Rascasse Audience Intelligence

Security guard Audience in Germany

A data profile of the people who buy, follow and care about Security guard in Germany — modelled from more than twelve digital signal sources. Security guard has an estimated audience of 1,121,957 people in Germany.

#2914among Topic in Germany#242in Politics & Society

The average Security guard fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Brenda Song, Public security, Security alarm, with strongest over-indexing on Brenda Song (28.22× the country average).

Demographically, the Security guard audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Security guard fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Brenda Song.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security guard profile in Germany.

Audience size
1.1M
in Germany
Gender
30.3%♀
69.7% male
Age
40.4
average years
Country rank
#5889
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Security guard fans

30.3% are female, 69.7% are male, average age 40.4.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Security guard audience in Germany
MetricValue
Female30.3%
Male69.7%
Average age40.4
Estimated audience size1,121,957
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Security guard audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3925%
40-4925%
50+18%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Security guard audience comes from Germany.

Worldwide audience distribution share by country for Security guard
CountryShare
United States15.2%
France6.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security guard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Security guard fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.47×
02Berlin~60K1.23×
03Nordrhein-Westfalen~300K1.17×
04Hessen~100K1.15×
05Bremen~10K1.14×
06Hamburg~30K1.10×
07Schleswig-Holstein~40K1.07×
08Niedersachsen~100K1.06×
09Baden-Württemberg~200K1.04×
10Rheinland-Pfalz~60K1.00×
11Bayern~200K0.96×
12Sachsen-Anhalt~30K0.86×
13Sachsen~50K0.85×
14Mecklenburg-Vorpommern~20K0.85×
15Saarland~10K0.77×
16Thüringen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Security guard, Germany
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security guard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security guard audience
#·InterestCategoryAffinity×
01Brenda SongFashion & Accessoires28.22×
02Public securityPolitics & Society17.51×
03Security alarmHome & Garden12.72×
04Central heatingHome & Garden5.33×
05Apotheken UmschauHealth4.64×
06Risk managementBusiness & Career3.71×
07SixtCars & Mobility3.52×
08Junge FreiheitNews3.51×
09TipicoGames2.39×
10Solar energyHome & Garden2.23×
11Aral AGCars & Mobility2.05×
12ADACCars & Mobility1.98×
13Dynamo DresdenSports1.98×
14PostbankBusiness & Career1.95×
15FRITZ!BoxTechnology & Electronics1.81×
16Used carCars & Mobility1.80×
17SportschauSports1.62×
18CHECK24Business & Career1.59×
19Müller (company)Food & Beverages1.54×
20AutoScout24Cars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security guard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security guard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Community OrientationOPEN1.69×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security guard audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Design AffinityPREMIUM0.56×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Security guard have in Germany?

Security guard has an estimated audience of 1,121,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Security guard fans?

30.3% of Security guard fans are female, 69.7% are male, with an average age of 40.4 years.

03

Which brands do Security guard fans like most?

Security guard fans show strongest brand affinity for Brenda Song (28.22×), Public security (17.51×), and Security alarm (12.72×) over the country average.

04

Where do Security guard fans live in Germany?

Security guard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Security guard fans also like?

Beyond Security guard itself, the audience over-indexes on Public security (17.51×), Security alarm (12.72×), Junge Freiheit (3.51×), and Tipico (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Security guard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Security guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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