexing on WolfPack (123.67× the country average).

Demographically, the Mornington Peninsula audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mornington Peninsula fan in United States is more female, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for WolfPack.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mornington Peninsula profile in United States.

Audience size
410K
in United States
Gender
68.2%♀
31.8% male
Age
46.1
average years
Country rank
#41052
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mornington Peninsula fans

68.2% are female, 31.8% are male, average age 46.1.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Mornington Peninsula audience in United States
MetricValue
Female68.2%
Male31.8%
Average age46.1
Estimated audience size409,940
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Mornington Peninsula audience in United States
Age bracketShare%
16-198%
20-2914%
30-3917%
40-4922%
50+39%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Mornington Peninsula audience comes from United States.

Worldwide audience distribution share by country for Mornington Peninsula
CountryShare
Australia65.4%
United States16.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mornington Peninsula audience in United States is strongest.

Fig. 05

Top regions by affinity

Mornington Peninsula fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.71×
02Washington~10K1.34×
03Alaska~1K1.30×
04California~60K1.29×
05Vermont<1K1.27×
06Hawaii~2K1.22×
07North Dakota<1K1.17×
08New York~30K1.15×
09South Dakota~1K1.12×
10Colorado~7K1.10×
11Montana~1K1.10×
12Massachusetts~9K1.09×
13Oregon~5K1.08×
14Delaware~1K1.06×
15Rhode Island~1K1.05×
16New Hampshire~2K1.04×
17Maine~2K1.04×
18West Virginia~2K1.02×
19Idaho~2K0.99×
20Utah~4K0.98×
21New Mexico~2K0.98×
22Nebraska~2K0.97×
23Mississippi~3K0.96×
24Arkansas~3K0.94×
25Florida~30K0.93×
26Connecticut~4K0.93×
27Kansas~3K0.92×
28Iowa~3K0.91×
29Oklahoma~4K0.90×
30Nevada~4K0.90×
31Illinois~10K0.89×
32Louisiana~5K0.89×
33Kentucky~5K0.89×
34Minnesota~5K0.88×
35Alabama~5K0.88×
36Virginia~9K0.87×
37New Jersey~9K0.86×
38Arizona~7K0.86×
39South Carolina~5K0.86×
40Wisconsin~5K0.86×
41Maryland~6K0.85×
42Missouri~6K0.85×
43Pennsylvania~10K0.84×
44Tennessee~7K0.84×
45Indiana~6K0.83×
46Georgia~10K0.79×
47North Carolina~10K0.79×
48Michigan~8K0.79×
49Ohio~10K0.77×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Mornington Peninsula, United States
0.69×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mornington Peninsula audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mornington Peninsula audience
#·InterestCategoryAffinity×
01WolfPackMovies & TV123.67×
02LanzaroteTravel & Leisure54.55×
03TenerifeTravel & Leisure28.85×
04Cultural tourismTravel & Leisure20.00×
05BodrumTravel & Leisure13.46×
06Air FranceTravel & Leisure11.65×
07Arabic coffeeFood & Beverages9.98×
08Unique GiftsShopping4.88×
09Non-alcoholic beverageFood & Beverages4.02×
10Veterinary medicineBusiness & Career2.78×
11RadioTechnology & Electronics2.40×
12Nonprofit organizationPolitics & Society2.15×
13WineFood & Beverages1.94×
14RecipesFood & Beverages1.77×
15PinterestInternet & Social Media1.75×
16Donald TrumpPolitics & Society1.66×
17Home improvementHome & Garden1.66×
18CookingFood & Beverages1.62×
19Alcoholic beveragesFood & Beverages1.61×
20XInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mornington Peninsula audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mornington Peninsula audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
IndulgenceJOY1.94×
SpiritualityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mornington Peninsula audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.93×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mornington Peninsula have in United States?

Mornington Peninsula has an estimated audience of 409,940 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mornington Peninsula fans?

68.2% of Mornington Peninsula fans are female, 31.8% are male, with an average age of 46.1 years.

03

Which brands do Mornington Peninsula fans like most?

Mornington Peninsula fans show strongest brand affinity for WolfPack (123.67×), Air France (11.65×), and Lanzarote (54.55×) over the country average.

04

Where do Mornington Peninsula fans live in United States?

Mornington Peninsula fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mornington Peninsula fans also like?

Beyond Mornington Peninsula itself, the audience over-indexes on Air France (11.65×), Lanzarote (54.55×), Tenerife (28.85×), and Bodrum (13.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Mornington Peninsula audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mornington Peninsula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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