Civil service Audience in Germany
Civil service has an estimated audience of 669,816 people in Germany. 43.8% are female, 56.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Public security, Public administration, Family law, Legal writing, Consumer protection.
The average Civil service fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Public security, Public administration, Family law, with strongest over-indexing on Public security (35.17× the country average). Demographically, the Civil service audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Civil service fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 40.5 |
| Estimated audience size | 669,816 |
Audience persona
The typical Civil service fan in Germany is more male, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Public security.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,006 | 1× |
| Bayern | 100,942 | 0.94× |
| Baden-Württemberg | 79,370 | 0.87× |
| Niedersachsen | 73,460 | 1.13× |
| Hessen | 45,106 | 0.88× |
| Rheinland-Pfalz | 35,849 | 1.07× |
| Sachsen | 31,369 | 0.95× |
| Berlin | 31,112 | 1.04× |
| Brandenburg | 24,386 | 1.17× |
| Schleswig-Holstein | 23,566 | 0.98× |
| Thüringen | 20,645 | 1.21× |
| Sachsen-Anhalt | 19,446 | 1.12× |
| Mecklenburg-Vorpommern | 13,432 | 1.05× |
| Hamburg | 13,208 | 0.87× |
| Saarland | 7,541 | 0.92× |
| Bremen | 4,541 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public security | 35.17× | Politics & Society |
| Public administration | 23.13× | Business & Career |
| Family law | 19.54× | Kids & Family |
| Legal writing | 42.98× | Business & Career |
| Consumer protection | 10.54× | Politics & Society |
| Prosecutor | 38.57× | Politics & Society |
| Law clerk | 37.11× | Business & Career |
| Civil service examination | 66× | Politics & Society |
| Administrative law | 19.16× | Politics & Society |
| Paralegal | 32.97× | Business & Career |
| Wikipedia | 3.6× | Internet & Social Media |
| Public sector | 12.13× | Business & Career |
| Public service | 16.81× | Politics & Society |
| Lawyer | 5.68× | Business & Career |
| Civil law (common law) | 13.81× | Politics & Society |
| Shopping | 2.07× | Shopping |
| Movies | 2.12× | Movies & TV |
| Design | 2.11× | Home & Garden |
| Judiciary | 13.58× | Politics & Society |
| Music | 1.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.85 |
| Indulgence | JOY | 1.75 |
| Patriotism | CONSERVATISM | 1.65 |
| Sustainability | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Brazil | 11.6% |
| Thailand | 5.5% |
See Civil service audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Civil service have in Germany?
Civil service has an estimated audience of 669,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Civil service fans?
43.8% of Civil service fans are female, 56.2% are male, with an average age of 40.5 years.
Which brands do Civil service fans like most?
Civil service fans show strongest brand affinity for Public security (35.17×), Public administration (23.13×), and Family law (19.54×) over the country average.
Where do Civil service fans live in Germany?
Civil service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,006), Bayern (reach 100,942), and Baden-Württemberg (reach 79,370). These three regions account for the largest share of the active audience.
What other brands do Civil service fans also like?
Beyond Civil service itself, the audience over-indexes on Public administration (23.13×), Family law (19.54×), Legal writing (42.98×), and Consumer protection (10.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Civil service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.