A data profile of the people who buy, follow and care about Public sector in United States — modelled from more than twelve digital signal sources. Public sector has an estimated audience of 3,179,898 people in United States.
The average Public sector fan in United States is 42.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Public administration, Civil service, Public security, with strongest over-indexing on Public administration (22.95× the country average).
Demographically, the Public sector audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Public sector fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Public administration.
The key figures that characterise the Public sector profile in United States.
50.3% are female, 49.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.8 |
| Estimated audience size | 3,179,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
Where the Public sector audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~20K | 2.59× | |
| 02 | Virginia | ~200K | 2.17× | |
| 03 | North Carolina | ~200K | 1.71× | |
| 04 | Maryland | ~80K | 1.44× | |
| 05 | California | ~500K | 1.41× | |
| 06 | Massachusetts | ~80K | 1.29× | |
| 07 | Washington | ~80K | 1.26× | |
| 08 | New York | ~200K | 1.19× | |
| 09 | Georgia | ~100K | 1.18× | |
| 10 | Oregon | ~40K | 1.12× | |
| 11 | Colorado | ~60K | 1.11× | |
| 12 | Minnesota | ~50K | 1.05× | |
| 13 | Alaska | ~7K | 1.02× | |
| 14 | Vermont | ~6K | 1.02× | |
| 15 | Illinois | ~100K | 1.01× | |
| 16 | Pennsylvania | ~100K | 0.99× | |
| 17 | Michigan | ~80K | 0.99× | |
| 18 | Hawaii | ~10K | 0.99× | |
| 19 | New Hampshire | ~10K | 0.99× | |
| 20 | Rhode Island | ~10K | 0.99× | |
| 21 | Texas | ~300K | 0.98× | |
| 22 | New Jersey | ~80K | 0.98× | |
| 23 | Delaware | ~9K | 0.98× | |
| 24 | North Dakota | ~6K | 0.98× | |
| 25 | Indiana | ~60K | 0.97× | |
| 26 | South Dakota | ~7K | 0.97× | |
| 27 | Connecticut | ~30K | 0.96× | |
| 28 | Idaho | ~20K | 0.95× | |
| 29 | Montana | ~8K | 0.95× | |
| 30 | Arizona | ~60K | 0.94× | |
| 31 | Maine | ~10K | 0.94× | |
| 32 | West Virginia | ~10K | 0.92× | |
| 33 | Florida | ~200K | 0.91× | |
| 34 | South Carolina | ~40K | 0.91× | |
| 35 | Utah | ~30K | 0.90× | |
| 36 | Missouri | ~50K | 0.89× | |
| 37 | Nevada | ~30K | 0.89× | |
| 38 | New Mexico | ~10K | 0.89× | |
| 39 | Nebraska | ~10K | 0.89× | |
| 40 | Wisconsin | ~40K | 0.87× | |
| 41 | Mississippi | ~20K | 0.87× | |
| 42 | Arkansas | ~20K | 0.87× | |
| 43 | Kansas | ~20K | 0.87× | |
| 44 | Iowa | ~20K | 0.85× | |
| 45 | Alabama | ~40K | 0.84× | |
| 46 | Louisiana | ~30K | 0.84× | |
| 47 | Kentucky | ~30K | 0.84× | |
| 48 | Ohio | ~80K | 0.83× | |
| 49 | Tennessee | ~50K | 0.82× | |
| 50 | Oklahoma | ~30K | 0.82× |
The strongest cross-interests of the Public sector audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 22.95× | ||
| 02 | Civil service | Politics & Society | 19.34× | ||
| 03 | Public security | Politics & Society | 11.44× | ||
| 04 | Škoda Auto | Cars & Mobility | 10.37× | ||
| 05 | Volunteer fire department | Health | 9.98× | ||
| 06 | Monopoly (game) | Games | 6.18× | ||
| 07 | Berlin Wall | Travel & Leisure | 5.83× | ||
| 08 | Chicago Fire (TV series) | Movies & TV | 5.79× | ||
| 09 | Politico | Politics & Society | 4.59× | ||
| 10 | Drudge Report | Sports | 4.45× | ||
| 11 | Workwear | Fashion & Accessoires | 3.99× | ||
| 12 | Weather forecasting | Home & Garden | 3.54× | ||
| 13 | Rail transport | Travel & Leisure | 3.25× | ||
| 14 | New York Post | News | 3.17× | ||
| 15 | Hardware store | Home & Garden | 2.98× | ||
| 16 | Real property | Home & Garden | 2.67× | ||
| 17 | Google Drive | Technology & Electronics | 2.55× | ||
| 18 | Discount Tire | Shopping | 2.52× | ||
| 19 | Fox News Channel | Movies & TV | 1.77× | ||
| 20 | Nonprofit organization | Politics & Society | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.37× | |
| Community Orientation | OPEN | 2.21× | |
| Career Orientation | POWER | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.82× |
Public sector has an estimated audience of 3,179,898 people in United States, concentrated in California and Texas.
50.3% of Public sector fans are female, 49.7% are male, with an average age of 42.8 years.
Public sector fans show strongest brand affinity for Public administration (22.95×), Civil service (19.34×), and Public security (11.44×) over the country average.
Public sector fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Public sector itself, the audience over-indexes on Civil service (19.34×), Public security (11.44×), Volunteer fire department (9.98×), and Google Drive (2.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Public sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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