A data profile of the people who buy, follow and care about Civil service in Brazil — modelled from more than twelve digital signal sources. Civil service has an estimated audience of 4,949,498 people in Brazil.
The average Civil service fan in Brazil is 41.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Public sector, Politician, Advocate, with strongest over-indexing on Public sector (1.6× the country average).
Demographically, the Civil service audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Civil service fan in Brazil is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Public sector.
The key figures that characterise the Civil service profile in Brazil.
59.6% are female, 40.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.5 |
| Estimated audience size | 4,949,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Civil service audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.1% |
| Brazil | 11.5% |
| Thailand | 5.5% |
Where the Civil service audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~60K | 1.15× | |
| 02 | Piauí | ~70K | 1.07× | |
| 03 | Tocantins | ~30K | 1.07× | |
| 04 | Alagoas | ~80K | 1.05× | |
| 05 | Rondônia | ~40K | 1.05× | |
| 06 | Amapá | ~20K | 1.04× | |
| 07 | Paraíba | ~100K | 1.01× | |
| 08 | Federal District | ~80K | 1.01× | |
| 09 | Acre | ~20K | 1.01× | |
| 10 | Rio Grande do Norte | ~80K | 1.00× | |
| 11 | Roraima | ~10K | 1.00× | |
| 12 | Maranhão | ~100K | 0.99× | |
| 13 | Mato Grosso | ~90K | 0.99× | |
| 14 | Amazonas | ~80K | 0.99× | |
| 15 | Mato Grosso do Sul | ~70K | 0.99× | |
| 16 | Pernambuco | ~200K | 0.98× | |
| 17 | Pará | ~200K | 0.98× | |
| 18 | Espírito Santo | ~100K | 0.98× | |
| 19 | Ceará | ~200K | 0.97× | |
| 20 | Goiás | ~200K | 0.96× | |
| 21 | Bahia | ~300K | 0.95× | |
| 22 | Santa Catarina | ~200K | 0.95× | |
| 23 | Rio Grande do Sul | ~300K | 0.94× | |
| 24 | Paraná | ~300K | 0.93× | |
| 25 | Minas Gerais | ~500K | 0.92× | |
| 26 | Rio de Janeiro | ~400K | 0.91× | |
| 27 | São Paulo | ~1M | 0.81× |
The strongest cross-interests of the Civil service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bureaucracy | Politics & Society | 1.92× | ||
| 02 | Civil law notary | Politics & Society | 1.88× | ||
| 03 | Legal writing | Business & Career | 1.88× | ||
| 04 | Paralegal | Business & Career | 1.87× | ||
| 05 | Law clerk | Business & Career | 1.87× | ||
| 06 | Barrister | Business & Career | 1.86× | ||
| 07 | Advocate | Politics & Society | 1.78× | ||
| 08 | Attorney at law | Politics & Society | 1.74× | ||
| 09 | Counseling psychology | Health | 1.72× | ||
| 10 | Caseworker (social work) | Politics & Society | 1.72× | ||
| 11 | Master of Social Work | Business & Career | 1.71× | ||
| 12 | Mental health professional | Health | 1.69× | ||
| 13 | Brief psychotherapy | Health | 1.65× | ||
| 14 | Politician | Politics & Society | 1.64× | ||
| 15 | Humanistic psychology | Health | 1.64× | ||
| 16 | Pizzaiolo | Food & Beverages | 1.63× | ||
| 17 | Person-centered therapy | Health | 1.62× | ||
| 18 | Prison officer | Politics & Society | 1.61× | ||
| 19 | Public sector | Business & Career | 1.60× | ||
| 20 | Civil service examination | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Tradition | CONSERVATISM | 1.04× | |
| Career Orientation | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Indulgence | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Civil service has an estimated audience of 4,949,498 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.6% of Civil service fans are female, 40.4% are male, with an average age of 41.5 years.
Civil service fans show strongest brand affinity for Public sector (1.6×), Politician (1.64×), and Advocate (1.78×) over the country average.
Civil service fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Civil service itself, the audience over-indexes on Politician (1.64×), Advocate (1.78×), Civil service examination (1.57×), and Barrister (1.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Civil service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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