Search and rescue dog Audience in United States

Search and rescue dog logo

Search and rescue dog has an estimated audience of 3,909,265 people in United States. 69.1% are female, 30.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Google Home, Collectable, Hibachi.

The average Search and rescue dog fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Search and rescue dog audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Search and rescue dog fans

Demographic split for Search and rescue dog audience in United States
MetricValue
Female69.1%
Male30.9%
Average age39.7
Estimated audience size3,909,265

Audience persona

The typical Search and rescue dog fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Search and rescue dog in United States
RegionReachAffinity
California329,2000.77×
Texas223,6330.67×
Florida182,2660.69×
New York130,1800.6×
Pennsylvania121,8090.93×
North Carolina118,8191.01×
Ohio98,4060.82×
Illinois96,5020.74×
Washington90,5011.15×
Georgia86,8410.72×
Tennessee79,2571.01×
Virginia73,8150.78×
Michigan70,6820.69×
Colorado66,8901.09×
Indiana63,2190.89×
Massachusetts55,6260.72×
Wisconsin54,2710.92×
New Jersey52,9770.53×
Oregon52,8941.18×
Missouri50,8040.81×
South Carolina46,9380.8×
Arizona46,3250.58×
Minnesota45,1830.81×
Kentucky43,7280.89×
Maryland42,9360.64×
Oklahoma42,9000.99×
Alabama39,4080.72×
Utah34,2900.98×
Louisiana31,3600.62×
Mississippi29,9800.93×
Idaho28,2331.44×
Arkansas28,2000.88×
Connecticut26,9760.69×
Kansas26,8940.87×
Nevada22,1300.59×
West Virginia21,8381.2×
Iowa21,7020.67×
Montana20,2641.87×
New Mexico18,6960.95×
Nebraska17,6200.9×
Alaska17,4342.08×
New Hampshire16,7941.09×
Maine16,2071.16×
Hawaii15,4110.92×
Rhode Island15,0581.21×
South Dakota15,0011.66×
North Dakota14,6061.82×
Wyoming14,1322.44×
Vermont13,6711.99×
Delaware12,4481.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Search and rescue dog audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters5.52×Shopping
Google Home9.98×Technology & Electronics
Collectable2.32×Kids & Family
Hibachi10.61×Food & Beverages
Ira Glass20.42×Music & Radio
Goop5.62×Internet & Social Media
headspace9.67×Health
Bank account2.55×Business & Career
Natural rubber2.09×Cars & Mobility
Wok6.46×Food & Beverages
Grace Slick8.22×Music & Radio
Governor of Michigan6.45×Politics & Society
UK garage4.66×Music & Radio
Goma14.6×Travel & Leisure
Cherish (group)8.81×Music & Radio
Unique Gifts1.66×Shopping
Throne of Glass5.13×Literature
Birthday Gifts2.12×Kids & Family
Kikar HaShabbat10.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Search and rescue dog audience
TraitClusterScore
PatriotismCONSERVATISM5.01
DIY MentalityTHRILL1.58
Community OrientationOPEN1.54
Pet OwnershipJOY1.54
SustainabilityBALANCE1.51
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Search and rescue dog
CountryShare
United States49.8%
United Kingdom9.4%
Australia4.8%

See Search and rescue dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Search and rescue dog have in United States?

Search and rescue dog has an estimated audience of 3,909,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Search and rescue dog fans?

69.1% of Search and rescue dog fans are female, 30.9% are male, with an average age of 39.7 years.

Which brands do Search and rescue dog fans like most?

Search and rescue dog fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (5.52×), and Google Home (9.98×) over the country average.

Where do Search and rescue dog fans live in United States?

Search and rescue dog fans in United States are most concentrated in California (reach 329,200), Texas (reach 223,633), and Florida (reach 182,266). These three regions account for the largest share of the active audience.

What other brands do Search and rescue dog fans also like?

Beyond Search and rescue dog itself, the audience over-indexes on Urban Outfitters (5.52×), Google Home (9.98×), Collectable (2.32×), and Hibachi (10.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Search and rescue dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.