Gong Audience in United States
Gong has an estimated audience of 1,014,989 people in United States. 27.6% are female, 72.4% are male, average age 45.6. Top brand affinities: JibJab, Gilberto Sta Rosa, Israel, Salman Khan, Home Delivery.
Top brand affinities include JibJab, Gilberto Sta Rosa, Israel, with strongest over-indexing on JibJab (39.23× the country average). Demographically, the Gong audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Gong fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 45.6 |
| Estimated audience size | 1,014,989 |
Audience persona
The typical Gong fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for JibJab.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 39.23× | Internet & Social Media |
| Gilberto Sta Rosa | 73.2× | Music & Radio |
| Israel | 7.65× | Travel & Leisure |
| Salman Khan | 20× | Movies & TV |
| Home Delivery | 5.26× | Food & Beverages |
| Nipsey Hussle | 9.75× | Music & Radio |
| Jingoism | 3.19× | Politics & Society |
| Jekalyn Carr | 26.24× | Music & Radio |
| Kihei, Hawaii | 34.92× | Travel & Leisure |
| Hudson, New York | 15.06× | Travel & Leisure |
| JDSU | 3.21× | Business & Career |
| Steelheart | 21.22× | Music & Radio |
| Collectable | 1.57× | Kids & Family |
| Hideo Nomo | 18× | Sports |
| Pediatric Hematology and Oncology | 9.84× | Health |
| Home staging | 4.05× | Home & Garden |
| Glue logic | 7.12× | Technology & Electronics |
| Tech News | 6.47× | Technology & Electronics |
| The Perfect Guy (2015 film) | 14.74× | Movies & TV |
| On the Border Mexican Grill & Cantina | 4.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Spirituality | BALANCE | 1.25 |
| Indulgence | JOY | 1.24 |
| Individualism | JOY | 1.22 |
| Pet Ownership | JOY | 1.17 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Indonesia | 9.5% |
| France | 8.7% |
See Gong audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.