Rascasse Audience Intelligence

Emergency service Audience in United States

A data profile of the people who buy, follow and care about Emergency service in United States — modelled from more than twelve digital signal sources. Emergency service has an estimated audience of 5,979,895 people in United States.

#3362among Topic in United States#238in Health

The average Emergency service fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FlightAware, Public security, Exxon, with strongest over-indexing on FlightAware (13.25× the country average).

Demographically, the Emergency service audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emergency service fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emergency service profile in United States.

Audience size
6M
in United States
Gender
53.1%♀
46.9% male
Age
41.2
average years
Country rank
#5724
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emergency service fans

53.1% are female, 46.9% are male, average age 41.2.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Emergency service audience in United States
MetricValue
Female53.1%
Male46.9%
Average age41.2
Estimated audience size5,979,895
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Emergency service audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Emergency service audience comes from United States.

Worldwide audience distribution share by country for Emergency service
CountryShare
United States40.3%
United Kingdom13.4%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emergency service audience in United States is strongest.

Fig. 05

Top regions by affinity

Emergency service fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.58×
02Wisconsin~100K1.50×
03Kansas~70K1.44×
04Texas~700K1.33×
05Virginia~200K1.33×
06Louisiana~100K1.27×
07Nevada~70K1.26×
08New Hampshire~30K1.26×
09South Carolina~100K1.21×
10Florida~500K1.20×
11Colorado~100K1.20×
12Tennessee~100K1.18×
13Idaho~30K1.14×
14North Dakota~10K1.12×
15Utah~60K1.08×
16Georgia~200K1.07×
17Alaska~10K1.05×
18New York~300K1.04×
19West Virginia~30K1.03×
20Oregon~70K1.02×
21Missouri~100K1.01×
22Mississippi~50K1.00×
23Delaware~20K0.99×
24Kentucky~70K0.98×
25Oklahoma~70K0.98×
26Nebraska~30K0.98×
27California~600K0.96×
28Alabama~80K0.96×
29Montana~20K0.95×
30Maryland~100K0.94×
31Arkansas~50K0.94×
32Vermont~10K0.94×
33New Mexico~30K0.93×
34Washington, District of Columbia~20K0.93×
35South Dakota~10K0.93×
36Iowa~40K0.91×
37Pennsylvania~200K0.90×
38Michigan~100K0.89×
39Hawaii~20K0.89×
40Rhode Island~20K0.89×
41Arizona~100K0.88×
42Maine~20K0.88×
43New Jersey~100K0.85×
44Massachusetts~100K0.85×
45Indiana~90K0.85×
46Connecticut~50K0.85×
47Minnesota~70K0.81×
48Washington~100K0.80×
49Illinois~200K0.78×
50Ohio~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Emergency service, United States
0.75×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emergency service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emergency service audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure13.25×
02China AirlinesTravel & Leisure13.25×
03Public securityPolitics & Society8.57×
04Volunteer fire departmentHealth6.71×
05Alyssa MilanoMovies & TV6.46×
06CardiologyHealth5.51×
07Gerard ButlerMovies & TV5.22×
08ExxonCars & Mobility5.20×
09Duke EnergyHome & Garden3.95×
10Weather forecastingHome & Garden3.41×
11Drudge ReportSports2.94×
12Rail transportTravel & Leisure2.82×
13Hardware storeHome & Garden2.62×
14Real propertyHome & Garden2.27×
15Discount TireShopping2.25×
16Chuck NorrisMovies & TV2.23×
17United Parcel ServiceBusiness & Career1.91×
18Nonprofit organizationPolitics & Society1.68×
19Pizza HutFood & Beverages1.66×
20SubwayFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emergency service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emergency service audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.41×
Need for SecurityCONSERVATISM1.60×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emergency service audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emergency service have in United States?

Emergency service has an estimated audience of 5,979,895 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Emergency service fans?

53.1% of Emergency service fans are female, 46.9% are male, with an average age of 41.2 years.

03

Which brands do Emergency service fans like most?

Emergency service fans show strongest brand affinity for FlightAware (13.25×), Public security (8.57×), and Exxon (5.2×) over the country average.

04

Where do Emergency service fans live in United States?

Emergency service fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Emergency service fans also like?

Beyond Emergency service itself, the audience over-indexes on Public security (8.57×), Exxon (5.2×), Volunteer fire department (6.71×), and Hardware store (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Emergency service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emergency service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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