Ye Audience in United States
Ye has an estimated audience of 2,397,756 people in United States. 28.2% are female, 71.8% are male, average age 50.2. Top brand affinities: JibJab, Israel, Gilberto Sta Rosa, Salman Khan, Hideo Nomo.
Top brand affinities include JibJab, Israel, Gilberto Sta Rosa, with strongest over-indexing on JibJab (33.84× the country average). Demographically, the Ye audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ye fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 50.2 |
| Estimated audience size | 2,397,756 |
Audience persona
The typical Ye fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for JibJab.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 33.84× | Internet & Social Media |
| Israel | 7.59× | Travel & Leisure |
| Gilberto Sta Rosa | 43.56× | Music & Radio |
| Salman Khan | 17.67× | Movies & TV |
| Hideo Nomo | 39.27× | Sports |
| Jekalyn Carr | 37.14× | Music & Radio |
| Nipsey Hussle | 8.06× | Music & Radio |
| Home Delivery | 3.94× | Food & Beverages |
| The Perfect Guy (2015 film) | 25.1× | Movies & TV |
| Alaska | 1.82× | Travel & Leisure |
| Scratching post | 8.95× | Pets & Animals |
| Kodiak, Alaska | 7.71× | Travel & Leisure |
| Elsword | 12.84× | Games |
| Springfield, Illinois | 8.54× | Travel & Leisure |
| Glue logic | 7.63× | Technology & Electronics |
| Winemaking | 3.43× | Food & Beverages |
| On the Border Mexican Grill & Cantina | 4.93× | Food & Beverages |
| Pediatric Hematology and Oncology | 8.78× | Health |
| JDSU | 2.14× | Business & Career |
| Tech News | 6.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Quality Awareness | PREMIUM | 1.38 |
| Tradition | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.29 |
| Spirituality | BALANCE | 1.25 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 14.3% |
| Norway | 12.0% |
See Ye audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.