Fire safety Audience in United States
Fire safety has an estimated audience of 2,132,588 people in United States. 48.0% are female, 52.0% are male, average age 47.0. Top regions: California, Texas, New York.
The average Fire safety fan in United States is 47.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Fire safety audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Home & Garden · Type: Topic
Demographics of Fire safety fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 47.0 |
| Estimated audience size | 2,132,588 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 235,508 | 1× |
| Texas | 173,802 | 0.95× |
| New York | 122,254 | 1.03× |
| Florida | 105,433 | 0.73× |
| Ohio | 86,554 | 1.32× |
| Pennsylvania | 86,399 | 1.2× |
| Illinois | 70,942 | 1× |
| North Carolina | 69,887 | 1.09× |
| Georgia | 69,531 | 1.06× |
| Washington | 69,092 | 1.62× |
| Michigan | 59,165 | 1.06× |
| Virginia | 54,666 | 1.05× |
| South Carolina | 52,601 | 1.64× |
| New Jersey | 49,179 | 0.91× |
| Tennessee | 44,111 | 1.03× |
| Wisconsin | 42,380 | 1.32× |
| Indiana | 39,353 | 1.01× |
| Missouri | 37,004 | 1.08× |
| Minnesota | 35,897 | 1.17× |
| Arizona | 35,560 | 0.82× |
| Massachusetts | 34,972 | 0.83× |
| Maryland | 30,847 | 0.84× |
| Colorado | 29,258 | 0.87× |
| Alabama | 28,799 | 0.97× |
| Louisiana | 28,671 | 1.04× |
| Oregon | 25,035 | 1.02× |
| Kentucky | 23,597 | 0.88× |
| Oklahoma | 23,455 | 0.99× |
| Iowa | 21,172 | 1.21× |
| Connecticut | 19,850 | 0.93× |
| Kansas | 18,871 | 1.12× |
| Mississippi | 16,798 | 0.96× |
| Arkansas | 14,390 | 0.82× |
| Utah | 13,901 | 0.73× |
| Nevada | 12,878 | 0.62× |
| West Virginia | 12,506 | 1.26× |
| Nebraska | 11,589 | 1.08× |
| New Mexico | 10,733 | 1× |
| Maine | 9,452 | 1.24× |
| Idaho | 8,919 | 0.83× |
| New Hampshire | 7,346 | 0.87× |
| Hawaii | 6,335 | 0.69× |
| Montana | 5,493 | 0.93× |
| North Dakota | 5,383 | 1.23× |
| Rhode Island | 5,221 | 0.77× |
| Delaware | 4,764 | 0.81× |
| South Dakota | 4,465 | 0.91× |
| Washington, District of Columbia | 4,268 | 0.67× |
| Vermont | 4,070 | 1.09× |
| Alaska | 3,460 | 0.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Need for Security | CONSERVATISM | 1.8 |
| Quality Awareness | PREMIUM | 1.54 |
| Career Orientation | POWER | 1.51 |
| DIY Mentality | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| China | 6.6% |
| United Kingdom | 6.2% |
See Fire safety audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fire safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.