Rascasse Audience Intelligence

Identity Thief Audience in United States

A data profile of the people who buy, follow and care about Identity Thief in United States — modelled from more than twelve digital signal sources. Identity Thief has an estimated audience of 445,201 people in United States.

#3445among Movie / TV Show / Series in United States#7249in Movies & TV

The average Identity Thief fan in United States is 48.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tropic Thunder, Magic Mike, WebEx, with strongest over-indexing on Tropic Thunder (104.07× the country average).

Demographically, the Identity Thief audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Identity Thief fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Tropic Thunder.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Identity Thief profile in United States.

Audience size
445K
in United States
Gender
45.3%♀
54.7% male
Age
48.9
average years
Country rank
#39155
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Identity Thief viewers

45.3% are female, 54.7% are male, average age 48.9.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Identity Thief audience in United States
MetricValue
Female45.3%
Male54.7%
Average age48.9
Estimated audience size445,201
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Identity Thief audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4926%
50+45%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Identity Thief audience comes from United States.

Worldwide audience distribution share by country for Identity Thief
CountryShare
United States54.6%
United Kingdom9.4%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Identity Thief audience in United States is strongest.

Fig. 05

Top regions by affinity

Identity Thief fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.27×
02Alabama~10K1.26×
03Arkansas~7K1.23×
04New Mexico~4K1.19×
05Mississippi~7K1.18×
06Georgia~20K1.16×
07Idaho~4K1.16×
08South Carolina~10K1.15×
09Oklahoma~9K1.15×
10Kentucky~10K1.14×
11Iowa~6K1.14×
12Kansas~6K1.13×
13Missouri~10K1.12×
14North Dakota~2K1.11×
15Indiana~10K1.10×
16West Virginia~4K1.10×
17Montana~2K1.10×
18Texas~70K1.09×
19North Carolina~20K1.08×
20South Dakota~2K1.08×
21Nebraska~4K1.07×
22Ohio~20K1.06×
23Arizona~10K1.05×
24Michigan~20K1.03×
25Tennessee~10K1.01×
26Wisconsin~10K1.01×
27Colorado~10K1.00×
28Utah~6K0.99×
29Florida~50K0.98×
30Nevada~7K0.98×
31Maine~2K0.97×
32Alaska~1K0.96×
33Illinois~20K0.94×
34Washington~10K0.94×
35Oregon~7K0.94×
36New Hampshire~3K0.94×
37Vermont~1K0.93×
38Pennsylvania~20K0.92×
39Minnesota~9K0.92×
40California~70K0.90×
41Virginia~10K0.89×
42Delaware~2K0.89×
43Maryland~10K0.85×
44Rhode Island~2K0.85×
45Connecticut~6K0.84×
46New York~30K0.81×
47New Jersey~10K0.78×
48Massachusetts~10K0.77×
49Washington, District of Columbia~2K0.75×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Identity Thief, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Identity Thief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Identity Thief audience
#·InterestCategoryAffinity×
01Tropic ThunderMovies & TV104.07×
02Magic MikeMovies & TV86.97×
03WebExTechnology & Electronics62.51×
0430 RockMovies & TV41.86×
05WarGamesMovies & TV32.74×
06Silver Linings PlaybookMovies & TV23.36×
07LifeLockTechnology & Electronics22.01×
08Thandie NewtonMovies & TV20.00×
09BoJack HorsemanMovies & TV20.00×
10WaterworldMovies & TV20.00×
11Little Miss SunshineMovies & TV19.24×
12Kim CattrallMovies & TV16.19×
13Borussia DortmundSports15.78×
14Jason SegelMovies & TV14.22×
15Winona RyderMovies & TV12.50×
16Guillermo del ToroMovies & TV11.36×
17Private schoolKids & Family11.31×
18Sex and the CityMovies & TV5.98×
19Google DriveTechnology & Electronics5.57×
20RedditInternet & Social Media5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Identity Thief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Identity Thief audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.71×
Need for SecurityCONSERVATISM1.91×
IndulgenceJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Identity Thief audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.89×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Identity Thief have in United States?

Identity Thief has an estimated audience of 445,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Identity Thief viewers?

45.3% of Identity Thief fans are female, 54.7% are male, with an average age of 48.9 years.

03

Which brands do Identity Thief fans like most?

Identity Thief fans show strongest brand affinity for Tropic Thunder (104.07×), Magic Mike (86.97×), and WebEx (62.51×) over the country average.

04

Where do Identity Thief fans live in United States?

Identity Thief fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Identity Thief fans also like?

Beyond Identity Thief itself, the audience over-indexes on Magic Mike (86.97×), WebEx (62.51×), 30 Rock (41.86×), and Google Drive (5.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Identity Thief audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Identity Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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