Gong Audience in United States
Gong has an estimated audience of 1,014,989 people in United States. 27.6% are female, 72.4% are male, average age 45.6. Top brand affinities: U-Haul, Roger Waters, Frank Zappa, Jimmy Page, Deep Purple.
Top brand affinities include U-Haul, Roger Waters, Frank Zappa, with strongest over-indexing on U-Haul (21.22× the country average). Demographically, the Gong audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Gong fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 45.6 |
| Estimated audience size | 1,014,989 |
Audience persona
The typical Gong fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for U-Haul.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| U-Haul | 21.22× | Business & Career |
| Roger Waters | 76.14× | Music & Radio |
| Frank Zappa | 73.2× | Music & Radio |
| Jimmy Page | 34.92× | Music & Radio |
| Deep Purple | 55.78× | Music & Radio |
| Chuck Berry | 41.97× | Music & Radio |
| David Gilmour | 39.23× | Music & Radio |
| Genesis (band) | 14.74× | Music & Radio |
| Peter Gabriel | 42.33× | Music & Radio |
| Rockabilly | 8.33× | Fashion & Accessoires |
| Goodreads | 10.97× | Literature |
| Dexter (TV series) | 8.56× | Movies & TV |
| Billy Idol | 14.52× | Music & Radio |
| Ringo Starr | 12.12× | Music & Radio |
| Syd Barrett | 26.24× | Music & Radio |
| Alice Cooper (band) | 14.04× | Music & Radio |
| Progressive rock | 5.55× | Music & Radio |
| Jimi Hendrix | 12.73× | Music & Radio |
| Superman | 1.9× | Movies & TV |
| John Lennon | 8.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Spirituality | BALANCE | 1.25 |
| Indulgence | JOY | 1.24 |
| Individualism | JOY | 1.22 |
| Pet Ownership | JOY | 1.17 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Indonesia | 9.5% |
| France | 8.7% |
See Gong audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.