Caravan Audience in United States

Caravan logo

Caravan has an estimated audience of 1,498,588 people in United States. 34.9% are female, 65.1% are male, average age 49.3. Top regions: California, Texas, Florida. Top brand affinities: JibJab, Israel, Gilberto Sta Rosa, Hideo Nomo, Salman Khan.

The average Caravan fan in United States is 49.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JibJab, Israel, Gilberto Sta Rosa, with strongest over-indexing on JibJab (30.76× the country average). Demographically, the Caravan audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Caravan fans

Demographic split for Caravan audience in United States
MetricValue
Female34.9%
Male65.1%
Average age49.3
Estimated audience size1,498,588

Audience persona

The typical Caravan fan in United States is more male, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for JibJab.

Top regions in United States

Top regions ranked by reach for Caravan in United States
RegionReachAffinity
California397,2791.3×
Texas286,7411.2×
Florida223,3491.19×
New York207,4181.34×
Illinois107,3191.16×
Georgia97,6051.14×
Pennsylvania95,2701.02×
North Carolina91,6631.1×
Michigan85,2521.18×
New Jersey83,9251.19×
Virginia80,9031.2×
Ohio80,5490.94×
Arizona66,1291.17×
Washington63,1511.14×
South Carolina61,0831.47×
Massachusetts59,9871.1×
Tennessee56,1601.01×
Indiana50,8821.01×
Maryland50,5451.06×
Missouri43,3430.97×
Alabama40,6161.05×
Minnesota37,4400.94×
Wisconsin37,3750.9×
Colorado36,9120.85×
Louisiana36,0801.01×
Kentucky35,6951.03×
Oklahoma33,1841.08×
Oregon31,827
Connecticut31,3361.13×
Nevada26,3930.99×
Arkansas22,2970.98×
Mississippi22,2810.98×
Utah21,2330.86×
Kansas19,6290.9×
Iowa18,9930.83×
New Mexico14,4841.04×
Nebraska11,5960.84×
West Virginia11,2890.88×
Idaho11,0110.79×
Hawaii10,3650.87×
New Hampshire9,6040.88×
Washington, District of Columbia8,6221.04×
Rhode Island8,0920.92×
Maine7,9870.81×
Delaware6,6190.87×
Montana5,6340.73×
Alaska5,5140.93×
South Dakota5,0360.79×
Vermont4,3170.89×
North Dakota4,2250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caravan audience
BrandAffinityCategory
JibJab30.76×Internet & Social Media
Israel7.53×Travel & Leisure
Gilberto Sta Rosa51.36×Music & Radio
Hideo Nomo45.65×Sports
Salman Khan15.4×Movies & TV
Jekalyn Carr36.37×Music & Radio
Home Delivery4.99×Food & Beverages
Scratching post12.13×Pets & Animals
The Perfect Guy (2015 film)27.05×Movies & TV
Nipsey Hussle7.03×Music & Radio
Glue logic9.53×Technology & Electronics
Pediatric Hematology and Oncology11.84×Health
Alaska1.6×Travel & Leisure
On the Border Mexican Grill & Cantina6.07×Food & Beverages
Kihei, Hawaii21.92×Travel & Leisure
JDSU2.35×Business & Career
Home staging3.98×Home & Garden
Jingoism1.64×Politics & Society
Hudson, New York9.22×Travel & Leisure
Christmas Gifts3.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caravan audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Career OrientationPOWER1.23
TraditionCONSERVATISM1.23
SpiritualityBALANCE1.22
IndividualismJOY1.2
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Caravan
CountryShare
United States17.3%
United Kingdom16.9%
Brazil9.3%

See Caravan audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Caravan have in United States?

Caravan has an estimated audience of 1,498,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Caravan fans?

34.9% of Caravan fans are female, 65.1% are male, with an average age of 49.3 years.

Which brands do Caravan fans like most?

Caravan fans show strongest brand affinity for JibJab (30.76×), Israel (7.53×), and Gilberto Sta Rosa (51.36×) over the country average.

Where do Caravan fans live in United States?

Caravan fans in United States are most concentrated in California (reach 397,279), Texas (reach 286,741), and Florida (reach 223,349). These three regions account for the largest share of the active audience.

What other brands do Caravan fans also like?

Beyond Caravan itself, the audience over-indexes on Israel (7.53×), Gilberto Sta Rosa (51.36×), Hideo Nomo (45.65×), and Salman Khan (15.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caravan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.