A data profile of the people who buy, follow and care about Public sector in Brazil — modelled from more than twelve digital signal sources. Public sector has an estimated audience of 4,684,617 people in Brazil.
Public sector has an estimated audience of 4,684,617 people in Brazil. 60.1% are female, 39.9% are male, average age 37.1. Top brand affinities: GitHub, Country music, Medicine, Rock music, Pop music.
Top brand affinities include GitHub, Country music, Medicine, with strongest over-indexing on GitHub (4.38× the country average).
Demographically, the Public sector audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Public sector fan in Brazil is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for GitHub.
The key figures that characterise the Public sector profile in Brazil.
60.1% are female, 39.9% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 37.1 |
| Estimated audience size | 4,684,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Public sector audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 19.9% |
| United States | 13.5% |
| India | 8.8% |
The strongest cross-interests of the Public sector audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TravelCenters of America | Travel & Leisure | 6.17× | ||
| 02 | Oracle Corporation | Technology & Electronics | 6.17× | ||
| 03 | JIRA | Technology & Electronics | 6.17× | ||
| 04 | Club Atlético Independiente | Sports | 6.17× | ||
| 05 | HubSpot | Internet & Social Media | 5.65× | ||
| 06 | T.A.T.u. | Music & Radio | 5.50× | ||
| 07 | GitHub | Internet & Social Media | 4.38× | ||
| 08 | Carter's | Fashion & Accessoires | 4.21× | ||
| 09 | Linux | Technology & Electronics | 2.54× | ||
| 10 | Spanish language | Politics & Society | 1.97× | ||
| 11 | Real property | Home & Garden | 1.74× | ||
| 12 | Khan Academy | Business & Career | 1.71× | ||
| 13 | Galinha Pintadinha | Movies & TV | 1.67× | ||
| 14 | Country music | Music & Radio | 1.60× | ||
| 15 | Medicine | Business & Career | 1.59× | ||
| 16 | Pop music | Music & Radio | 1.57× | ||
| 17 | Rede Globo | Movies & TV | 1.57× | ||
| 18 | Rock music | Music & Radio | 1.56× | ||
| 19 | College | Business & Career | 1.52× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.21× | |
| Community Orientation | OPEN | 1.56× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Public sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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