Rascasse Audience Intelligence

The Mummies Audience in United States

A data profile of the people who buy, follow and care about The Mummies in United States — modelled from more than twelve digital signal sources. The Mummies has an estimated audience of 3,675,806 people in United States.

#33among Rock in United States#1158among Person in United States#832in Music & Radio

The average The Mummies fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hives, Wham!, Fugazi, with strongest over-indexing on The Hives (159.46× the country average).

Demographically, the The Mummies audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mummies fan in United States is balanced, around 30.4 years old, with strong Tradition tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mummies profile in United States.

Audience size
3.7M
in United States
Gender
48.2%♀
51.8% male
Age
30.4
average years
Country rank
#8643
Person in United States
Fig. 01

Search interest · 12-month trend

+233%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mummies fans

48.2% are female, 51.8% are male, average age 30.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for The Mummies audience in United States
MetricValue
Female48.2%
Male51.8%
Average age30.4
Estimated audience size3,675,806
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the The Mummies audience in United States
Age bracketShare%
16-1950%
20-2915%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

51.6%

of the worldwide The Mummies audience comes from United States.

Worldwide audience distribution share by country for The Mummies
CountryShare
United States51.6%
India14.2%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mummies audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mummies fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.36×
02New Mexico~20K1.34×
03California~400K1.30×
04Arizona~70K1.26×
05Idaho~20K1.23×
06Texas~300K1.22×
07Nevada~30K1.19×
08Alaska~7K1.19×
09Oklahoma~30K1.18×
10Colorado~50K1.17×
11Washington~60K1.16×
12Oregon~30K1.13×
13Wyoming~4K1.11×
14Arkansas~20K1.07×
15Kansas~20K1.07×
16Montana~8K1.07×
17Missouri~40K1.05×
18Kentucky~30K1.05×
19Tennessee~50K1.03×
20Indiana~50K1.03×
21Illinois~90K1.02×
22Ohio~80K1.02×
23Florida~200K1.00×
24Nebraska~10K0.98×
25Michigan~60K0.96×
26West Virginia~10K0.96×
27South Dakota~6K0.96×
28Georgia~80K0.95×
29Virginia~60K0.93×
30Minnesota~30K0.93×
31Iowa~20K0.93×
32North Dakota~5K0.93×
33North Carolina~70K0.92×
34Alabama~30K0.92×
35Louisiana~30K0.92×
36Mississippi~20K0.92×
37Wisconsin~40K0.91×
38Pennsylvania~80K0.90×
39Maine~8K0.90×
40South Carolina~30K0.89×
41Connecticut~20K0.87×
42Hawaii~10K0.87×
43Rhode Island~7K0.87×
44New York~100K0.85×
45New Hampshire~9K0.84×
46Maryland~40K0.82×
47Delaware~6K0.82×
48Massachusetts~40K0.78×
49New Jersey~50K0.77×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — The Mummies, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mummies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mummies audience
#·InterestCategoryAffinity×
01The HivesMusic & Radio159.46×
02FugaziMusic & Radio153.43×
03Wham!Music & Radio118.29×
04INXSMusic & Radio74.38×
05The KinksMusic & Radio51.15×
06Culture ClubMusic & Radio40.20×
07Face/OffMovies & TV38.95×
08SoundgardenMusic & Radio36.22×
09CD playerTechnology & Electronics32.96×
10Iggy PopMusic & Radio30.65×
11Deep PurpleMusic & Radio26.41×
12Stone Temple PilotsMusic & Radio22.69×
13Billy IdolMusic & Radio20.00×
14Debbie GibsonMusic & Radio19.43×
15Bob DylanMusic & Radio19.18×
16Boogie NightsMovies & TV18.78×
17RockabillyFashion & Accessoires11.77×
18Bruce SpringsteenMusic & Radio10.91×
19David BowieMusic & Radio10.33×
20BritpopMusic & Radio9.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mummies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mummies audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.23×
SpiritualityBALANCE1.93×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mummies audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mummies have in United States?

The Mummies has an estimated audience of 3,675,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mummies fans?

48.2% of The Mummies fans are female, 51.8% are male, with an average age of 30.4 years.

03

Which brands do The Mummies fans like most?

The Mummies fans show strongest brand affinity for The Hives (159.46×), Wham! (118.29×), and Fugazi (153.43×) over the country average.

04

Where do The Mummies fans live in United States?

The Mummies fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Mummies fans also like?

Beyond The Mummies itself, the audience over-indexes on Wham! (118.29×), Fugazi (153.43×), INXS (74.38×), and Bob Dylan (19.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See The Mummies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mummies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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