Firefighter Audience in United States

Firefighter logo

Firefighter has an estimated audience of 17,778,818 people in United States. 51.0% are female, 49.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Alaska, Unique Gifts, Birthday Gifts.

The average Firefighter fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Alaska, with strongest over-indexing on Israel (3.47× the country average). Demographically, the Firefighter audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Firefighter fans

Demographic split for Firefighter audience in United States
MetricValue
Female51.0%
Male49.0%
Average age40.5
Estimated audience size17,778,818

Audience persona

The typical Firefighter fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Firefighter in United States
RegionReachAffinity
California3,591,6091.84×
Texas1,915,0481.25×
Florida1,470,1951.22×
New York1,074,2841.08×
Georgia646,2701.18×
Illinois592,1951×
North Carolina566,5691.06×
Ohio540,0860.99×
Pennsylvania529,9760.89×
New Jersey468,6591.04×
Virginia468,4911.08×
Michigan451,3860.97×
Arizona411,2441.13×
Washington396,1841.11×
Massachusetts356,4471.02×
Indiana332,9471.03×
Tennessee330,6840.93×
Maryland323,5551.06×
Colorado286,8611.02×
Missouri263,0160.92×
South Carolina262,2070.98×
Wisconsin237,4620.89×
Alabama225,7400.91×
Nevada223,1051.3×
Kentucky219,5520.98×
Louisiana218,1590.95×
Minnesota217,5110.85×
Oregon217,2811.07×
Oklahoma212,6771.08×
Connecticut184,4361.03×
Utah180,4791.13×
Kansas147,2841.05×
Mississippi146,6471×
Iowa137,5510.94×
Arkansas137,1230.94×
Idaho104,1841.17×
New Mexico101,8951.14×
Nebraska91,5981.03×
Hawaii82,4871.08×
West Virginia79,3750.96×
New Hampshire56,0860.8×
Rhode Island53,4080.94×
Washington, District of Columbia49,1960.92×
Maine47,9450.75×
Montana38,9300.79×
Delaware34,2350.7×
South Dakota32,5610.79×
North Dakota29,9310.82×
Alaska28,4400.75×
Wyoming21,5300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefighter audience
BrandAffinityCategory
Israel3.47×Travel & Leisure
Urban Outfitters2.35×Shopping
Alaska1.59×Travel & Leisure
Unique Gifts1.95×Shopping
Birthday Gifts2.43×Kids & Family
Captain America (1990 film)3.33×Movies & TV
Bank account1.81×Business & Career
Home staging3.68×Home & Garden
Jeep Wagoneer3.66×Cars & Mobility
Goop2.94×Internet & Social Media
Throne of Glass3.93×Literature
Mathcore3.93×Music & Radio
Vocal harmony2.22×Music & Radio
Historic site2.07×Arts & Culture
Wikia1.62×Internet & Social Media
Governor of Michigan3.46×Politics & Society
Jeep Grand Cherokee (WJ)2.88×Cars & Mobility
Grinch1.8×Movies & TV
Glossier2.24×Beauty & Wellness
Fairy godmother3.04×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefighter audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Risk AppetiteTHRILL1.26
Need for SecurityCONSERVATISM1.22
DIY MentalityTHRILL1.17
IndividualismJOY1.09
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Firefighter
CountryShare
United States44.2%
Germany4.0%
France3.8%

See Firefighter audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Firefighter have in United States?

Firefighter has an estimated audience of 17,778,818 people in United States, concentrated in California and Texas.

What is the gender split and age of Firefighter fans?

51.0% of Firefighter fans are female, 49.0% are male, with an average age of 40.5 years.

Which brands do Firefighter fans like most?

Firefighter fans show strongest brand affinity for Israel (3.47×), Urban Outfitters (2.35×), and Alaska (1.59×) over the country average.

Where do Firefighter fans live in United States?

Firefighter fans in United States are most concentrated in California (reach 3,591,609), Texas (reach 1,915,048), and Florida (reach 1,470,195). These three regions account for the largest share of the active audience.

What other brands do Firefighter fans also like?

Beyond Firefighter itself, the audience over-indexes on Urban Outfitters (2.35×), Alaska (1.59×), Unique Gifts (1.95×), and Birthday Gifts (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.