Rascasse Audience Intelligence

Security guard Audience in United States

A data profile of the people who buy, follow and care about Security guard in United States — modelled from more than twelve digital signal sources. Security guard has an estimated audience of 2,633,091 people in United States.

#5479among Topic in United States#749in Politics & Society

The average Security guard fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Public security, Alarm clock, Atlético Nacional, with strongest over-indexing on Public security (8.16× the country average).

Demographically, the Security guard audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Security guard fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security guard profile in United States.

Audience size
2.6M
in United States
Gender
41.5%♀
58.5% male
Age
42.5
average years
Country rank
#11455
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Security guard fans

41.5% are female, 58.5% are male, average age 42.5.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Security guard audience in United States
MetricValue
Female41.5%
Male58.5%
Average age42.5
Estimated audience size2,633,091
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Security guard audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Security guard audience comes from United States.

Worldwide audience distribution share by country for Security guard
CountryShare
United States15.2%
France6.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security guard audience in United States is strongest.

Fig. 05

Top regions by affinity

Security guard fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K2.39×
02Colorado~90K2.11×
03Oklahoma~60K2.07×
04New York~300K1.86×
05California~500K1.82×
06Nevada~40K1.64×
07Washington, District of Columbia~10K1.34×
08Tennessee~70K1.33×
09Louisiana~40K1.32×
10Mississippi~30K1.28×
11Maryland~60K1.23×
12Arizona~70K1.22×
13Florida~200K1.19×
14New Mexico~20K1.14×
15New Jersey~80K1.13×
16Alabama~40K1.13×
17Illinois~100K1.12×
18Georgia~90K1.08×
19Washington~50K1.01×
20Connecticut~30K0.98×
21Arkansas~20K0.96×
22Pennsylvania~80K0.95×
23Hawaii~10K0.95×
24Ohio~80K0.94×
25Virginia~60K0.94×
26Delaware~7K0.93×
27Kentucky~30K0.92×
28Michigan~60K0.90×
29Oregon~30K0.90×
30North Carolina~70K0.87×
31South Carolina~30K0.87×
32Kansas~20K0.87×
33Alaska~5K0.87×
34Indiana~40K0.85×
35Utah~20K0.85×
36Rhode Island~7K0.84×
37Missouri~40K0.83×
38West Virginia~10K0.82×
39South Dakota~5K0.81×
40Nebraska~10K0.79×
41North Dakota~4K0.79×
42Massachusetts~40K0.77×
43Minnesota~30K0.77×
44Wisconsin~30K0.76×
45Vermont~4K0.76×
46Iowa~20K0.74×
47Montana~5K0.73×
48Maine~7K0.72×
49Idaho~9K0.71×
50New Hampshire~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Security guard, United States
0.65×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security guard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security guard audience
#·InterestCategoryAffinity×
01Atlético NacionalSports14.75×
02Alarm clockHome & Garden12.85×
03La Gazzetta dello SportSports12.47×
04Ski jumpingSports12.47×
05Public securityPolitics & Society8.16×
06DrywallHome & Garden4.13×
07Information securityBusiness & Career3.69×
08Navy Federal Credit UnionBusiness & Career3.17×
09Job fairBusiness & Career3.16×
10Self-defenseSports3.12×
11Career developmentBusiness & Career2.32×
12CarpentryHome & Garden2.11×
13SubwayFood & Beverages1.96×
14Burger KingFood & Beverages1.86×
15Indeed.comBusiness & Career1.81×
16Planet FitnessSports1.80×
17United Parcel ServiceBusiness & Career1.73×
18RedditInternet & Social Media1.70×
19Pizza HutFood & Beverages1.67×
20AutoZoneCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security guard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security guard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.92×
Need for SecurityCONSERVATISM2.29×
Career OrientationPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security guard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.70×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Security guard have in United States?

Security guard has an estimated audience of 2,633,091 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Security guard fans?

41.5% of Security guard fans are female, 58.5% are male, with an average age of 42.5 years.

03

Which brands do Security guard fans like most?

Security guard fans show strongest brand affinity for Public security (8.16×), Alarm clock (12.85×), and Atlético Nacional (14.75×) over the country average.

04

Where do Security guard fans live in United States?

Security guard fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Security guard fans also like?

Beyond Security guard itself, the audience over-indexes on Alarm clock (12.85×), Atlético Nacional (14.75×), Subway (1.96×), and Planet Fitness (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Security guard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Security guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →