Rascasse Audience Intelligence

Alarm clock Audience in Germany

A data profile of the people who buy, follow and care about Alarm clock in Germany — modelled from more than twelve digital signal sources. Alarm clock has an estimated audience of 443,368 people in Germany.

#4972among Topic in Germany#696in Home & Garden

The average Alarm clock fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Big Ben, Bosch (TV series), Cordless telephone, with strongest over-indexing on Big Ben (81.74× the country average).

Demographically, the Alarm clock audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alarm clock fan in Germany is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Big Ben.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alarm clock profile in Germany.

Audience size
443K
in Germany
Gender
55.6%♀
44.4% male
Age
42.6
average years
Country rank
#12899
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alarm clock fans

55.6% are female, 44.4% are male, average age 42.6.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Alarm clock audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age42.6
Estimated audience size443,368
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Alarm clock audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4927%
50+26%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Alarm clock audience comes from Germany.

Worldwide audience distribution share by country for Alarm clock
CountryShare
United States19.6%
United Kingdom7.5%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alarm clock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alarm clock fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.22×
02Baden-Württemberg~70K1.09×
03Niedersachsen~50K1.08×
04Bayern~70K1.05×
05Nordrhein-Westfalen~100K1.04×
06Sachsen~20K1.03×
07Schleswig-Holstein~20K1.02×
08Thüringen~10K0.98×
09Brandenburg~10K0.97×
10Hamburg~10K0.97×
11Mecklenburg-Vorpommern~8K0.97×
12Saarland~5K0.96×
13Sachsen-Anhalt~10K0.95×
14Hessen~30K0.92×
15Bremen~3K0.91×
16Berlin~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Alarm clock, Germany
0.90×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alarm clock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alarm clock audience
#·InterestCategoryAffinity×
01Cordless telephoneTechnology & Electronics144.73×
02Easy-Bake OvenKids & Family120.97×
03CeX (company)Technology & Electronics115.67×
04G-MarketTechnology & Electronics96.69×
05Big BenTravel & Leisure81.74×
06The Amityville Horror (1979 film)Movies & TV65.31×
07TabloMusic & Radio63.49×
08The Haunting (1999 film)Movies & TV58.78×
09BeneteauCars & Mobility51.48×
10National Lampoon's Vacation (film series)Movie / TV Show / Series51.13×
11Bosch (TV series)Movies & TV43.66×
12Marble sculptureArts & Culture34.54×
13Richard HarrisMovies & TV32.73×
14LuganoTravel & Leisure20.00×
15Beatrix PotterLiterature14.09×
16Kenneth BranaghMovies & TV11.47×
17Anya Taylor-JoyMovies & TV9.61×
18Happy New Year (2014 film)Movies & TV8.05×
19Whirlpool CorporationHome & Garden7.38×
20MicrophoneMusic & Radio7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alarm clock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alarm clock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Luxury OrientationPREMIUM1.34×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alarm clock audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
ExtroversionTHRILL0.86×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alarm clock have in Germany?

Alarm clock has an estimated audience of 443,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alarm clock fans?

55.6% of Alarm clock fans are female, 44.4% are male, with an average age of 42.6 years.

03

Which brands do Alarm clock fans like most?

Alarm clock fans show strongest brand affinity for Big Ben (81.74×), Bosch (TV series) (43.66×), and Cordless telephone (144.73×) over the country average.

04

Where do Alarm clock fans live in Germany?

Alarm clock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Alarm clock fans also like?

Beyond Alarm clock itself, the audience over-indexes on Bosch (TV series) (43.66×), Cordless telephone (144.73×), Richard Harris (32.73×), and CeX (company) (115.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Alarm clock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alarm clock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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