Rascasse Audience Intelligence

Public sector Audience in Germany

A data profile of the people who buy, follow and care about Public sector in Germany — modelled from more than twelve digital signal sources. Public sector has an estimated audience of 1,239,277 people in Germany.

#2730among Topic in Germany#493in Business & Career

The average Public sector fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volunteering, Public administration, Chicago Fire (TV series), with strongest over-indexing on Volunteering (6.9× the country average).

Demographically, the Public sector audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public sector fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Volunteering.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public sector profile in Germany.

Audience size
1.2M
in Germany
Gender
43.8%♀
56.2% male
Age
41.1
average years
Country rank
#5340
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public sector fans

43.8% are female, 56.2% are male, average age 41.1.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Public sector audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age41.1
Estimated audience size1,239,277
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Public sector audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3925%
40-4926%
50+19%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Public sector audience comes from Germany.

Worldwide audience distribution share by country for Public sector
CountryShare
Brazil19.9%
United States13.5%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public sector audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public sector fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.47×
02Bremen~10K1.17×
03Hessen~100K1.10×
04Baden-Württemberg~200K1.07×
05Hamburg~30K1.07×
06Saarland~20K1.05×
07Nordrhein-Westfalen~300K1.02×
08Thüringen~30K1.00×
09Bayern~200K0.96×
10Schleswig-Holstein~40K0.96×
11Mecklenburg-Vorpommern~20K0.94×
12Niedersachsen~100K0.92×
13Sachsen-Anhalt~30K0.92×
14Rheinland-Pfalz~60K0.91×
15Brandenburg~30K0.91×
16Sachsen~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Public sector, Germany
0.88×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public sector audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public sector audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career16.84×
02Chicago Fire (TV series)Movies & TV14.67×
03Civil servicePolitics & Society12.13×
04Public securityPolitics & Society10.10×
05VolunteeringPolitics & Society6.90×
06HusqvarnaHome & Garden6.57×
07Fire protectionHome & Garden6.48×
08WürthHome & Garden6.08×
09ForestryHome & Garden4.15×
10Volunteer fire departmentHealth3.90×
11Müller (company)Food & Beverages3.14×
12Aral AGCars & Mobility2.82×
13ADACCars & Mobility2.75×
14KitchenHome & Garden2.70×
15TagesschauMovies & TV2.55×
16Wetter.comHome & Garden2.50×
17TransfermarktSports2.19×
18Breaking newsMovies & TV2.15×
19Helene FischerMusic & Radio2.14×
20Netto Marken-DiscountShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public sector audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public sector audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Need for SecurityCONSERVATISM1.61×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public sector audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
Luxury OrientationPREMIUM0.63×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public sector have in Germany?

Public sector has an estimated audience of 1,239,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public sector fans?

43.8% of Public sector fans are female, 56.2% are male, with an average age of 41.1 years.

03

Which brands do Public sector fans like most?

Public sector fans show strongest brand affinity for Volunteering (6.9×), Public administration (16.84×), and Chicago Fire (TV series) (14.67×) over the country average.

04

Where do Public sector fans live in Germany?

Public sector fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Public sector fans also like?

Beyond Public sector itself, the audience over-indexes on Public administration (16.84×), Chicago Fire (TV series) (14.67×), Müller (company) (3.14×), and Tagesschau (2.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Public sector audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public sector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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