Rascasse Audience Intelligence

Search and rescue dog Audience in Germany

A data profile of the people who buy, follow and care about Search and rescue dog in Germany — modelled from more than twelve digital signal sources. Search and rescue dog has an estimated audience of 246,607 people in Germany.

#6771among Topic in Germany#308in Pets & Animals

The average Search and rescue dog fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Shiba Inu, Public security, Dog grooming, with strongest over-indexing on Shiba Inu (37.68× the country average).

Demographically, the Search and rescue dog audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Search and rescue dog fan in Germany is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shiba Inu.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search and rescue dog profile in Germany.

Audience size
247K
in Germany
Gender
65.5%♀
34.5% male
Age
36.8
average years
Country rank
#19840
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search and rescue dog fans

65.5% are female, 34.5% are male, average age 36.8.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Search and rescue dog audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age36.8
Estimated audience size246,607
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Search and rescue dog audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Search and rescue dog audience comes from Germany.

Worldwide audience distribution share by country for Search and rescue dog
CountryShare
United States49.8%
United Kingdom9.4%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search and rescue dog audience in Germany is strongest.

Fig. 05

Top regions by affinity

Search and rescue dog fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.25×
02Baden-Württemberg~40K1.23×
03Mecklenburg-Vorpommern~5K1.16×
04Thüringen~7K1.12×
05Schleswig-Holstein~10K1.08×
06Niedersachsen~30K1.06×
07Brandenburg~8K1.04×
08Bayern~40K1.01×
09Hessen~20K0.99×
10Rheinland-Pfalz~10K0.99×
11Sachsen-Anhalt~6K0.95×
12Saarland~3K0.95×
13Bremen~2K0.94×
14Hamburg~5K0.90×
15Nordrhein-Westfalen~50K0.88×
16Berlin~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Search and rescue dog, Germany
0.75×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search and rescue dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search and rescue dog audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals37.68×
02Public securityPolitics & Society23.33×
03CetaphilBeauty & Wellness20.00×
04Washington CapitalsSports20.00×
05Dog daycarePets & Animals16.19×
06Volkswagen ID.3Cars & Mobility13.37×
07Personal protective equipmentCars & Mobility10.18×
08Dog groomingPets & Animals9.91×
09Fire protectionHome & Garden7.62×
10Pet storePets & Animals4.42×
11Millie Bobby BrownMovies & TV3.82×
12Veterinary medicineBusiness & Career3.49×
13SupermanMovies & TV2.86×
14Pet foodPets & Animals2.81×
15FocusNews2.72×
16TagesschauMovies & TV2.58×
17LivemusicMusic & Radio2.54×
18Google MapsInternet & Social Media2.12×
19Do it yourself (DIY)Home & Garden2.06×
20Harry PotterMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search and rescue dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search and rescue dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.81×
Quality AwarenessPREMIUM2.23×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search and rescue dog audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.92×
IndividualismJOY0.94×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search and rescue dog have in Germany?

Search and rescue dog has an estimated audience of 246,607 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Search and rescue dog fans?

65.5% of Search and rescue dog fans are female, 34.5% are male, with an average age of 36.8 years.

03

Which brands do Search and rescue dog fans like most?

Search and rescue dog fans show strongest brand affinity for Shiba Inu (37.68×), Public security (23.33×), and Dog grooming (9.91×) over the country average.

04

Where do Search and rescue dog fans live in Germany?

Search and rescue dog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Search and rescue dog fans also like?

Beyond Search and rescue dog itself, the audience over-indexes on Public security (23.33×), Dog grooming (9.91×), Tagesschau (2.58×), and Cetaphil (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Search and rescue dog audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Search and rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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