Rascasse Audience Intelligence

Emergency medical services Audience in Germany

A data profile of the people who buy, follow and care about Emergency medical services in Germany — modelled from more than twelve digital signal sources. Emergency medical services has an estimated audience of 1,465,765 people in Germany.

#110among Touchpoint in Germany#124in Health

The average Emergency medical services fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fire protection, Tagesschau, Chicago Fire (TV series), with strongest over-indexing on Fire protection (10.11× the country average).

Demographically, the Emergency medical services audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emergency medical services fan in Germany is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Fire protection.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emergency medical services profile in Germany.

Audience size
1.5M
in Germany
Gender
47.1%♀
52.9% male
Age
35.8
average years
Country rank
#4557
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emergency medical services fans

47.1% are female, 52.9% are male, average age 35.8.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Emergency medical services audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age35.8
Estimated audience size1,465,765
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Emergency medical services audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Emergency medical services audience comes from Germany.

Worldwide audience distribution share by country for Emergency medical services
CountryShare
United States35.0%
Thailand9.7%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emergency medical services audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emergency medical services fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.59×
02Brandenburg~70K1.53×
03Sachsen-Anhalt~50K1.28×
04Schleswig-Holstein~60K1.23×
05Sachsen~80K1.09×
06Thüringen~40K1.09×
07Nordrhein-Westfalen~300K1.02×
08Niedersachsen~100K0.95×
09Hessen~100K0.86×
10Hamburg~30K0.85×
11Berlin~60K0.84×
12Rheinland-Pfalz~60K0.82×
13Bayern~200K0.79×
14Baden-Württemberg~200K0.78×
15Bremen~9K0.75×
16Saarland~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Emergency medical services, Germany
0.72×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emergency medical services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emergency medical services audience
#·InterestCategoryAffinity×
01Francis Ford CoppolaMovies & TV13.04×
02Fire protectionHome & Garden10.11×
03Chicago Fire (TV series)Movies & TV9.75×
04Public securityPolitics & Society7.72×
05Jake GyllenhaalMovies & TV5.57×
06NeurologyBusiness & Career5.22×
07Volunteer fire departmentHealth3.39×
08ADACCars & Mobility2.64×
09TagesschauMovies & TV2.46×
10Job interviewBusiness & Career2.31×
11Aral AGCars & Mobility2.19×
12FocusNews2.18×
13HugendubelShopping1.93×
14TransfermarktSports1.88×
15Breaking newsMovies & TV1.82×
16TattoosFashion & Accessoires1.75×
17Lieferando.deFood & Beverages1.68×
18Netto Marken-DiscountShopping1.67×
19Helene FischerMusic & Radio1.59×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emergency medical services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emergency medical services audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Need for SecurityCONSERVATISM1.72×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emergency medical services audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emergency medical services have in Germany?

Emergency medical services has an estimated audience of 1,465,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emergency medical services fans?

47.1% of Emergency medical services fans are female, 52.9% are male, with an average age of 35.8 years.

03

Which brands do Emergency medical services fans like most?

Emergency medical services fans show strongest brand affinity for Fire protection (10.11×), Tagesschau (2.46×), and Chicago Fire (TV series) (9.75×) over the country average.

04

Where do Emergency medical services fans live in Germany?

Emergency medical services fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Emergency medical services fans also like?

Beyond Emergency medical services itself, the audience over-indexes on Tagesschau (2.46×), Chicago Fire (TV series) (9.75×), ADAC (2.64×), and Netto Marken-Discount (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Emergency medical services audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emergency medical services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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