The Mummies Audience in United States
The Mummies has an estimated audience of 2,589,060 people in United States. 48.2% are female, 51.8% are male, average age 30.4. Top brand affinities: John Havlicek, Theocracy, Home Delivery, Clondalkin, Winemaking.
Top brand affinities include John Havlicek, Theocracy, Home Delivery, with strongest over-indexing on John Havlicek (213.7× the country average). Demographically, the The Mummies audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of The Mummies fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 30.4 |
| Estimated audience size | 2,589,060 |
Audience persona
The typical The Mummies fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for John Havlicek.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Havlicek | 213.7× | Sports |
| Theocracy | 41.63× | Music & Radio |
| Home Delivery | 7.81× | Food & Beverages |
| Clondalkin | 149.12× | Business & Career |
| Winemaking | 7.18× | Food & Beverages |
| Tulare County, California | 16.39× | Travel & Leisure |
| Dog breed | 1.71× | Pets & Animals |
| JibJab | 7.77× | Internet & Social Media |
| Disney Fanatic | 83.33× | Kids & Family |
| Israel | 2.7× | Travel & Leisure |
| JDSU | 3.51× | Business & Career |
| Monogram | 3.88× | Home & Garden |
| Elsword | 14.33× | Games |
| Urban horticulture | 2.84× | Home & Garden |
| Endless Space | 18.43× | Games |
| Mukluk | 22.22× | Fashion & Accessoires |
| Home staging | 3.74× | Home & Garden |
| Ayrton Senna | 7.11× | Sports |
| Bank account | 1.73× | Business & Career |
| Monmouth County, New Jersey | 6.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.26 |
| Tradition | CONSERVATISM | 2.24 |
| Urban Lifestyle | OPEN | 1.69 |
| Risk Appetite | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.1% |
| India | 11.6% |
| United Kingdom | 10.4% |
See The Mummies audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Mummies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.