Public sector Audience in United States

Public sector has an estimated audience of 3,179,898 people in United States. 50.3% are female, 49.7% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, Public administration, StubHub, DocuSign.

The average Public sector fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, Public administration, with strongest over-indexing on Finnair (675× the country average). Demographically, the Public sector audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Public sector fans

Demographic split for Public sector audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.8
Estimated audience size3,179,898

Audience persona

The typical Public sector fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Public sector in United States
RegionReachAffinity
California503,4691.44×
Texas280,4481.03×
New York234,4361.32×
Florida200,8860.93×
Virginia176,8812.28×
Illinois117,6731.11×
Georgia109,6011.12×
Pennsylvania109,0951.02×
North Carolina106,5031.11×
Massachusetts93,2651.49×
Maryland90,2011.65×
Washington88,7751.39×
Michigan86,2341.04×
New Jersey83,9851.04×
Ohio80,8790.83×
Colorado62,9111.26×
Arizona59,0030.91×
Indiana52,0200.9×
Minnesota49,2661.08×
Tennessee46,3750.73×
Missouri46,2190.9×
Oregon44,0611.21×
South Carolina38,2060.8×
Wisconsin35,8850.75×
Washington, District of Columbia34,8123.64×
Connecticut29,5460.93×
Louisiana28,3730.69×
Alabama26,9280.61×
Nevada25,2080.82×
Kentucky25,1450.63×
Utah24,7380.87×
Oklahoma20,6570.59×
Kansas16,6990.67×
Iowa15,4000.59×
Mississippi15,0170.57×
Arkansas13,8970.53×
Idaho12,4020.78×
New Hampshire11,9170.95×
Hawaii11,3920.83×
Nebraska10,4190.65×
Rhode Island10,2751.02×
New Mexico9,9500.62×
West Virginia9,8140.66×
Delaware8,8331.01×
Maine8,6250.76×
Montana6,7400.76×
Alaska6,1860.91×
Vermont5,6591.01×
South Dakota5,3220.72×
North Dakota5,1820.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public sector audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Public administration21.98×Business & Career
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Civil service15.02×Politics & Society
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public sector audience
TraitClusterScore
PatriotismCONSERVATISM4.15
Community OrientationOPEN2.07
Career OrientationPOWER1.66
Need for SecurityCONSERVATISM1.63
DIY MentalityTHRILL1.44
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Public sector
CountryShare
Brazil19.9%
United States13.5%
India8.8%

See Public sector audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Public sector have in United States?

Public sector has an estimated audience of 3,179,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Public sector fans?

50.3% of Public sector fans are female, 49.7% are male, with an average age of 42.8 years.

Which brands do Public sector fans like most?

Public sector fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Public administration (21.98×) over the country average.

Where do Public sector fans live in United States?

Public sector fans in United States are most concentrated in California (reach 503,469), Texas (reach 280,448), and New York (reach 234,436). These three regions account for the largest share of the active audience.

What other brands do Public sector fans also like?

Beyond Public sector itself, the audience over-indexes on AccuWeather (15.97×), Public administration (21.98×), StubHub (15.69×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.