Public service Audience in Germany
Public service has an estimated audience of 629,952 people in Germany. 52.6% are female, 47.4% are male, average age 44.2. Top brand affinities: Public administration, Mercadona, Solidarity, Travel insurance, Western Union.
Top brand affinities include Public administration, Mercadona, Solidarity, with strongest over-indexing on Public administration (19.23× the country average). Demographically, the Public service audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of Public service fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.2 |
| Estimated audience size | 629,952 |
Audience persona
The typical Public service fan in Germany is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Public administration.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public administration | 19.23× | Business & Career |
| Mercadona | 38.36× | Shopping |
| Solidarity | 11.68× | Politics & Society |
| Travel insurance | 15.48× | Travel & Leisure |
| Western Union | 6.62× | Business & Career |
| Real property | 6.9× | Home & Garden |
| Alltours | 10.61× | Travel & Leisure |
| Tagesschau | 2.46× | Movies & TV |
| Civil service | 14.36× | Politics & Society |
| HolidayCheck | 4.7× | Travel & Leisure |
| Travel agency | 7.33× | Travel & Leisure |
| Aral AG | 2.61× | Cars & Mobility |
| Postbank | 2.7× | Business & Career |
| Pets | 1.73× | Pets & Animals |
| Nordsee | 4.72× | Food & Beverages |
| Sports betting | 5.9× | Games |
| Public security | 11.38× | Politics & Society |
| Automobiles | 1.78× | Cars & Mobility |
| Obi (store) | 1.81× | Shopping |
| Eurowings | 2.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.24 |
| Sustainability | BALANCE | 1.83 |
| Sports Activity | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.77 |
| Indulgence | JOY | 1.74 |
| Convenience Orientation | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Brazil | 10.6% |
| Spain | 5.7% |
See Public service audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.