Rascasse Audience Intelligence

Public security Audience in Brazil

A data profile of the people who buy, follow and care about Public security in Brazil — modelled from more than twelve digital signal sources. Public security has an estimated audience of 4,575,103 people in Brazil.

The average Public security fan in Brazil is 41.8 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public security profile in Brazil.

Audience size
4.6M
in Brazil
Gender
41.6%
58.4% male
Age
41.8
average years
Country rank
#1476
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public security fans

41.6% are female, 58.4% are male, average age 41.8.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Public security audience in Brazil
MetricValue
Female41.6%
Male58.4%
Average age41.8
Estimated audience size4,575,103
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Public security audience in Brazil
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Public security audience comes from Brazil.

Worldwide audience distribution share by country for Public security
CountryShare
United States33.0%
Brazil16.2%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public security audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Public security fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~80K1.09×
02Tocantins~30K1.06×
03Alagoas~70K1.04×
04Pernambuco~200K1.02×
05Mato Grosso~90K1.02×
06Rio Grande do Norte~80K1.02×
07Rondônia~40K1.02×
08Maranhão~100K1.01×
09Mato Grosso do Sul~70K1.01×
10Sergipe~50K1.01×
11Ceará~200K1.00×
12Pará~100K1.00×
13Amazonas~80K1.00×
14Piauí~60K1.00×
15Acre~20K1.00×
16Espírito Santo~90K0.99×
17Paraíba~90K0.99×
18Goiás~200K0.98×
19Bahia~300K0.97×
20Rio Grande do Sul~300K0.97×
21Santa Catarina~200K0.97×
22Paraná~300K0.96×
23Minas Gerais~400K0.95×
24Rio de Janeiro~400K0.94×
25São Paulo~1M0.87×
26Roraima0.00×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Public security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →