The Mummies Audience in United States
The Mummies has an estimated audience of 2,589,060 people in United States. 48.2% are female, 51.8% are male, average age 30.4. Top brand affinities: Fugazi, Wham!, The Hives, Iggy Pop, Björk.
Top brand affinities include Fugazi, Wham!, The Hives, with strongest over-indexing on Fugazi (149.12× the country average). Demographically, the The Mummies audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of The Mummies fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 30.4 |
| Estimated audience size | 2,589,060 |
Audience persona
The typical The Mummies fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Fugazi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fugazi | 149.12× | Music & Radio |
| Wham! | 83.33× | Music & Radio |
| The Hives | 139.49× | Music & Radio |
| Iggy Pop | 43.46× | Music & Radio |
| Björk | 37.67× | Music & Radio |
| Rockabilly | 13.02× | Fashion & Accessoires |
| INXS | 65.62× | Music & Radio |
| Morcheeba | 213.7× | Music & Radio |
| Autism Awareness | 11.63× | Health |
| Face/Off | 41.63× | Movies & TV |
| CD player | 29.79× | Technology & Electronics |
| Diabetes mellitus awareness | 7.7× | Health |
| Soundgarden | 31.5× | Music & Radio |
| Nick Cave | 41.64× | Music & Radio |
| Stone Temple Pilots | 24.84× | Music & Radio |
| Billy Idol | 19.31× | Music & Radio |
| The Kinks | 49.87× | Music & Radio |
| Singer-songwriter | 3.68× | Music & Radio |
| Microblogging | 7.92× | Technology & Electronics |
| Deep Purple | 29.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.26 |
| Tradition | CONSERVATISM | 2.24 |
| Urban Lifestyle | OPEN | 1.69 |
| Risk Appetite | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.1% |
| India | 11.6% |
| United Kingdom | 10.4% |
See The Mummies audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Mummies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.