Beatrix Potter Audience in United States

Beatrix Potter logo

Beatrix Potter has an estimated audience of 486,016 people in United States. 74.0% are female, 26.0% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, headspace, Google Home, Hibachi.

The average Beatrix Potter fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (13.69× the country average). Demographically, the Beatrix Potter audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Beatrix Potter fans

Demographic split for Beatrix Potter audience in United States
MetricValue
Female74.0%
Male26.0%
Average age38.6
Estimated audience size486,016

Audience persona

The typical Beatrix Potter fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Beatrix Potter in United States
RegionReachAffinity
California47,4150.89×
Texas30,4690.73×
New York29,1871.07×
Florida24,2380.74×
Pennsylvania16,4111×
North Carolina13,7610.94×
Ohio13,6430.91×
Georgia12,7480.85×
Washington12,5591.29×
Illinois12,5340.77×
Virginia11,8751×
Michigan11,4920.9×
Tennessee10,6701.09×
Massachusetts10,2891.07×
New Jersey9,5620.77×
Arizona9,3600.94×
Indiana8,6660.98×
Oregon8,4151.51×
Missouri8,3071.06×
Utah8,0821.86×
Colorado7,7621.01×
Alabama7,6441.13×
Maryland7,6350.91×
Wisconsin7,1620.98×
Minnesota6,6180.95×
South Carolina6,5800.9×
Kentucky6,1151×
Oklahoma5,2010.96×
Connecticut5,1351.05×
Louisiana4,8700.78×
Arkansas3,9470.99×
Kansas3,6660.96×
Idaho3,3981.39×
Iowa3,2790.82×
Maine3,1461.81×
Mississippi2,9420.73×
Nevada2,9250.62×
New Hampshire2,4381.27×
West Virginia2,1530.95×
Nebraska2,0470.84×
New Mexico2,0460.84×
Montana1,7051.26×
Rhode Island1,5791.02×
Hawaii1,4640.7×
Vermont1,4021.64×
Washington, District of Columbia1,3360.91×
Alaska1,2481.2×
Delaware9510.71×
South Dakota7640.68×
North Dakota6640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beatrix Potter audience
BrandAffinityCategory
Goop13.69×Internet & Social Media
Governor of Michigan18.21×Politics & Society
headspace19.85×Health
Google Home11.15×Technology & Electronics
Hibachi13.4×Food & Beverages
Grace Slick14.67×Music & Radio
Cherish (group)17.06×Music & Radio
Hickok4527.04×Internet & Social Media
Wok10.14×Food & Beverages
Grinch6.2×Movies & TV
Hardik Pandya19.83×Sports
El Paso County, Colorado15.32×Travel & Leisure
Fairy godmother8.75×Literature
Vocal harmony5.3×Music & Radio
No Escape (1994 film)13.07×Movies & TV
Ira Glass19.79×Music & Radio
Home construction1.64×Home & Garden
Nationality2.4×Politics & Society
Collectable1.76×Kids & Family
TV Fanatic11.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beatrix Potter audience
TraitClusterScore
PatriotismCONSERVATISM2.37
LGBTQ+ IdentityOPEN1.9
CreativityOPEN1.68
Price SensitivityPREMIUM1.61
Family OrientationCONSERVATISM1.6
SpiritualityBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Beatrix Potter
CountryShare
United Kingdom27.8%
United States20.0%
Germany12.5%

See Beatrix Potter audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Beatrix Potter have in United States?

Beatrix Potter has an estimated audience of 486,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Beatrix Potter fans?

74.0% of Beatrix Potter fans are female, 26.0% are male, with an average age of 38.6 years.

Which brands do Beatrix Potter fans like most?

Beatrix Potter fans show strongest brand affinity for Goop (13.69×), Governor of Michigan (18.21×), and headspace (19.85×) over the country average.

Where do Beatrix Potter fans live in United States?

Beatrix Potter fans in United States are most concentrated in California (reach 47,415), Texas (reach 30,469), and New York (reach 29,187). These three regions account for the largest share of the active audience.

What other brands do Beatrix Potter fans also like?

Beyond Beatrix Potter itself, the audience over-indexes on Governor of Michigan (18.21×), headspace (19.85×), Google Home (11.15×), and Hibachi (13.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beatrix Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.