Rascasse Audience Intelligence

Beatrix Potter Audience in United States

A data profile of the people who buy, follow and care about Beatrix Potter in United States — modelled from more than twelve digital signal sources. Beatrix Potter has an estimated audience of 470,134 people in United States.

#127among Author in United States#9251among Person in United States#923in Literature

The average Beatrix Potter fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Non-alcoholic beverage, The Conjuring, Pinterest, with strongest over-indexing on Non-alcoholic beverage (5.66× the country average).

Demographically, the Beatrix Potter audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beatrix Potter fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beatrix Potter profile in United States.

Audience size
470K
in United States
Gender
74.0%♀
26.0% male
Age
38.6
average years
Country rank
#37976
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beatrix Potter fans

74.0% are female, 26.0% are male, average age 38.6.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Beatrix Potter audience in United States
MetricValue
Female74.0%
Male26.0%
Average age38.6
Estimated audience size470,134
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Beatrix Potter audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4915%
50+21%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Beatrix Potter audience comes from United States.

Worldwide audience distribution share by country for Beatrix Potter
CountryShare
United Kingdom27.4%
United States19.6%
Germany12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beatrix Potter audience in United States is strongest.

Fig. 05

Top regions by affinity

Beatrix Potter fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.73×
02Maine~3K1.66×
03Vermont~1K1.57×
04Oregon~8K1.47×
05Idaho~3K1.38×
06New Hampshire~2K1.26×
07Washington~10K1.25×
08Montana~2K1.22×
09Alaska~1K1.18×
10Tennessee~10K1.13×
11Massachusetts~10K1.06×
12Missouri~8K1.05×
13Alabama~7K1.05×
14West Virginia~2K1.03×
15Connecticut~5K1.02×
16Rhode Island~2K1.02×
17Colorado~8K1.01×
18Kentucky~6K1.01×
19Arkansas~4K1.00×
20Kansas~4K1.00×
21Virginia~10K0.98×
22Wisconsin~7K0.98×
23Pennsylvania~20K0.97×
24Indiana~9K0.97×
25Minnesota~7K0.97×
26Oklahoma~5K0.96×
27New York~30K0.95×
28North Carolina~10K0.93×
29South Carolina~7K0.92×
30Ohio~10K0.91×
31Michigan~10K0.90×
32Maryland~7K0.89×
33Nebraska~2K0.89×
34Washington, District of Columbia~1K0.89×
35Arizona~9K0.88×
36New Mexico~2K0.88×
37Iowa~3K0.87×
38North Dakota<1K0.85×
39California~40K0.84×
40Georgia~10K0.84×
41Delaware~1K0.84×
42Mississippi~3K0.83×
43South Dakota<1K0.83×
44Louisiana~5K0.80×
45Hawaii~2K0.80×
46Illinois~10K0.77×
47New Jersey~9K0.76×
48Texas~30K0.72×
49Florida~20K0.71×
50Nevada~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Beatrix Potter, United States
0.65×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beatrix Potter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beatrix Potter audience
#·InterestCategoryAffinity×
01LakelandHome & Garden18.19×
02Stacy KeiblerMovies & TV13.38×
03Bird feedingPets & Animals13.28×
04Tim DuncanSports13.02×
05Cate BlanchettMovies & TV8.29×
06Art DecoArts & Culture6.75×
07The ConjuringMovies & TV6.57×
08Garden centreHome & Garden6.06×
09Non-alcoholic beverageFood & Beverages5.66×
10Anne HathawayMovies & TV4.91×
11Weather forecastingHome & Garden4.48×
12ZooKids & Family3.57×
13Microwave ovenHome & Garden3.37×
14Rail transportTravel & Leisure3.36×
15BakeryFood & Beverages2.68×
16Planet FitnessSports2.40×
17EtsyFashion & Accessoires2.36×
18PinterestInternet & Social Media2.23×
19Nonprofit organizationPolitics & Society2.17×
20RecipesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beatrix Potter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beatrix Potter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
SpiritualityBALANCE1.93×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beatrix Potter audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Quality AwarenessPREMIUM0.72×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beatrix Potter have in United States?

Beatrix Potter has an estimated audience of 470,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beatrix Potter fans?

74.0% of Beatrix Potter fans are female, 26.0% are male, with an average age of 38.6 years.

03

Which brands do Beatrix Potter fans like most?

Beatrix Potter fans show strongest brand affinity for Non-alcoholic beverage (5.66×), The Conjuring (6.57×), and Pinterest (2.23×) over the country average.

04

Where do Beatrix Potter fans live in United States?

Beatrix Potter fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Beatrix Potter fans also like?

Beyond Beatrix Potter itself, the audience over-indexes on The Conjuring (6.57×), Pinterest (2.23×), Anne Hathaway (4.91×), and Planet Fitness (2.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beatrix Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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