Identity Thief Audience in United States

Identity Thief logo

Identity Thief has an estimated audience of 692,204 people in United States. 45.3% are female, 54.7% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Paisley, Whataburger, Figure painting (hobby), Mothercare, Elsword.

The average Identity Thief fan in United States is 48.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paisley, Whataburger, Figure painting (hobby), with strongest over-indexing on Paisley (33.75× the country average). Demographically, the Identity Thief audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Identity Thief fans

Demographic split for Identity Thief audience in United States
MetricValue
Female45.3%
Male54.7%
Average age48.9
Estimated audience size692,204

Audience persona

The typical Identity Thief fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Paisley.

Top regions in United States

Top regions ranked by reach for Identity Thief in United States
RegionReachAffinity
California69,3000.91×
Texas64,5341.08×
Florida42,7320.91×
New York28,9950.75×
Ohio23,5191.1×
Illinois21,1420.92×
Georgia20,9850.98×
North Carolina20,8591×
Pennsylvania20,4980.88×
Michigan19,6471.09×
Arizona15,3531.09×
Tennessee14,4931.04×
Indiana14,2611.13×
Virginia13,6630.81×
Washington13,1910.95×
Missouri13,0201.17×
New Jersey12,3530.7×
Colorado11,4461.05×
Wisconsin11,0351.06×
Massachusetts11,0180.81×
South Carolina10,8051.04×
Kentucky10,3821.2×
Alabama10,2931.06×
Minnesota9,5830.97×
Oklahoma9,4001.22×
Maryland9,2340.78×
Louisiana8,4800.95×
Oregon7,8490.99×
Arkansas7,1201.25×
Utah6,6581.07×
Iowa6,6001.16×
Kansas6,3441.16×
Nevada6,3130.94×
Connecticut5,9940.86×
Mississippi5,9031.04×
Idaho4,3801.26×
New Mexico4,3571.26×
Nebraska3,8131.1×
West Virginia3,6161.12×
New Hampshire2,6580.97×
Maine2,4550.99×
Montana2,2781.19×
Hawaii1,9970.67×
Rhode Island1,8350.83×
South Dakota1,7351.08×
North Dakota1,5881.12×
Delaware1,4700.77×
Alaska1,3760.93×
Washington, District of Columbia1,2180.59×
Wyoming1,1361.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Identity Thief audience
BrandAffinityCategory
Paisley33.75×Fashion & Accessoires
Whataburger2.29×Food & Beverages
Figure painting (hobby)6.77×Arts & Culture
Mothercare3.92×Kids & Family
Elsword17.48×Games
Dental hygienist5.85×Health
Horeca11.91×Travel & Leisure
Home staging3.98×Home & Garden
Hauptschule10.44×Kids & Family
Kazuo Ishiguro13.33×Literature
Kampala14.38×Travel & Leisure
Litter box1.51×Pets & Animals
Elizabethtown College13.78×Business & Career
Pai gow15.32×Games
Picnic4.8×Kids & Family
Kidney Disease Awareness12.38×Health
Google Photos1.64×Technology & Electronics
Enrique Hernández (baseball)9.4×Sports
Glossier3.43×Beauty & Wellness
Hooked on Phonics6.35×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Identity Thief audience
TraitClusterScore
PatriotismCONSERVATISM2.4
LGBTQ+ IdentityOPEN1.8
Social Media UsageJOY1.61
Need for SecurityCONSERVATISM1.48
Urban LifestyleOPEN1.44
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Identity Thief
CountryShare
United States51.8%
United Kingdom18.7%
Australia10.8%

See Identity Thief audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Identity Thief have in United States?

Identity Thief has an estimated audience of 692,204 people in United States, concentrated in California and Texas.

What is the gender split and age of Identity Thief fans?

45.3% of Identity Thief fans are female, 54.7% are male, with an average age of 48.9 years.

Which brands do Identity Thief fans like most?

Identity Thief fans show strongest brand affinity for Paisley (33.75×), Whataburger (2.29×), and Figure painting (hobby) (6.77×) over the country average.

Where do Identity Thief fans live in United States?

Identity Thief fans in United States are most concentrated in California (reach 69,300), Texas (reach 64,534), and Florida (reach 42,732). These three regions account for the largest share of the active audience.

What other brands do Identity Thief fans also like?

Beyond Identity Thief itself, the audience over-indexes on Whataburger (2.29×), Figure painting (hobby) (6.77×), Mothercare (3.92×), and Elsword (17.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Identity Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.