Rascasse Audience Intelligence

Gong Audience in United States

A data profile of the people who buy, follow and care about Gong in United States — modelled from more than twelve digital signal sources. Gong has an estimated audience of 1,411,523 people in United States.

#109among Rock in United States#3805among Person in United States#2249in Music & Radio

The average Gong fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Roger Waters, U-Haul, Deep Purple, with strongest over-indexing on Roger Waters (130.07× the country average).

Demographically, the Gong audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gong fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Roger Waters.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gong profile in United States.

Audience size
1.4M
in United States
Gender
19.1%♀
80.9% male
Age
44.5
average years
Country rank
#18572
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gong fans

19.1% are female, 80.9% are male, average age 44.5.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Gong audience in United States
MetricValue
Female19.1%
Male80.9%
Average age44.5
Estimated audience size1,411,523
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Gong audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3912%
40-4924%
50+36%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Gong audience comes from United States.

Worldwide audience distribution share by country for Gong
CountryShare
United States28.5%
Indonesia8.3%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gong audience in United States is strongest.

Fig. 05

Top regions by affinity

Gong fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.24×
02New York~100K1.91×
03Massachusetts~50K1.76×
04Colorado~30K1.54×
05California~200K1.50×
06Rhode Island~6K1.41×
07Illinois~60K1.36×
08New Jersey~50K1.31×
09Texas~100K1.18×
10Georgia~50K1.15×
11Connecticut~20K1.14×
12Nebraska~8K1.14×
13Virginia~40K1.12×
14New Hampshire~6K1.12×
15North Carolina~50K1.11×
16Washington~30K1.11×
17Washington, District of Columbia~4K1.06×
18Florida~90K1.00×
19Minnesota~20K0.99×
20Oregon~20K0.99×
21Vermont~2K0.97×
22Arizona~30K0.96×
23Idaho~7K0.95×
24Nevada~10K0.94×
25Pennsylvania~40K0.93×
26South Carolina~20K0.93×
27Arkansas~10K0.93×
28Maine~5K0.93×
29Tennessee~30K0.92×
30Ohio~40K0.89×
31Kansas~10K0.89×
32Montana~3K0.89×
33Indiana~20K0.88×
34Missouri~20K0.88×
35Wisconsin~20K0.88×
36Iowa~10K0.86×
37Hawaii~5K0.85×
38Maryland~20K0.84×
39South Dakota~3K0.84×
40Kentucky~10K0.82×
41Delaware~3K0.82×
42North Dakota~2K0.82×
43Alaska~2K0.81×
44Oklahoma~10K0.80×
45Michigan~30K0.75×
46Alabama~10K0.75×
47West Virginia~5K0.74×
48Louisiana~10K0.73×
49New Mexico~5K0.70×
50Mississippi~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Gong, United States
0.69×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gong audience
#·InterestCategoryAffinity×
01Roger WatersMusic & Radio130.07×
02Deep PurpleMusic & Radio95.65×
03Frank ZappaMusic & Radio84.90×
04David GilmourMusic & Radio60.40×
05Chuck BerryMusic & Radio47.48×
06Syd BarrettMusic & Radio41.28×
07SupertrampMusic & Radio33.15×
08Peter GabrielMusic & Radio31.88×
09Genesis (band)Music & Radio25.65×
10U-HaulBusiness & Career20.17×
11Jimmy PageMusic & Radio19.96×
12RockabillyFashion & Accessoires14.20×
13Billy IdolMusic & Radio13.03×
14Progressive rockMusic & Radio10.79×
15GoodreadsLiterature10.29×
16Dexter (TV series)Movies & TV9.85×
17Book discussion clubLiterature7.08×
18Law firmBusiness & Career5.99×
19PianoMusic & Radio4.05×
20Musical instrumentMusic & Radio3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gong audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.04×
IndulgenceJOY1.52×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gong audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.68×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gong have in United States?

Gong has an estimated audience of 1,411,523 people in United States, concentrated in California and New York.

02

What is the gender split and age of Gong fans?

19.1% of Gong fans are female, 80.9% are male, with an average age of 44.5 years.

03

Which brands do Gong fans like most?

Gong fans show strongest brand affinity for Roger Waters (130.07×), U-Haul (20.17×), and Deep Purple (95.65×) over the country average.

04

Where do Gong fans live in United States?

Gong fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gong fans also like?

Beyond Gong itself, the audience over-indexes on U-Haul (20.17×), Deep Purple (95.65×), Frank Zappa (84.9×), and Genesis (band) (25.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Gong audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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