Rascasse Audience Intelligence

Public service Audience in Germany

A data profile of the people who buy, follow and care about Public service in Germany — modelled from more than twelve digital signal sources. Public service has an estimated audience of 629,952 people in Germany.

#4116among Topic in Germany#453in Politics & Society

The average Public service fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public administration, Mercadona, Travel insurance, with strongest over-indexing on Public administration (17.23× the country average).

Demographically, the Public service audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public service fan in Germany is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Public administration.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public service profile in Germany.

Audience size
630K
in Germany
Gender
52.6%♀
47.4% male
Age
44.2
average years
Country rank
#9709
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public service fans

52.6% are female, 47.4% are male, average age 44.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Public service audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age44.2
Estimated audience size629,952
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Public service audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3922%
40-4929%
50+26%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Public service audience comes from Germany.

Worldwide audience distribution share by country for Public service
CountryShare
United States12.0%
Brazil10.6%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public service audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public service fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.15×
02Hessen~50K1.05×
03Mecklenburg-Vorpommern~10K1.03×
04Berlin~30K1.02×
05Saarland~8K1.02×
06Sachsen-Anhalt~20K1.01×
07Thüringen~20K1.00×
08Brandenburg~20K0.99×
09Hamburg~10K0.99×
10Schleswig-Holstein~20K0.97×
11Rheinland-Pfalz~30K0.96×
12Sachsen~30K0.95×
13Niedersachsen~60K0.92×
14Bayern~90K0.91×
15Baden-Württemberg~80K0.90×
16Nordrhein-Westfalen~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Public service, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public service audience
#·InterestCategoryAffinity×
01MercadonaShopping31.45×
02Public administrationBusiness & Career17.23×
03Civil servicePolitics & Society16.81×
04Travel insuranceTravel & Leisure14.37×
05Public securityPolitics & Society12.33×
06AlltoursTravel & Leisure11.10×
07SolidarityPolitics & Society8.17×
08VotingPolitics & Society8.17×
09Travel agencyTravel & Leisure7.51×
10Mineral waterFood & Beverages7.44×
11Non-alcoholic beverageFood & Beverages7.43×
12Sonnenklar.TVTravel & Leisure5.66×
13NordseeFood & Beverages5.40×
14HolidayCheckTravel & Leisure3.74×
15HugendubelShopping3.64×
16Public transportCars & Mobility3.55×
17PostbankBusiness & Career2.89×
18KitchenHome & Garden2.72×
19Müller (company)Food & Beverages2.23×
20TagesschauMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public service audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.05×
Quality AwarenessPREMIUM2.29×
Community OrientationOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public service audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Social Media UsageJOY0.74×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public service have in Germany?

Public service has an estimated audience of 629,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public service fans?

52.6% of Public service fans are female, 47.4% are male, with an average age of 44.2 years.

03

Which brands do Public service fans like most?

Public service fans show strongest brand affinity for Public administration (17.23×), Mercadona (31.45×), and Travel insurance (14.37×) over the country average.

04

Where do Public service fans live in Germany?

Public service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Public service fans also like?

Beyond Public service itself, the audience over-indexes on Mercadona (31.45×), Travel insurance (14.37×), Civil service (16.81×), and Solidarity (8.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Public service audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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