Rascasse Audience Intelligence

Alarm clock Audience in United States

A data profile of the people who buy, follow and care about Alarm clock in United States — modelled from more than twelve digital signal sources. Alarm clock has an estimated audience of 2,179,838 people in United States.

#6039among Topic in United States#753in Home & Garden

The average Alarm clock fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include In Time, Ethics, Security guard, with strongest over-indexing on In Time (26.46× the country average).

Demographically, the Alarm clock audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alarm clock fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for In Time.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alarm clock profile in United States.

Audience size
2.2M
in United States
Gender
67.1%♀
32.9% male
Age
42.2
average years
Country rank
#13305
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alarm clock fans

67.1% are female, 32.9% are male, average age 42.2.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Alarm clock audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.2
Estimated audience size2,179,838
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Alarm clock audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Alarm clock audience comes from United States.

Worldwide audience distribution share by country for Alarm clock
CountryShare
United States19.6%
United Kingdom7.5%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alarm clock audience in United States is strongest.

Fig. 05

Top regions by affinity

Alarm clock fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.20×
02Alabama~30K1.14×
03North Dakota~5K1.14×
04Virginia~60K1.12×
05Indiana~40K1.12×
06Kentucky~30K1.09×
07North Carolina~70K1.08×
08Arkansas~20K1.08×
09Vermont~4K1.08×
10Pennsylvania~80K1.07×
11Georgia~70K1.07×
12Louisiana~30K1.07×
13Ohio~70K1.05×
14Michigan~60K1.04×
15Montana~6K1.04×
16Missouri~40K1.03×
17South Carolina~30K1.03×
18Wisconsin~30K1.03×
19Delaware~6K1.03×
20Tennessee~40K1.02×
21Nevada~20K1.02×
22Oklahoma~20K1.01×
23Kansas~20K1.01×
24West Virginia~10K1.01×
25Rhode Island~7K1.01×
26Oregon~30K1.00×
27Texas~200K0.99×
28Maryland~40K0.99×
29Mississippi~20K0.99×
30Idaho~10K0.99×
31Massachusetts~40K0.98×
32Colorado~30K0.98×
33Minnesota~30K0.98×
34Nebraska~10K0.98×
35New Mexico~10K0.98×
36Maine~8K0.97×
37South Dakota~5K0.97×
38Illinois~70K0.96×
39Alaska~4K0.96×
40Washington~40K0.95×
41Connecticut~20K0.95×
42New Hampshire~8K0.95×
43Florida~100K0.94×
44Arizona~40K0.94×
45New York~100K0.91×
46New Jersey~50K0.91×
47Utah~20K0.91×
48California~200K0.90×
49Hawaii~8K0.84×
50Washington, District of Columbia~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Alarm clock, United States
0.72×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alarm clock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alarm clock audience
#·InterestCategoryAffinity×
01In TimeMovies & TV26.46×
02Emilia (Bulgarian singer)Music & Radio25.20×
03Security guardPolitics & Society12.85×
04Alarm deviceHome & Garden11.91×
05Extended familyKids & Family8.78×
06Security alarmHome & Garden8.33×
07Kirsten DunstMovies & TV8.16×
08Philip RiversSports7.82×
09ClockFashion & Accessoires5.12×
10WatchFashion & Accessoires3.04×
11EthicsBusiness & Career2.88×
12SleepHealth2.74×
13Old NavyFashion & Accessoires2.06×
14PsychologyBusiness & Career1.92×
15InfantKids & Family1.88×
16ChildKids & Family1.73×
17WomanKids & Family1.67×
18HappinessHealth1.62×
19Mobile phonesTechnology & Electronics1.56×
20CosmeticsBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alarm clock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alarm clock audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
CreativityOPEN1.52×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alarm clock audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.11×
Luxury OrientationPREMIUM1.11×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alarm clock have in United States?

Alarm clock has an estimated audience of 2,179,838 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alarm clock fans?

67.1% of Alarm clock fans are female, 32.9% are male, with an average age of 42.2 years.

03

Which brands do Alarm clock fans like most?

Alarm clock fans show strongest brand affinity for In Time (26.46×), Ethics (2.88×), and Security guard (12.85×) over the country average.

04

Where do Alarm clock fans live in United States?

Alarm clock fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alarm clock fans also like?

Beyond Alarm clock itself, the audience over-indexes on Ethics (2.88×), Security guard (12.85×), Sleep (2.74×), and Kirsten Dunst (8.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Alarm clock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alarm clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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