Alarm clock Audience in Germany
Alarm clock has an estimated audience of 443,368 people in Germany. 55.6% are female, 44.4% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Big Ben, Bosch (TV series), Cordless telephone, Richard Harris, The Haunting (1999 film).
The average Alarm clock fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Big Ben, Bosch (TV series), Cordless telephone, with strongest over-indexing on Big Ben (81.74× the country average). Demographically, the Alarm clock audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Alarm clock fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.6 |
| Estimated audience size | 443,368 |
Audience persona
The typical Alarm clock fan in Germany is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Big Ben.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,061 | 1.08× |
| Bayern | 77,886 | 1.09× |
| Baden-Württemberg | 70,919 | 1.17× |
| Niedersachsen | 47,446 | 1.1× |
| Hessen | 32,176 | 0.95× |
| Rheinland-Pfalz | 24,476 | 1.1× |
| Sachsen | 22,834 | 1.05× |
| Berlin | 17,767 | 0.9× |
| Schleswig-Holstein | 16,270 | 1.02× |
| Brandenburg | 13,242 | 0.96× |
| Thüringen | 10,812 | 0.96× |
| Sachsen-Anhalt | 10,691 | 0.93× |
| Hamburg | 9,951 | 0.99× |
| Mecklenburg-Vorpommern | 8,060 | 0.95× |
| Saarland | 4,763 | 0.87× |
| Bremen | 3,249 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big Ben | 81.74× | Travel & Leisure |
| Bosch (TV series) | 43.66× | Movies & TV |
| Cordless telephone | 144.73× | Technology & Electronics |
| Richard Harris | 32.73× | Movies & TV |
| The Haunting (1999 film) | 58.78× | Movies & TV |
| CeX (company) | 115.67× | Technology & Electronics |
| Easy-Bake Oven | 120.97× | Kids & Family |
| National Lampoon's Vacation (film series) | 51.13× | |
| Happy New Year (2014 film) | 8.05× | Movies & TV |
| Tablo | 63.49× | Music & Radio |
| G-Market | 96.69× | Technology & Electronics |
| Microphone | 7.06× | Music & Radio |
| The Amityville Horror (1979 film) | 65.31× | Movies & TV |
| Beneteau | 51.48× | Cars & Mobility |
| Anya Taylor-Joy | 9.61× | Movies & TV |
| Lugano | 20× | Travel & Leisure |
| Kenneth Branagh | 11.47× | Movies & TV |
| Whirlpool Corporation | 7.38× | Home & Garden |
| Beatrix Potter | 14.09× | Literature |
| Warren Buffett | 7.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 7.5% |
| Spain | 6.6% |
See Alarm clock audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alarm clock have in Germany?
Alarm clock has an estimated audience of 443,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alarm clock fans?
55.6% of Alarm clock fans are female, 44.4% are male, with an average age of 42.6 years.
Which brands do Alarm clock fans like most?
Alarm clock fans show strongest brand affinity for Big Ben (81.74×), Bosch (TV series) (43.66×), and Cordless telephone (144.73×) over the country average.
Where do Alarm clock fans live in Germany?
Alarm clock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,061), Bayern (reach 77,886), and Baden-Württemberg (reach 70,919). These three regions account for the largest share of the active audience.
What other brands do Alarm clock fans also like?
Beyond Alarm clock itself, the audience over-indexes on Bosch (TV series) (43.66×), Cordless telephone (144.73×), Richard Harris (32.73×), and The Haunting (1999 film) (58.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alarm clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.