Public sector Audience in Germany
Public sector has an estimated audience of 1,239,277 people in Germany. 43.8% are female, 56.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Public administration, Satire, Tagesschau, Borussia Dortmund, German television comedy.
The average Public sector fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Public administration, Satire, Tagesschau, with strongest over-indexing on Public administration (14.17× the country average). Demographically, the Public sector audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Public sector fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 41.1 |
| Estimated audience size | 1,239,277 |
Audience persona
The typical Public sector fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Public administration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,553 | 1.09× |
| Baden-Württemberg | 196,585 | 1.16× |
| Bayern | 182,907 | 0.92× |
| Niedersachsen | 113,297 | 0.94× |
| Hessen | 106,045 | 1.12× |
| Berlin | 92,737 | 1.67× |
| Rheinland-Pfalz | 53,353 | 0.86× |
| Sachsen | 49,702 | 0.82× |
| Schleswig-Holstein | 40,319 | 0.91× |
| Hamburg | 33,253 | 1.19× |
| Thüringen | 31,075 | 0.98× |
| Brandenburg | 29,796 | 0.78× |
| Sachsen-Anhalt | 20,995 | 0.65× |
| Mecklenburg-Vorpommern | 15,003 | 0.63× |
| Saarland | 14,340 | 0.94× |
| Bremen | 14,073 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public administration | 14.17× | Business & Career |
| Satire | 6.55× | Literature |
| Tagesschau | 2.69× | Movies & TV |
| Borussia Dortmund | 1.64× | Sports |
| German television comedy | 6.23× | Movies & TV |
| FC Bayern Munich | 2.02× | Sports |
| Wetter.com | 2.5× | Home & Garden |
| Allgäu | 5.77× | Travel & Leisure |
| Eintracht Frankfurt | 2.44× | Sports |
| Transfermarkt | 2.61× | Sports |
| Pets | 1.67× | Pets & Animals |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Obi (store) | 1.83× | Shopping |
| Automobiles | 1.69× | Cars & Mobility |
| Chicago Fire (TV series) | 8.31× | Movies & TV |
| Aral AG | 1.99× | Cars & Mobility |
| Bild | 1.55× | News |
| Helene Fischer | 2.25× | Music & Radio |
| ADAC | 2.5× | Cars & Mobility |
| Forestry | 3.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Pet Ownership | JOY | 1.42 |
| DIY Mentality | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.9% |
| United States | 13.5% |
| India | 8.8% |
See Public sector audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public sector have in Germany?
Public sector has an estimated audience of 1,239,277 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Public sector fans?
43.8% of Public sector fans are female, 56.2% are male, with an average age of 41.1 years.
Which brands do Public sector fans like most?
Public sector fans show strongest brand affinity for Public administration (14.17×), Satire (6.55×), and Tagesschau (2.69×) over the country average.
Where do Public sector fans live in Germany?
Public sector fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,553), Baden-Württemberg (reach 196,585), and Bayern (reach 182,907). These three regions account for the largest share of the active audience.
What other brands do Public sector fans also like?
Beyond Public sector itself, the audience over-indexes on Satire (6.55×), Tagesschau (2.69×), Borussia Dortmund (1.64×), and German television comedy (6.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.