Rascasse Audience Intelligence

Civil service Audience in Germany

A data profile of the people who buy, follow and care about Civil service in Germany — modelled from more than twelve digital signal sources. Civil service has an estimated audience of 669,816 people in Germany.

#3966among Topic in Germany#425in Politics & Society

The average Civil service fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public security, Public administration, Family law, with strongest over-indexing on Public security (35.17× the country average).

Demographically, the Civil service audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Civil service fan in Germany is more male, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Public security.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Civil service profile in Germany.

Audience size
670K
in Germany
Gender
43.8%♀
56.2% male
Age
40.5
average years
Country rank
#9184
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Civil service fans

43.8% are female, 56.2% are male, average age 40.5.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Civil service audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age40.5
Estimated audience size669,816
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Civil service audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Civil service audience comes from Germany.

Worldwide audience distribution share by country for Civil service
CountryShare
United States13.1%
Brazil11.5%
Thailand5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Civil service audience in Germany is strongest.

Fig. 05

Top regions by affinity

Civil service fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.22×
02Brandenburg~20K1.17×
03Sachsen-Anhalt~20K1.14×
04Niedersachsen~70K1.12×
05Mecklenburg-Vorpommern~10K1.08×
06Rheinland-Pfalz~40K1.06×
07Berlin~30K0.99×
08Schleswig-Holstein~20K0.99×
09Nordrhein-Westfalen~100K0.98×
10Saarland~8K0.97×
11Sachsen~30K0.95×
12Bayern~100K0.91×
13Hessen~40K0.88×
14Hamburg~10K0.87×
15Baden-Württemberg~80K0.85×
16Bremen~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Civil service, Germany
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Civil service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Civil service audience
#·InterestCategoryAffinity×
01Civil service examinationPolitics & Society66.00×
02Legal writingBusiness & Career42.98×
03ProsecutorPolitics & Society38.57×
04Law clerkBusiness & Career37.11×
05Public securityPolitics & Society35.17×
06ParalegalBusiness & Career32.97×
07Public administrationBusiness & Career23.13×
08Family lawKids & Family19.54×
09Administrative lawPolitics & Society19.16×
10Public servicePolitics & Society16.81×
11Civil law (common law)Politics & Society13.81×
12JudiciaryPolitics & Society13.58×
13Public sectorBusiness & Career12.13×
14Consumer protectionPolitics & Society10.54×
15LawyerBusiness & Career5.68×
16WikipediaInternet & Social Media3.60×
17MoviesMovies & TV2.12×
18DesignHome & Garden2.11×
19ShoppingShopping2.07×
20MusicBusiness & Career1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Civil service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Civil service audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.84×
PatriotismCONSERVATISM2.79×
Community OrientationOPEN2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Civil service audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.27×
Pet OwnershipJOY1.32×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Civil service have in Germany?

Civil service has an estimated audience of 669,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Civil service fans?

43.8% of Civil service fans are female, 56.2% are male, with an average age of 40.5 years.

03

Which brands do Civil service fans like most?

Civil service fans show strongest brand affinity for Public security (35.17×), Public administration (23.13×), and Family law (19.54×) over the country average.

04

Where do Civil service fans live in Germany?

Civil service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Civil service fans also like?

Beyond Civil service itself, the audience over-indexes on Public administration (23.13×), Family law (19.54×), Legal writing (42.98×), and Consumer protection (10.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Civil service audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Civil service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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