Security guard Audience in United States

Security guard logo

Security guard has an estimated audience of 2,633,091 people in United States. 41.5% are female, 58.5% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Historic site, Urban Outfitters, Vocal harmony, Governor of Michigan, Goop.

The average Security guard fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Urban Outfitters, Vocal harmony, with strongest over-indexing on Historic site (30.66× the country average). Demographically, the Security guard audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Security guard fans

Demographic split for Security guard audience in United States
MetricValue
Female41.5%
Male58.5%
Average age42.5
Estimated audience size2,633,091

Audience persona

The typical Security guard fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Security guard in United States
RegionReachAffinity
California604,8002.09×
New York316,4002.15×
Texas311,9181.38×
Florida230,9221.3×
Illinois94,9131.08×
Georgia93,1171.15×
Pennsylvania83,4400.94×
New Jersey82,2361.23×
Oklahoma77,7412.66×
Ohio76,7920.95×
Arizona72,3961.35×
Tennessee70,2741.33×
North Carolina66,3410.84×
Michigan60,5610.88×
Washington60,2041.14×
Maryland59,2531.31×
Virginia56,8250.89×
Nevada49,4231.94×
Louisiana44,5661.31×
Alabama40,3881.1×
Indiana38,5670.8×
Massachusetts38,2600.74×
Colorado34,3210.83×
Missouri33,9610.8×
South Carolina33,5040.85×
Oregon30,0931×
Kentucky29,9550.91×
Wisconsin28,0830.71×
Minnesota27,5170.73×
Connecticut26,7621.01×
Mississippi25,6791.18×
Utah20,1900.86×
Arkansas19,2070.89×
Kansas18,1010.87×
New Mexico14,8521.12×
Iowa13,2870.61×
Hawaii10,7960.95×
Washington, District of Columbia9,5941.21×
West Virginia9,4710.77×
Nebraska9,3460.71×
Idaho7,6690.58×
Rhode Island6,7240.8×
Delaware6,6440.91×
South Dakota4,1910.69×
Maine4,1710.44×
Alaska4,1440.74×
New Hampshire3,9620.38×
Montana3,3590.46×
North Dakota3,1670.59×
Wyoming1,8270.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security guard audience
BrandAffinityCategory
Historic site30.66×Arts & Culture
Urban Outfitters11.57×Shopping
Vocal harmony10.03×Music & Radio
Governor of Michigan16.04×Politics & Society
Goop10.81×Internet & Social Media
Wok12.29×Food & Beverages
Grinch7.4×Movies & TV
Hipster16.72×Politics & Society
La Jolla15.44×Travel & Leisure
Hibachi11.99×Food & Beverages
Fairy godmother10.73×Literature
headspace12.58×Health
Google Home8.58×Technology & Electronics
Cherish (group)14.26×Music & Radio
El Paso County, Colorado16.76×Travel & Leisure
TV Fanatic13.05×Movies & TV
Grace Slick10.56×Music & Radio
Theocracy8.78×Music & Radio
Mathcore8.45×Music & Radio
Guitarist (magazine)11.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security guard audience
TraitClusterScore
PatriotismCONSERVATISM6.65
Need for SecurityCONSERVATISM2.26
Career OrientationPOWER1.84
Urban LifestyleOPEN1.73
Quality AwarenessPREMIUM1.62
Social Media UsageJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Security guard
CountryShare
United States15.2%
France6.8%
Germany6.5%

See Security guard audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Security guard have in United States?

Security guard has an estimated audience of 2,633,091 people in United States, concentrated in California and New York.

What is the gender split and age of Security guard fans?

41.5% of Security guard fans are female, 58.5% are male, with an average age of 42.5 years.

Which brands do Security guard fans like most?

Security guard fans show strongest brand affinity for Historic site (30.66×), Urban Outfitters (11.57×), and Vocal harmony (10.03×) over the country average.

Where do Security guard fans live in United States?

Security guard fans in United States are most concentrated in California (reach 604,800), New York (reach 316,400), and Texas (reach 311,918). These three regions account for the largest share of the active audience.

What other brands do Security guard fans also like?

Beyond Security guard itself, the audience over-indexes on Urban Outfitters (11.57×), Vocal harmony (10.03×), Governor of Michigan (16.04×), and Goop (10.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.