Security guard Audience in Germany
Security guard has an estimated audience of 1,121,957 people in Germany. 30.3% are female, 69.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Urban Outfitters, Litter box, Christmas Gift, VfL Wolfsburg.
The average Security guard fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Urban Outfitters, Litter box, with strongest over-indexing on Progressive rock (2.26× the country average). Demographically, the Security guard audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Security guard fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 40.4 |
| Estimated audience size | 1,121,957 |
Audience persona
The typical Security guard fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,748 | 1.25× |
| Bayern | 185,177 | 1.03× |
| Baden-Württemberg | 166,414 | 1.09× |
| Niedersachsen | 118,900 | 1.09× |
| Hessen | 95,044 | 1.11× |
| Rheinland-Pfalz | 57,816 | 1.03× |
| Berlin | 51,476 | 1.03× |
| Sachsen | 48,156 | 0.88× |
| Schleswig-Holstein | 43,888 | 1.09× |
| Brandenburg | 38,413 | 1.1× |
| Hamburg | 29,039 | 1.15× |
| Sachsen-Anhalt | 24,601 | 0.85× |
| Thüringen | 20,082 | 0.7× |
| Mecklenburg-Vorpommern | 15,854 | 0.74× |
| Bremen | 12,107 | 1.26× |
| Saarland | 8,526 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.26× | Music & Radio |
| Urban Outfitters | 2.34× | Shopping |
| Litter box | 1.57× | Pets & Animals |
| Christmas Gift | 1.97× | Kids & Family |
| VfL Wolfsburg | 1.67× | Sports |
| 3D printing | 2.06× | Technology & Electronics |
| Urban horticulture | 1.58× | Home & Garden |
| Stucco | 2.12× | Home & Garden |
| Home Delivery | 1.8× | Food & Beverages |
| MK | 1.73× | Music & Radio |
| Carrie (novel) | 2.86× | Literature |
| Emperor Entertainment Group | 1.89× | Business & Career |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Metamorphoses | 1.51× | Literature |
| Zagreb | 1.77× | Travel & Leisure |
| HODINKEE | 4.66× | Fashion & Accessoires |
| Volvo V60 | 2.09× | Cars & Mobility |
| Keeper (password manager) | 1.9× | Technology & Electronics |
| ABC TV | 6.68× | Movies & TV |
| Mohamed Salah | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.66 |
| Community Orientation | OPEN | 1.79 |
| Need for Security | CONSERVATISM | 1.32 |
| Luxury Orientation | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| France | 6.8% |
| Germany | 6.5% |
See Security guard audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Security guard have in Germany?
Security guard has an estimated audience of 1,121,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Security guard fans?
30.3% of Security guard fans are female, 69.7% are male, with an average age of 40.4 years.
Which brands do Security guard fans like most?
Security guard fans show strongest brand affinity for Progressive rock (2.26×), Urban Outfitters (2.34×), and Litter box (1.57×) over the country average.
Where do Security guard fans live in Germany?
Security guard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,748), Bayern (reach 185,177), and Baden-Württemberg (reach 166,414). These three regions account for the largest share of the active audience.
What other brands do Security guard fans also like?
Beyond Security guard itself, the audience over-indexes on Urban Outfitters (2.34×), Litter box (1.57×), Christmas Gift (1.97×), and VfL Wolfsburg (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Security guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.