A data profile of the people who buy, follow and care about Beatrix Potter in Germany — modelled from more than twelve digital signal sources. Beatrix Potter has an estimated audience of 305,308 people in Germany.
The average Beatrix Potter fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wyndham Rewards, Cane Corso, New Year's Eve, with strongest over-indexing on Wyndham Rewards (178.77× the country average).
Demographically, the Beatrix Potter audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beatrix Potter fan in Germany is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Wyndham Rewards.
The key figures that characterise the Beatrix Potter profile in Germany.
52.7% are female, 47.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.7 |
| Estimated audience size | 305,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Beatrix Potter audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 27.4% |
| United States | 19.6% |
| Germany | 12.7% |
Where the Beatrix Potter audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.22× | |
| 02 | Brandenburg | ~10K | 1.19× | |
| 03 | Thüringen | ~9K | 1.18× | |
| 04 | Schleswig-Holstein | ~10K | 1.16× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.11× | |
| 06 | Niedersachsen | ~30K | 1.05× | |
| 07 | Sachsen | ~20K | 1.02× | |
| 08 | Sachsen-Anhalt | ~8K | 1.01× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Hamburg | ~6K | 0.94× | |
| 11 | Bremen | ~2K | 0.93× | |
| 12 | Bayern | ~50K | 0.92× | |
| 13 | Saarland | ~3K | 0.92× | |
| 14 | Baden-Württemberg | ~40K | 0.89× | |
| 15 | Nordrhein-Westfalen | ~60K | 0.85× | |
| 16 | Hessen | ~20K | 0.83× |
The strongest cross-interests of the Beatrix Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wyndham Rewards | Shopping | 178.77× | ||
| 02 | London Dungeon | Travel & Leisure | 29.91× | ||
| 03 | London Underground | Cars & Mobility | 19.73× | ||
| 04 | New Year's Eve | Home & Garden | 14.28× | ||
| 05 | Ronaldinho | Sports | 14.09× | ||
| 06 | Luka Modrić | Sports | 14.09× | ||
| 07 | Scott Eastwood | Movies & TV | 14.09× | ||
| 08 | Times Square | Travel & Leisure | 14.09× | ||
| 09 | TP-Link | Technology & Electronics | 14.09× | ||
| 10 | New Amsterdam | Movies & TV | 14.09× | ||
| 11 | Alarm clock | Home & Garden | 14.09× | ||
| 12 | BNP Paribas | Business & Career | 14.09× | ||
| 13 | Big Ben | Travel & Leisure | 13.83× | ||
| 14 | Cane Corso | Food & Beverages | 13.69× | ||
| 15 | South Park | Movies & TV | 8.78× | ||
| 16 | Nostalgia | Home & Garden | 8.72× | ||
| 17 | Greeting card | Kids & Family | 8.50× | ||
| 18 | Tom Hanks | Movies & TV | 7.39× | ||
| 19 | Kaufland | Shopping | 2.42× | ||
| 20 | Tagesschau | Movies & TV | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.53× | |
| Design Affinity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.84× |
Beatrix Potter has an estimated audience of 305,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.7% of Beatrix Potter fans are female, 47.3% are male, with an average age of 41.7 years.
Beatrix Potter fans show strongest brand affinity for Wyndham Rewards (178.77×), Cane Corso (13.69×), and New Year's Eve (14.28×) over the country average.
Beatrix Potter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Beatrix Potter itself, the audience over-indexes on Cane Corso (13.69×), New Year's Eve (14.28×), Nostalgia (8.72×), and Ronaldinho (14.09×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Beatrix Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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