Rascasse Audience Intelligence

Firefighter Audience in United States

A data profile of the people who buy, follow and care about Firefighter in United States — modelled from more than twelve digital signal sources. Firefighter has an estimated audience of 17,778,818 people in United States.

#1312among Topic in United States#107in Politics & Society

The average Firefighter fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Real property, Brewing, with strongest over-indexing on Chuck Norris (3.8× the country average).

Demographically, the Firefighter audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firefighter fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefighter profile in United States.

Audience size
17.8M
in United States
Gender
51.0%♀
49.0% male
Age
40.5
average years
Country rank
#1910
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefighter fans

51.0% are female, 49.0% are male, average age 40.5.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Firefighter audience in United States
MetricValue
Female51.0%
Male49.0%
Average age40.5
Estimated audience size17,778,818
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Firefighter audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Firefighter audience comes from United States.

Worldwide audience distribution share by country for Firefighter
CountryShare
United States44.2%
Germany4.0%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefighter audience in United States is strongest.

Fig. 05

Top regions by affinity

Firefighter fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.65×
02Nevada~200K1.27×
03Texas~2M1.24×
04Arizona~400K1.21×
05New Mexico~100K1.16×
06Georgia~600K1.15×
07Idaho~100K1.15×
08Utah~200K1.10×
09Nebraska~100K1.09×
10Washington~400K1.08×
11Mississippi~200K1.08×
12Florida~1.5M1.07×
13Hawaii~80K1.07×
14North Carolina~600K1.05×
15Indiana~300K1.05×
16Oklahoma~200K1.05×
17Virginia~500K1.04×
18Kansas~100K1.04×
19Kentucky~200K1.03×
20Oregon~200K1.02×
21Maryland~300K1.01×
22Colorado~300K1.00×
23Arkansas~100K1.00×
24Alaska~40K1.00×
25New Jersey~400K0.98×
26Connecticut~200K0.98×
27Illinois~600K0.97×
28South Carolina~300K0.97×
29Alabama~200K0.97×
30Louisiana~200K0.96×
31West Virginia~80K0.96×
32South Dakota~40K0.96×
33North Dakota~40K0.96×
34Massachusetts~300K0.95×
35Minnesota~200K0.95×
36New York~900K0.94×
37Ohio~500K0.94×
38Rhode Island~50K0.94×
39Iowa~100K0.93×
40Wyoming~20K0.92×
41Pennsylvania~500K0.91×
42Michigan~400K0.91×
43Wisconsin~200K0.91×
44Missouri~300K0.90×
45Montana~40K0.90×
46Tennessee~300K0.89×
47Washington, District of Columbia~50K0.86×
48Delaware~40K0.83×
49New Hampshire~60K0.81×
50Maine~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Firefighter, United States
0.80×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefighter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefighter audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV3.93×
02Chuck NorrisMovies & TV3.80×
03Public securityPolitics & Society3.21×
04Drudge ReportSports2.44×
05Robert RedfordMovies & TV2.25×
06Bourbon whiskeyFood & Beverages2.24×
07Real propertyHome & Garden2.23×
08BrewingFood & Beverages2.17×
09New York PostNews1.89×
10Discount TireShopping1.74×
11NBA FinalsSports1.73×
12College basketballSports1.73×
13Hardware storeHome & Garden1.71×
14Fox News ChannelMovies & TV1.67×
15High schoolBusiness & Career1.62×
16Air conditioningTechnology & Electronics1.58×
17GeneticsKids & Family1.57×
18TicketmasterTravel & Leisure1.57×
19MenardsHome & Garden1.53×
20BeetlejuiceMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefighter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefighter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Need for SecurityCONSERVATISM1.41×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefighter audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firefighter have in United States?

Firefighter has an estimated audience of 17,778,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Firefighter fans?

51.0% of Firefighter fans are female, 49.0% are male, with an average age of 40.5 years.

03

Which brands do Firefighter fans like most?

Firefighter fans show strongest brand affinity for Chuck Norris (3.8×), Real property (2.23×), and Brewing (2.17×) over the country average.

04

Where do Firefighter fans live in United States?

Firefighter fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Firefighter fans also like?

Beyond Firefighter itself, the audience over-indexes on Real property (2.23×), Brewing (2.17×), Fox News Channel (1.67×), and NBA Finals (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Firefighter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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