Rascasse Audience Intelligence

Nektar Audience in United States

A data profile of the people who buy, follow and care about Nektar in United States — modelled from more than twelve digital signal sources. Nektar has an estimated audience of 993,638 people in United States.

#166among Rock in United States#5309among Person in United States#3079in Music & Radio

The average Nektar fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Roger Waters, U-Haul, Deep Purple, with strongest over-indexing on Roger Waters (130.07× the country average).

Demographically, the Nektar audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nektar fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Roger Waters.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nektar profile in United States.

Audience size
994K
in United States
Gender
35.9%♀
64.1% male
Age
41.3
average years
Country rank
#23772
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nektar fans

35.9% are female, 64.1% are male, average age 41.3.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Nektar audience in United States
MetricValue
Female35.9%
Male64.1%
Average age41.3
Estimated audience size993,638
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Nektar audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3913%
40-4919%
50+31%
Fig. 04

Worldwide distribution

61.6%

of the worldwide Nektar audience comes from United States.

Worldwide audience distribution share by country for Nektar
CountryShare
United States61.6%
Germany8.6%
Sweden5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nektar audience in United States is strongest.

Fig. 05

Top regions by affinity

Nektar fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K10.68×
02California~500K4.32×
03Montana~8K3.05×
04South Dakota~7K2.92×
05Colorado~40K2.27×
06Idaho~10K2.12×
07Iowa~20K2.04×
08Kansas~20K1.96×
09Oregon~20K1.90×
10Nevada~10K1.55×
11Texas~100K1.48×
12Washington~30K1.34×
13Missouri~20K1.21×
14New Mexico~5K1.06×
15Alaska~2K0.91×
16North Dakota~2K0.91×
17Vermont~2K0.91×
18Tennessee~20K0.90×
19Nebraska~4K0.90×
20West Virginia~4K0.90×
21Rhode Island~3K0.90×
22New Hampshire~3K0.88×
23Maine~3K0.87×
24Mississippi~7K0.83×
25Delaware~2K0.83×
26Hawaii~3K0.82×
27Arkansas~6K0.80×
28Washington, District of Columbia~2K0.75×
29Louisiana~9K0.72×
30Minnesota~10K0.71×
31Connecticut~7K0.71×
32Kentucky~8K0.68×
33Oklahoma~7K0.68×
34Utah~6K0.68×
35Alabama~9K0.66×
36Illinois~20K0.65×
37Maryland~10K0.63×
38South Carolina~9K0.62×
39Pennsylvania~20K0.61×
40Wisconsin~9K0.61×
41Indiana~10K0.56×
42Ohio~20K0.53×
43Michigan~10K0.52×
44New Jersey~10K0.52×
45Massachusetts~10K0.50×
46Virginia~10K0.49×
47Georgia~10K0.46×
48North Carolina~10K0.46×
49Florida~20K0.37×
50New York~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Nektar, United States
0.34×1.00×10.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nektar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nektar audience
#·InterestCategoryAffinity×
01Roger WatersMusic & Radio130.07×
02Deep PurpleMusic & Radio95.65×
03Frank ZappaMusic & Radio84.90×
04David GilmourMusic & Radio60.40×
05Chuck BerryMusic & Radio47.48×
06Syd BarrettMusic & Radio41.28×
07SupertrampMusic & Radio33.15×
08Peter GabrielMusic & Radio31.88×
09Genesis (band)Music & Radio25.65×
10U-HaulBusiness & Career20.17×
11Jimmy PageMusic & Radio19.96×
12RockabillyFashion & Accessoires14.20×
13Billy IdolMusic & Radio13.03×
14Progressive rockMusic & Radio10.79×
15GoodreadsLiterature10.29×
16Dexter (TV series)Movies & TV9.85×
17Book discussion clubLiterature7.08×
18Law firmBusiness & Career5.99×
19PianoMusic & Radio4.05×
20Musical instrumentMusic & Radio3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nektar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nektar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.04×
IndulgenceJOY1.52×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nektar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nektar have in United States?

Nektar has an estimated audience of 993,638 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Nektar fans?

35.9% of Nektar fans are female, 64.1% are male, with an average age of 41.3 years.

03

Which brands do Nektar fans like most?

Nektar fans show strongest brand affinity for Roger Waters (130.07×), U-Haul (20.17×), and Deep Purple (95.65×) over the country average.

04

Where do Nektar fans live in United States?

Nektar fans in United States are most concentrated in California (reach ~500K), Arizona (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nektar fans also like?

Beyond Nektar itself, the audience over-indexes on U-Haul (20.17×), Deep Purple (95.65×), Frank Zappa (84.9×), and Genesis (band) (25.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Nektar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nektar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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