Rascasse Audience Intelligence

Search and rescue dog Audience in United States

Name: Search and rescue dog — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Search and rescue dog in United States — modelled from more than twelve digital signal sources. Search and rescue dog has an estimated audience of 3,909,265 people in United States.

#4369among Topic in United States #184in Pets & Animals

The average Search and rescue dog fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public security, Pet store, Columbo, with strongest over-indexing on Public security (6.27× the country average).

Demographically, the Search and rescue dog audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Search and rescue dog fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search and rescue dog profile in United States.

Audience size

3.9M

in United States

Gender

69.1%♀

30.9% male

Age

39.7

average years

Country rank

#8187

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Search and rescue dog fans

69.1% are female, 30.9% are male, average age 39.7.

Fig. 02

Gender split

69.1%

Female

30.9%

Male

Demographic split for Search and rescue dog audience in United States
Metric	Value
Female	69.1%
Male	30.9%
Average age	39.7
Estimated audience size	3,909,265

Fig. 03

Age distribution

Age distribution of the Search and rescue dog audience in United States
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		16%
40-49		21%
50+		23%

Fig. 04

Worldwide distribution

49.8%

of the worldwide Search and rescue dog audience comes from United States.

Worldwide audience distribution share by country for Search and rescue dog
Country	Share
United States	49.8%
United Kingdom	9.4%
Australia	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search and rescue dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Search and rescue dog fans by region: top regions in United States
#	Region	Reach	×
01	Alaska	~10K	1.25×
02	Vermont	~8K	1.18×
03	Montana	~10K	1.17×
04	North Dakota	~9K	1.15×
05	Washington	~90K	1.14×
06	South Dakota	~10K	1.13×
07	Idaho	~20K	1.11×
08	Oregon	~50K	1.10×
09	New Hampshire	~20K	1.07×
10	Maine	~10K	1.07×
11	Colorado	~70K	1.06×
12	Wisconsin	~60K	1.06×
13	Delaware	~10K	1.05×
14	West Virginia	~20K	1.04×
15	Rhode Island	~10K	1.02×
16	New Mexico	~20K	1.00×
17	Nebraska	~20K	0.98×
18	Hawaii	~20K	0.98×
19	Kentucky	~50K	0.97×
20	Oklahoma	~40K	0.97×
21	Utah	~30K	0.97×
22	Mississippi	~30K	0.96×
23	Arkansas	~30K	0.96×
24	Kansas	~30K	0.96×
25	Pennsylvania	~100K	0.95×
26	Tennessee	~70K	0.95×
27	Missouri	~60K	0.95×
28	Washington, District of Columbia	~10K	0.95×
29	Alabama	~50K	0.93×
30	Iowa	~30K	0.93×
31	Minnesota	~50K	0.92×
32	Connecticut	~40K	0.92×
33	Ohio	~100K	0.91×
34	South Carolina	~50K	0.91×
35	North Carolina	~100K	0.90×
36	Indiana	~60K	0.90×
37	Arizona	~70K	0.89×
38	Virginia	~80K	0.88×
39	Louisiana	~40K	0.88×
40	Nevada	~30K	0.87×
41	Massachusetts	~70K	0.86×
42	Maryland	~60K	0.84×
43	Michigan	~80K	0.83×
44	Illinois	~100K	0.82×
45	Georgia	~100K	0.81×
46	Texas	~300K	0.77×
47	California	~300K	0.76×
48	New Jersey	~80K	0.76×
49	Florida	~200K	0.73×
50	New York	~100K	0.66×

Affinity by region — Search and rescue dog, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search and rescue dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search and rescue dog audience
#	Interest	Category	×
01	Columbo	Movies & TV	17.44×
02	Pep Guardiola	Sports	17.44×
03	Amaretto	Food & Beverages	17.44×
04	Gangs of New York	Movies & TV	16.15×
05	Smule	Music & Radio	11.32×
06	Public security	Politics & Society	6.27×
07	Animal testing	Politics & Society	5.41×
08	Dog agility	Pets & Animals	5.24×
09	Stitch!	Movies & TV	4.70×
10	Pet sitting	Pets & Animals	3.38×
11	Pet store	Pets & Animals	3.26×
12	Veterinary medicine	Business & Career	2.99×
13	Drudge Report	Sports	2.87×
14	Chuck Norris	Movies & TV	2.73×
15	Charitable organization	Politics & Society	2.62×
16	Pet food	Pets & Animals	2.08×
17	Nonprofit organization	Politics & Society	2.05×
18	Genetics	Kids & Family	1.88×
19	Do it yourself (DIY)	Home & Garden	1.85×
20	Superman	Movies & TV	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search and rescue dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Search and rescue dog audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	6.07×
Community Orientation	OPEN	1.84×
DIY Mentality	THRILL	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Search and rescue dog audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.80×
Family Orientation	CONSERVATISM	0.87×
Convenience Orientation	PREMIUM	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Search and rescue dog have in United States?

Search and rescue dog has an estimated audience of 3,909,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Search and rescue dog fans?

69.1% of Search and rescue dog fans are female, 30.9% are male, with an average age of 39.7 years.

Which brands do Search and rescue dog fans like most?

Search and rescue dog fans show strongest brand affinity for Public security (6.27×), Pet store (3.26×), and Columbo (17.44×) over the country average.

Where do Search and rescue dog fans live in United States?

Search and rescue dog fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Search and rescue dog fans also like?

Beyond Search and rescue dog itself, the audience over-indexes on Pet store (3.26×), Columbo (17.44×), Animal testing (5.41×), and Gangs of New York (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Search and rescue dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Search and rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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