Gong Audience in Germany
Gong has an estimated audience of 266,368 people in Germany. 32.2% are female, 67.8% are male, average age 49.5. Top brand affinities: Israel, KLIX (AM), Dog breed, Artistic inspiration, Scratching post.
Top brand affinities include Israel, KLIX (AM), Dog breed, with strongest over-indexing on Israel (13.91× the country average). Demographically, the Gong audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Gong fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 49.5 |
| Estimated audience size | 266,368 |
Audience persona
The typical Gong fan in Germany is more male, around 49.5 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 13.91× | Travel & Leisure |
| KLIX (AM) | 17.11× | Music & Radio |
| Dog breed | 3.48× | Pets & Animals |
| Artistic inspiration | 3.54× | Arts & Culture |
| Scratching post | 12.67× | Pets & Animals |
| Oliver Kahn | 7.69× | Sports |
| Hormones: The Series | 13.91× | Movies & TV |
| VfL Wolfsburg | 2.54× | Sports |
| Collectable | 2.39× | Kids & Family |
| Ho, Ghana | 6.48× | Travel & Leisure |
| Columbia, Missouri | 47.95× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Goosebumps (film) | 11.2× | Movies & TV |
| Rosie the Riveter | 13.91× | Business & Career |
| Hudson, New York | 6.63× | Travel & Leisure |
| Mechanic | 2.36× | Cars & Mobility |
| Pediatric Hematology and Oncology | 9.73× | Health |
| Time (magazine) | 2.16× | News |
| JibJab | 13.91× | Internet & Social Media |
| Corona (band) | 2.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.69 |
| Pet Ownership | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.26 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Indonesia | 9.5% |
| France | 8.7% |
See Gong audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.