Rascasse Audience Intelligence

Fire chief Audience in United States

A data profile of the people who buy, follow and care about Fire chief in United States — modelled from more than twelve digital signal sources. Fire chief has an estimated audience of 670,606 people in United States.

#10206among Topic in United States#1933in Business & Career

The average Fire chief fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volunteer fire department, FedEx, Weather forecasting, with strongest over-indexing on Volunteer fire department (18.55× the country average).

Demographically, the Fire chief audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fire chief fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Volunteer fire department.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire chief profile in United States.

Audience size
671K
in United States
Gender
34.5%♀
65.5% male
Age
39.8
average years
Country rank
#30673
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire chief fans

34.5% are female, 65.5% are male, average age 39.8.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Fire chief audience in United States
MetricValue
Female34.5%
Male65.5%
Average age39.8
Estimated audience size670,606
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Fire chief audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Fire chief audience comes from United States.

Worldwide audience distribution share by country for Fire chief
CountryShare
United States72.5%
Australia9.3%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire chief audience in United States is strongest.

Fig. 05

Top regions by affinity

Fire chief fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K2.58×
02Connecticut~10K1.44×
03Wisconsin~10K1.16×
04Kentucky~9K1.13×
05West Virginia~3K1.11×
06Ohio~20K1.10×
07North Carolina~20K1.10×
08California~80K1.08×
09Missouri~10K1.08×
10Arkansas~6K1.06×
11Maryland~10K1.05×
12Iowa~6K1.04×
13Rhode Island~2K1.04×
14Vermont~1K1.04×
15Tennessee~10K1.03×
16Louisiana~9K1.03×
17New Hampshire~3K1.02×
18Idaho~3K1.01×
19Montana~2K1.01×
20Alaska~1K1.01×
21Alabama~9K1.00×
22Mississippi~6K1.00×
23Indiana~10K0.99×
24North Dakota~1K0.99×
25South Carolina~10K0.98×
26New Mexico~3K0.97×
27South Dakota~1K0.97×
28Washington~10K0.95×
29Delaware~2K0.94×
30Pennsylvania~20K0.93×
31Oklahoma~7K0.93×
32Kansas~5K0.93×
33Illinois~20K0.92×
34Nebraska~3K0.92×
35Michigan~20K0.91×
36Massachusetts~10K0.91×
37Georgia~20K0.89×
38Colorado~9K0.89×
39Hawaii~3K0.89×
40Oregon~7K0.88×
41New York~30K0.87×
42Washington, District of Columbia~2K0.87×
43Minnesota~8K0.85×
44Utah~5K0.84×
45Virginia~10K0.83×
46Nevada~5K0.83×
47Florida~40K0.80×
48New Jersey~10K0.76×
49Texas~40K0.75×
50Arizona~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Fire chief, United States
0.74×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire chief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire chief audience
#·InterestCategoryAffinity×
01Volunteer fire departmentHealth18.55×
02Public securityPolitics & Society9.93×
03Weather forecastingHome & Garden7.48×
04FedExBusiness & Career7.11×
05BuickCars & Mobility6.43×
06WorkwearFashion & Accessoires6.22×
07Sustainable energyHome & Garden5.59×
08Renewable energyBusiness & Career5.42×
09Solar energyHome & Garden4.78×
10Home automationTechnology & Electronics4.26×
11Lawn mowerHome & Garden4.24×
12First class travelTravel & Leisure4.06×
13Mortgage loansBusiness & Career3.68×
14NASCARSports3.68×
15Vehicle insuranceCars & Mobility3.13×
16Hardware storeHome & Garden2.82×
17AutoZoneCars & Mobility2.50×
18SubwayFood & Beverages2.36×
19McDonald'sFood & Beverages2.26×
20BarbecueFood & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire chief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire chief audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.55×
Convenience OrientationPREMIUM2.21×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire chief audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire chief have in United States?

Fire chief has an estimated audience of 670,606 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fire chief fans?

34.5% of Fire chief fans are female, 65.5% are male, with an average age of 39.8 years.

03

Which brands do Fire chief fans like most?

Fire chief fans show strongest brand affinity for Volunteer fire department (18.55×), FedEx (7.11×), and Weather forecasting (7.48×) over the country average.

04

Where do Fire chief fans live in United States?

Fire chief fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fire chief fans also like?

Beyond Fire chief itself, the audience over-indexes on FedEx (7.11×), Weather forecasting (7.48×), Public security (9.93×), and Mortgage loans (3.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Fire chief audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire chief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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