Public service Audience in Germany
Public service has an estimated audience of 629,952 people in Germany. 52.6% are female, 47.4% are male, average age 44.2. Top brand affinities: Motion Picture Association of America, Nurse education, Progressive rock, Artistic inspiration, Goes.
Top brand affinities include Motion Picture Association of America, Nurse education, Progressive rock, with strongest over-indexing on Motion Picture Association of America (38.36× the country average). Demographically, the Public service audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of Public service fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.2 |
| Estimated audience size | 629,952 |
Audience persona
The typical Public service fan in Germany is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Motion Picture Association of America.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 38.36× | Movies & TV |
| Nurse education | 7.33× | Kids & Family |
| Progressive rock | 3.99× | Music & Radio |
| Artistic inspiration | 2.29× | Arts & Culture |
| Goes | 1.58× | Travel & Leisure |
| VfL Wolfsburg | 2.7× | Sports |
| Home Office | 1.79× | Business & Career |
| Cocktail | 1.61× | Food & Beverages |
| Pillow | 1.8× | Home & Garden |
| Unique Gifts | 1.52× | Shopping |
| Christmas Gift | 1.62× | Kids & Family |
| Mothercare | 1.85× | Kids & Family |
| Natural rubber | 2.15× | Cars & Mobility |
| Time (magazine) | 1.8× | News |
| Jack White | 1.71× | Movies & TV |
| Islamism | 4.73× | Politics & Society |
| Zamalek SC | 4.72× | Sports |
| Nationality | 2.23× | Politics & Society |
| JDM Cars | 5.52× | Cars & Mobility |
| Manor | 5.37× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.24 |
| Sustainability | BALANCE | 1.83 |
| Sports Activity | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.77 |
| Indulgence | JOY | 1.74 |
| Convenience Orientation | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Brazil | 10.6% |
| Spain | 5.7% |
See Public service audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.