Fire chief Audience in United States

Fire chief has an estimated audience of 670,606 people in United States. 34.5% are female, 65.5% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Volunteer fire department, CarGurus, AutoZone, Capital One, Google Maps.

The average Fire chief fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volunteer fire department, CarGurus, AutoZone, with strongest over-indexing on Volunteer fire department (22.39× the country average). Demographically, the Fire chief audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Fire chief fans

Demographic split for Fire chief audience in United States
MetricValue
Female34.5%
Male65.5%
Average age39.8
Estimated audience size670,606

Audience persona

The typical Fire chief fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Volunteer fire department.

Top regions in United States

Top regions ranked by reach for Fire chief in United States
RegionReachAffinity
California98,9481.34×
Texas44,2480.77×
Florida36,4750.8×
New York33,6790.9×
North Carolina22,5681.12×
Ohio22,2091.08×
Pennsylvania21,5290.95×
Illinois20,6080.92×
Georgia19,2630.93×
Michigan15,6030.89×
Tennessee14,1451.05×
Washington14,1381.05×
Virginia13,6810.84×
Indiana13,0351.06×
New Jersey12,3720.73×
Wisconsin12,1521.2×
Missouri11,9971.11×
Massachusetts11,9720.91×
Maryland11,6161.01×
Colorado10,3460.98×
Kentucky9,8501.17×
South Carolina9,0920.9×
Connecticut8,7291.3×
Maine8,1823.41×
Minnesota8,0840.84×
Louisiana7,8920.91×
Alabama7,6580.82×
Arizona7,3780.54×
Oregon7,0190.91×
Oklahoma6,8910.93×
Arkansas6,2911.14×
Iowa5,5371×
Mississippi5,4770.99×
Nevada5,1760.8×
Kansas4,9680.94×
Utah4,7120.78×
West Virginia3,7421.2×
New Mexico3,1910.95×
Idaho3,0950.92×
Nebraska2,7670.82×
New Hampshire2,6981.02×
Rhode Island2,2951.08×
Hawaii2,0630.72×
Montana1,9671.06×
Washington, District of Columbia1,4040.7×
Wyoming1,3871.4×
Vermont1,2811.09×
South Dakota1,2050.78×
North Dakota1,1730.85×
Alaska1,1670.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire chief audience
BrandAffinityCategory
Volunteer fire department22.39×Health
CarGurus5.26×Cars & Mobility
AutoZone3.17×Cars & Mobility
Capital One2.81×Business & Career
Google Maps2.73×Internet & Social Media
United States Postal Service2.57×Business & Career
Orange Julius18.55×Food & Beverages
Lawn mower4.03×Home & Garden
Advance Auto Parts3.35×Cars & Mobility
O'Reilly Auto Parts3.29×Cars & Mobility
Public security5.38×Politics & Society
Staples (Canada)2.7×Business & Career
MSN2×News
Workwear5.16×Fashion & Accessoires
Indeed.com2×Business & Career
Menards2.39×Home & Garden
Tractor Supply Company2.98×Shopping
Enterprise Rent-A-Car2.69×Cars & Mobility
Harbor Freight Tools4.04×Home & Garden
Camping1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire chief audience
TraitClusterScore
PatriotismCONSERVATISM5.62
Risk AppetiteTHRILL1.6
Need for SecurityCONSERVATISM1.59
Community OrientationOPEN1.48
DIY MentalityTHRILL1.33
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Fire chief
CountryShare
United States72.6%
Australia9.3%
Germany4.0%

See Fire chief audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Fire chief have in United States?

Fire chief has an estimated audience of 670,606 people in United States, concentrated in California and Texas.

What is the gender split and age of Fire chief fans?

34.5% of Fire chief fans are female, 65.5% are male, with an average age of 39.8 years.

Which brands do Fire chief fans like most?

Fire chief fans show strongest brand affinity for Volunteer fire department (22.39×), CarGurus (5.26×), and AutoZone (3.17×) over the country average.

Where do Fire chief fans live in United States?

Fire chief fans in United States are most concentrated in California (reach 98,948), Texas (reach 44,248), and Florida (reach 36,475). These three regions account for the largest share of the active audience.

What other brands do Fire chief fans also like?

Beyond Fire chief itself, the audience over-indexes on CarGurus (5.26×), AutoZone (3.17×), Capital One (2.81×), and Google Maps (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire chief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.