A data profile of the people who buy, follow and care about Act of Valor in United States — modelled from more than twelve digital signal sources. Act of Valor has an estimated audience of 290,299 people in United States.
The average Act of Valor fan in United States is 40.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Katee Sackhoff, Inglourious Basterds, Schindler's List, with strongest over-indexing on Katee Sackhoff (679.53× the country average).
Demographically, the Act of Valor audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Act of Valor fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Katee Sackhoff.
The key figures that characterise the Act of Valor profile in United States.
24.0% are female, 76.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 40.9 |
| Estimated audience size | 290,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 29% |
Where the Act of Valor audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~2K | 1.31× | |
| 02 | Alaska | <1K | 1.22× | |
| 03 | Wyoming | <1K | 1.22× | |
| 04 | Montana | <1K | 1.21× | |
| 05 | Oklahoma | ~3K | 1.18× | |
| 06 | New Mexico | ~2K | 1.18× | |
| 07 | North Dakota | <1K | 1.14× | |
| 08 | Arizona | ~6K | 1.13× | |
| 09 | Mississippi | ~2K | 1.12× | |
| 10 | Wisconsin | ~4K | 1.10× | |
| 11 | Kansas | ~2K | 1.10× | |
| 12 | Colorado | ~4K | 1.08× | |
| 13 | Arkansas | ~2K | 1.08× | |
| 14 | Nebraska | ~1K | 1.08× | |
| 15 | South Dakota | <1K | 1.08× | |
| 16 | Virginia | ~7K | 1.07× | |
| 17 | Alabama | ~4K | 1.07× | |
| 18 | Utah | ~3K | 1.07× | |
| 19 | Tennessee | ~6K | 1.06× | |
| 20 | South Carolina | ~4K | 1.06× | |
| 21 | Texas | ~20K | 1.05× | |
| 22 | Louisiana | ~4K | 1.04× | |
| 23 | North Carolina | ~8K | 1.03× | |
| 24 | Iowa | ~2K | 1.03× | |
| 25 | Hawaii | ~1K | 1.03× | |
| 26 | Missouri | ~4K | 1.02× | |
| 27 | Kentucky | ~3K | 1.01× | |
| 28 | Nevada | ~2K | 0.98× | |
| 29 | Washington | ~5K | 0.97× | |
| 30 | West Virginia | ~1K | 0.97× | |
| 31 | Maine | <1K | 0.97× | |
| 32 | Georgia | ~8K | 0.95× | |
| 33 | New Hampshire | <1K | 0.95× | |
| 34 | California | ~30K | 0.94× | |
| 35 | Indiana | ~4K | 0.93× | |
| 36 | Minnesota | ~3K | 0.93× | |
| 37 | Oregon | ~3K | 0.93× | |
| 38 | Florida | ~20K | 0.91× | |
| 39 | Connecticut | ~2K | 0.87× | |
| 40 | Washington, District of Columbia | <1K | 0.87× | |
| 41 | Ohio | ~7K | 0.86× | |
| 42 | Michigan | ~6K | 0.85× | |
| 43 | Rhode Island | <1K | 0.85× | |
| 44 | Delaware | <1K | 0.83× | |
| 45 | Pennsylvania | ~7K | 0.81× | |
| 46 | Illinois | ~7K | 0.81× | |
| 47 | Maryland | ~4K | 0.80× | |
| 48 | Massachusetts | ~4K | 0.76× | |
| 49 | New York | ~10K | 0.70× | |
| 50 | New Jersey | ~5K | 0.68× |
The strongest cross-interests of the Act of Valor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katee Sackhoff | Movies & TV | 679.53× | ||
| 02 | Schindler's List | Movies & TV | 163.32× | ||
| 03 | Inglourious Basterds | Movies & TV | 153.33× | ||
| 04 | Miami Vice | Movies & TV | 141.91× | ||
| 05 | Full Metal Jacket | Movies & TV | 104.04× | ||
| 06 | Zero Dark Thirty | Movies & TV | 98.68× | ||
| 07 | Women's boxing | Sports | 76.12× | ||
| 08 | Saving Private Ryan | Movies & TV | 58.41× | ||
| 09 | Sin City (film) | Movies & TV | 51.14× | ||
| 10 | The Police | Music & Radio | 46.34× | ||
| 11 | Blade Runner | Movies & TV | 35.61× | ||
| 12 | Cloverfield | Movies & TV | 27.79× | ||
| 13 | John Cleese | Movies & TV | 27.50× | ||
| 14 | Ming-Na Wen | Movies & TV | 20.00× | ||
| 15 | Indiana Jones (franchise) | Movies & TV | 20.00× | ||
| 16 | Top Gun | Movies & TV | 18.55× | ||
| 17 | Fire station | Home & Garden | 13.09× | ||
| 18 | Tom Hardy | Movies & TV | 9.93× | ||
| 19 | Mark Wahlberg | Movies & TV | 9.08× | ||
| 20 | Planet Fitness | Sports | 3.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.91× | |
| Spirituality | BALANCE | 1.70× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Price Sensitivity | PREMIUM | 0.66× |
Act of Valor has an estimated audience of 290,299 people in United States, concentrated in California and Texas.
24.0% of Act of Valor fans are female, 76.0% are male, with an average age of 40.9 years.
Act of Valor fans show strongest brand affinity for Katee Sackhoff (679.53×), Inglourious Basterds (153.33×), and Schindler's List (163.32×) over the country average.
Act of Valor fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Act of Valor itself, the audience over-indexes on Inglourious Basterds (153.33×), Schindler's List (163.32×), Miami Vice (141.91×), and Full Metal Jacket (104.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Act of Valor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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