Search and rescue dog Audience in Germany
Search and rescue dog has an estimated audience of 246,607 people in Germany. 65.5% are female, 34.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Tuscany, Sailor, Golden Gate, Jura Mountains.
The average Search and rescue dog fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Tuscany, Sailor, with strongest over-indexing on Alaska (20× the country average). Demographically, the Search and rescue dog audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Search and rescue dog fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 36.8 |
| Estimated audience size | 246,607 |
Audience persona
The typical Search and rescue dog fan in Germany is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,479 | 0.95× |
| Bayern | 40,821 | 1.03× |
| Baden-Württemberg | 40,519 | 1.2× |
| Niedersachsen | 27,101 | 1.13× |
| Hessen | 18,803 | 1× |
| Sachsen | 14,254 | 1.18× |
| Rheinland-Pfalz | 11,452 | 0.93× |
| Schleswig-Holstein | 9,808 | 1.11× |
| Brandenburg | 7,935 | 1.04× |
| Berlin | 7,811 | 0.71× |
| Thüringen | 7,264 | 1.16× |
| Mecklenburg-Vorpommern | 6,275 | 1.33× |
| Hamburg | 5,129 | 0.92× |
| Sachsen-Anhalt | 4,915 | 0.77× |
| Saarland | 2,426 | 0.8× |
| Bremen | 1,564 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 20× | Travel & Leisure |
| Tuscany | 20× | Travel & Leisure |
| Sailor | 20× | Travel & Leisure |
| Golden Gate | 20× | Games |
| Jura Mountains | 20× | Travel & Leisure |
| Nebraska | 20× | Travel & Leisure |
| Food quality | 20× | Food & Beverages |
| Gauri Khan | 20× | Movies & TV |
| Rajasthan | 20× | Travel & Leisure |
| Minnesota | 10.97× | Travel & Leisure |
| Jonathan Davis | 20× | Music & Radio |
| St Matthew Passion | 20× | |
| Collectable | 2.39× | Kids & Family |
| JVC Kenwood | 20× | Technology & Electronics |
| Boogie-woogie (dance) | 6.76× | Music & Radio |
| Enid, Oklahoma | 20× | Travel & Leisure |
| Grappling | 1.96× | Sports |
| D3.js | 13.48× | Technology & Electronics |
| Icon (magazine) | 1.96× | Arts & Culture |
| Samanyolu Haber | 2.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.33 |
| Patriotism | CONSERVATISM | 2 |
| Sustainability | BALANCE | 1.89 |
| LGBTQ+ Identity | OPEN | 1.61 |
| DIY Mentality | THRILL | 1.58 |
| Healthy Lifestyle | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.8% |
| United Kingdom | 9.4% |
| Australia | 4.8% |
See Search and rescue dog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Search and rescue dog have in Germany?
Search and rescue dog has an estimated audience of 246,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Search and rescue dog fans?
65.5% of Search and rescue dog fans are female, 34.5% are male, with an average age of 36.8 years.
Which brands do Search and rescue dog fans like most?
Search and rescue dog fans show strongest brand affinity for Alaska (20×), Tuscany (20×), and Sailor (20×) over the country average.
Where do Search and rescue dog fans live in Germany?
Search and rescue dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,479), Bayern (reach 40,821), and Baden-Württemberg (reach 40,519). These three regions account for the largest share of the active audience.
What other brands do Search and rescue dog fans also like?
Beyond Search and rescue dog itself, the audience over-indexes on Tuscany (20×), Sailor (20×), Golden Gate (20×), and Jura Mountains (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Search and rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.