Public service Audience in United States

Public service has an estimated audience of 2,957,658 people in United States. 56.1% are female, 43.9% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Public administration, Civil service, Roche Bobois, Autism Awareness.

The average Public service fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Public administration, Civil service, with strongest over-indexing on PSV Eindhoven (60.16× the country average). Demographically, the Public service audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public service fans

Demographic split for Public service audience in United States
MetricValue
Female56.1%
Male43.9%
Average age43.3
Estimated audience size2,957,658

Audience persona

The typical Public service fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Public service in United States
RegionReachAffinity
California303,8650.93×
Texas248,4340.98×
Florida158,9110.79×
Georgia151,7461.67×
New York149,6980.91×
New Jersey125,8851.67×
Mississippi124,4485.11×
Michigan98,2871.27×
Louisiana95,5762.51×
Wisconsin90,6992.04×
North Carolina84,2960.95×
Illinois78,2760.79×
Pennsylvania75,2310.76×
Ohio67,9020.75×
Colorado66,5651.43×
Virginia64,8070.9×
Oklahoma57,5081.75×
Tennessee56,4570.95×
Indiana50,9000.94×
Arizona49,2010.81×
Washington47,1500.79×
Maryland43,7970.86×
Massachusetts40,1580.69×
Missouri38,6360.81×
Alabama36,8700.89×
South Carolina36,7100.82×
Nevada36,2131.27×
Oregon31,6340.93×
Minnesota27,6130.65×
Kentucky26,3710.71×
Connecticut19,9120.67×
Arkansas19,2270.79×
Utah17,0670.64×
Iowa15,4060.63×
Kansas15,1280.65×
Washington, District of Columbia14,4781.63×
West Virginia11,3160.82×
Idaho10,4500.7×
New Mexico9,8000.66×
Nebraska9,6110.65×
New Hampshire8,0970.69×
Hawaii7,7500.61×
Montana6,7350.82×
Delaware5,8350.72×
Maine5,8010.55×
Rhode Island5,6860.6×
North Dakota4,1080.68×
South Dakota3,8350.56×
Alaska3,1200.49×
Vermont2,6800.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public service audience
BrandAffinityCategory
PSV Eindhoven60.16×Sports
Public administration16.35×Business & Career
Civil service17.92×Politics & Society
Roche Bobois16.73×Home & Garden
Autism Awareness5.4×Health
Diabetes mellitus awareness3.87×Health
Singer-songwriter2.11×Music & Radio
LinkedIn1.89×Internet & Social Media
Google Drive2.04×Technology & Electronics
Web server4.21×Technology & Electronics
Duke Energy4.9×Home & Garden
Sustainable energy3.17×Home & Garden
Wells Fargo1.78×Business & Career
Dollar General1.75×Shopping
Public security4.58×Politics & Society
Livemusic2.37×Music & Radio
Bank of America1.76×Business & Career
Microblogging3.91×Technology & Electronics
FC Bayern Munich2.91×Sports
Take-out2.04×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public service audience
TraitClusterScore
PatriotismCONSERVATISM2.51
TravellingTHRILL2.13
Quality AwarenessPREMIUM2.12
Community OrientationOPEN1.85
SustainabilityBALANCE1.75
Career OrientationPOWER1.74

Worldwide distribution

Worldwide audience distribution share by country for Public service
CountryShare
United States12.0%
Brazil10.6%
Spain5.7%

See Public service audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Public service have in United States?

Public service has an estimated audience of 2,957,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Public service fans?

56.1% of Public service fans are female, 43.9% are male, with an average age of 43.3 years.

Which brands do Public service fans like most?

Public service fans show strongest brand affinity for PSV Eindhoven (60.16×), Public administration (16.35×), and Civil service (17.92×) over the country average.

Where do Public service fans live in United States?

Public service fans in United States are most concentrated in California (reach 303,865), Texas (reach 248,434), and Florida (reach 158,911). These three regions account for the largest share of the active audience.

What other brands do Public service fans also like?

Beyond Public service itself, the audience over-indexes on Public administration (16.35×), Civil service (17.92×), Roche Bobois (16.73×), and Autism Awareness (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.