Rascasse Audience Intelligence

Khan Audience in United States

A data profile of the people who buy, follow and care about Khan in United States — modelled from more than twelve digital signal sources. Khan has an estimated audience of 3,624,632 people in United States.

#34among Rock in United States#1182among Person in United States#841in Music & Radio

The average Khan fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roger Waters, U-Haul, Deep Purple, with strongest over-indexing on Roger Waters (130.07× the country average).

Demographically, the Khan audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Khan fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Roger Waters.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khan profile in United States.

Audience size
3.6M
in United States
Gender
37.4%♀
62.6% male
Age
41.0
average years
Country rank
#8745
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khan fans

37.4% are female, 62.6% are male, average age 41.0.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Khan audience in United States
MetricValue
Female37.4%
Male62.6%
Average age41.0
Estimated audience size3,624,632
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Khan audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3911%
40-4919%
50+31%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Khan audience comes from United States.

Worldwide audience distribution share by country for Khan
CountryShare
United States46.8%
India19.0%
Brazil10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khan audience in United States is strongest.

Fig. 05

Top regions by affinity

Khan fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K2.02×
02Louisiana~70K1.62×
03Indiana~90K1.46×
04Montana~10K1.31×
05Connecticut~40K1.21×
06Arizona~90K1.17×
07Arkansas~30K1.17×
08Wisconsin~60K1.15×
09Florida~300K1.10×
10Pennsylvania~100K1.08×
11Mississippi~30K1.07×
12Delaware~10K1.07×
13South Dakota~9K1.07×
14North Dakota~8K1.05×
15Washington~70K1.03×
16Alaska~8K1.03×
17Rhode Island~10K1.02×
18California~400K1.01×
19Texas~300K1.00×
20Nevada~30K1.00×
21South Carolina~50K0.98×
22Iowa~30K0.96×
23Maine~10K0.96×
24Georgia~100K0.94×
25New Jersey~90K0.94×
26Utah~30K0.92×
27Wyoming~5K0.92×
28Vermont~6K0.91×
29Minnesota~40K0.86×
30Oregon~30K0.83×
31New York~200K0.81×
32Oklahoma~30K0.75×
33Virginia~60K0.72×
34Tennessee~50K0.69×
35Kansas~20K0.69×
36Nebraska~10K0.69×
37Massachusetts~50K0.68×
38Maryland~40K0.66×
39Washington, District of Columbia~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Khan, United States
0.56×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khan audience
#·InterestCategoryAffinity×
01Roger WatersMusic & Radio130.07×
02Deep PurpleMusic & Radio95.65×
03Frank ZappaMusic & Radio84.90×
04David GilmourMusic & Radio60.40×
05Chuck BerryMusic & Radio47.48×
06Syd BarrettMusic & Radio41.28×
07SupertrampMusic & Radio33.15×
08Peter GabrielMusic & Radio31.88×
09Genesis (band)Music & Radio25.65×
10U-HaulBusiness & Career20.17×
11Jimmy PageMusic & Radio19.96×
12RockabillyFashion & Accessoires14.20×
13Billy IdolMusic & Radio13.03×
14Progressive rockMusic & Radio10.79×
15GoodreadsLiterature10.29×
16Dexter (TV series)Movies & TV9.85×
17Book discussion clubLiterature7.08×
18Law firmBusiness & Career5.99×
19PianoMusic & Radio4.05×
20Musical instrumentMusic & Radio3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.04×
IndulgenceJOY1.52×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.66×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khan have in United States?

Khan has an estimated audience of 3,624,632 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Khan fans?

37.4% of Khan fans are female, 62.6% are male, with an average age of 41.0 years.

03

Which brands do Khan fans like most?

Khan fans show strongest brand affinity for Roger Waters (130.07×), U-Haul (20.17×), and Deep Purple (95.65×) over the country average.

04

Where do Khan fans live in United States?

Khan fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Khan fans also like?

Beyond Khan itself, the audience over-indexes on U-Haul (20.17×), Deep Purple (95.65×), Frank Zappa (84.9×), and Genesis (band) (25.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Khan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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