Rascasse Audience Intelligence

Deep Purple Audience in United States

A data profile of the people who buy, follow and care about Deep Purple in United States — modelled from more than twelve digital signal sources. Deep Purple has an estimated audience of 876,668 people in United States.

#347among Band in United States#5878among Person in United States#3411in Music & Radio

The average Deep Purple fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Khan, Caravan, Gong, with strongest over-indexing on Khan (95.65× the country average).

Demographically, the Deep Purple audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deep Purple fan in United States is more male, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Khan.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deep Purple profile in United States.

Audience size
877K
in United States
Gender
34.2%♀
65.8% male
Age
44.8
average years
Country rank
#25840
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deep Purple fans

34.2% are female, 65.8% are male, average age 44.8.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Deep Purple audience in United States
MetricValue
Female34.2%
Male65.8%
Average age44.8
Estimated audience size876,668
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Deep Purple audience in United States
Age bracketShare%
16-1915%
20-2911%
30-3912%
40-4926%
50+37%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Deep Purple audience comes from United States.

Worldwide audience distribution share by country for Deep Purple
CountryShare
Germany14.9%
United States13.8%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deep Purple audience in United States is strongest.

Fig. 05

Top regions by affinity

Deep Purple fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K2.64×
02New Hampshire~5K1.60×
03Vermont~2K1.43×
04Connecticut~10K1.32×
05Maine~4K1.28×
06Michigan~30K1.20×
07Missouri~20K1.19×
08Pennsylvania~30K1.17×
09Ohio~30K1.14×
10Oklahoma~10K1.10×
11Wisconsin~10K1.09×
12Delaware~2K1.09×
13Indiana~20K1.08×
14Rhode Island~3K1.08×
15New York~50K1.06×
16New Jersey~20K1.06×
17Oregon~10K1.03×
18Iowa~7K1.03×
19West Virginia~4K1.03×
20Massachusetts~20K1.02×
21Kentucky~10K1.02×
22Minnesota~10K0.99×
23Nevada~8K0.98×
24New Mexico~4K0.96×
25Arkansas~6K0.95×
26Kansas~6K0.93×
27Idaho~4K0.93×
28Montana~2K0.93×
29North Dakota~2K0.93×
30Tennessee~20K0.92×
31Washington~10K0.91×
32Florida~50K0.90×
33Nebraska~4K0.90×
34South Dakota~2K0.89×
35Alaska~2K0.89×
36Texas~60K0.87×
37Colorado~10K0.86×
38Arizona~10K0.84×
39California~70K0.83×
40Utah~6K0.83×
41Louisiana~9K0.82×
42Virginia~20K0.81×
43North Carolina~20K0.80×
44Maryland~10K0.79×
45Alabama~9K0.78×
46Mississippi~5K0.78×
47South Carolina~9K0.76×
48Washington, District of Columbia~2K0.73×
49Hawaii~3K0.72×
50Georgia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Deep Purple, United States
0.71×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deep Purple audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deep Purple audience
#·InterestCategoryAffinity×
01Bruce BruceMovies & TV95.89×
02KhanMusic & Radio95.65×
03GongMusic & Radio95.65×
04NektarMusic & Radio95.65×
05CaravanMusic & Radio72.95×
06Jethro Tull (band)Music & Radio60.91×
07U.K.Music & Radio55.69×
08CamelMusic & Radio55.69×
09YeMusic & Radio55.69×
10Scorpions (band)Music & Radio44.29×
11King CrimsonMusic & Radio38.02×
12Stick MenMusic & Radio38.02×
13Lizzy BordenMusic & Radio29.71×
14Cinderella (band)Music & Radio28.77×
15The MummiesMusic & Radio26.41×
16Phil CollinsMusic & Radio26.33×
17Ace FrehleyMusic & Radio22.54×
18Ozzy OsbourneMusic & Radio20.53×
19KISSMusic & Radio20.23×
20Genesis (band)Music & Radio19.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deep Purple audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deep Purple audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.11×
MindfulnessBALANCE1.67×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deep Purple audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE0.97×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deep Purple have in United States?

Deep Purple has an estimated audience of 876,668 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Deep Purple fans?

34.2% of Deep Purple fans are female, 65.8% are male, with an average age of 44.8 years.

03

Which brands do Deep Purple fans like most?

Deep Purple fans show strongest brand affinity for Khan (95.65×), Caravan (72.95×), and Gong (95.65×) over the country average.

04

Where do Deep Purple fans live in United States?

Deep Purple fans in United States are most concentrated in California (reach ~70K), Illinois (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Deep Purple fans also like?

Beyond Deep Purple itself, the audience over-indexes on Caravan (72.95×), Gong (95.65×), U.K. (55.69×), and Camel (55.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deep Purple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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