Rascasse Audience Intelligence

Emergency medical services Audience in United States

A data profile of the people who buy, follow and care about Emergency medical services in United States — modelled from more than twelve digital signal sources. Emergency medical services has an estimated audience of 8,183,901 people in United States.

The average Emergency medical services fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Gerard Butler, Helena Bonham Carter, with strongest over-indexing on FlightAware (9.81× the country average).

Demographically, the Emergency medical services audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emergency medical services fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emergency medical services profile in United States.

Audience size
8.2M
in United States
Gender
57.9%
42.1% male
Age
39.7
average years
Country rank
#4342
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emergency medical services fans

57.9% are female, 42.1% are male, average age 39.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Emergency medical services audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.7
Estimated audience size8,183,901
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Emergency medical services audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Emergency medical services audience comes from United States.

Worldwide audience distribution share by country for Emergency medical services
CountryShare
United States35.0%
Thailand9.7%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emergency medical services audience in United States is strongest.

Fig. 05

Top regions by affinity

Emergency medical services fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K2.65×
02New Mexico~70K1.67×
03Hawaii~50K1.45×
04Alabama~200K1.41×
05Texas~800K1.20×
06Arizona~200K1.15×
07Maryland~200K1.11×
08Idaho~50K1.11×
09Vermont~20K1.09×
10North Carolina~300K1.07×
11Alaska~20K1.06×
12West Virginia~40K1.05×
13Montana~20K1.04×
14New Jersey~200K1.01×
15Virginia~200K1.01×
16Kansas~70K1.01×
17South Dakota~20K1.01×
18Mississippi~70K1.00×
19North Dakota~20K1.00×
20Delaware~20K0.99×
21California~900K0.97×
22Louisiana~100K0.97×
23Arkansas~70K0.97×
24South Carolina~100K0.95×
25Oregon~90K0.95×
26Maine~30K0.93×
27Washington, District of Columbia~20K0.93×
28Tennessee~200K0.92×
29New Hampshire~30K0.92×
30Rhode Island~20K0.92×
31Kentucky~90K0.91×
32Nevada~70K0.91×
33Florida~500K0.90×
34Georgia~200K0.90×
35Colorado~100K0.90×
36Wisconsin~100K0.90×
37Connecticut~70K0.90×
38Nebraska~40K0.88×
39New York~400K0.87×
40Pennsylvania~200K0.86×
41Missouri~100K0.86×
42Iowa~60K0.86×
43Washington~100K0.85×
44Indiana~100K0.85×
45Minnesota~100K0.85×
46Utah~60K0.83×
47Illinois~200K0.80×
48Ohio~200K0.78×
49Michigan~200K0.76×
50Massachusetts~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Emergency medical services, United States
0.76×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emergency medical services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emergency medical services audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure9.81×
02Helena Bonham CarterMovies & TV9.81×
03Alyssa MilanoMovies & TV9.81×
04Air IndiaTravel & Leisure9.81×
05Bram Stoker's DraculaMovies & TV9.81×
06Gerard ButlerMovies & TV9.19×
07Sheryl CrowMusic & Radio8.93×
08Stitch!Movies & TV5.79×
09Public securityPolitics & Society5.59×
10Jennifer Love HewittMovies & TV5.43×
11Chuck NorrisMovies & TV3.47×
12BrewingFood & Beverages2.39×
13Real propertyHome & Garden2.23×
14Rail transportTravel & Leisure2.23×
15High schoolBusiness & Career2.09×
16Hardware storeHome & Garden1.96×
17Ace HardwareHome & Garden1.81×
18NBA FinalsSports1.73×
19GeneticsKids & Family1.65×
20Fox News ChannelMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emergency medical services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Emergency medical services audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.24×
Need for SecurityCONSERVATISM1.50×
Career OrientationPOWER1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Emergency medical services audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Emergency medical services have in United States?

Emergency medical services has an estimated audience of 8,183,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emergency medical services fans?

57.9% of Emergency medical services fans are female, 42.1% are male, with an average age of 39.7 years.

03

Which brands do Emergency medical services fans like most?

Emergency medical services fans show strongest brand affinity for FlightAware (9.81×), Gerard Butler (9.19×), and Helena Bonham Carter (9.81×) over the country average.

04

Where do Emergency medical services fans live in United States?

Emergency medical services fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Emergency medical services fans also like?

Beyond Emergency medical services itself, the audience over-indexes on Gerard Butler (9.19×), Helena Bonham Carter (9.81×), Chuck Norris (3.47×), and Alyssa Milano (9.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emergency medical services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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