Greeting card Audience in Germany
Greeting card has an estimated audience of 1,389,395 people in Germany. 74.0% are female, 26.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paper craft, ImmoScout24, Cardmaking, Scrapbooking, Handicraft.
The average Greeting card fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paper craft, ImmoScout24, Cardmaking, with strongest over-indexing on Paper craft (5.17× the country average). Demographically, the Greeting card audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Greeting card fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.2 |
| Estimated audience size | 1,389,395 |
Audience persona
The typical Greeting card fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Paper craft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,716 | 1.06× |
| Bayern | 269,425 | 1.21× |
| Baden-Württemberg | 218,364 | 1.15× |
| Niedersachsen | 142,497 | 1.06× |
| Hessen | 99,834 | 0.94× |
| Sachsen | 74,228 | 1.09× |
| Rheinland-Pfalz | 64,124 | 0.92× |
| Berlin | 51,763 | 0.83× |
| Schleswig-Holstein | 49,950 | 1× |
| Thüringen | 47,154 | 1.33× |
| Brandenburg | 42,445 | 0.98× |
| Sachsen-Anhalt | 37,910 | 1.05× |
| Hamburg | 24,693 | 0.79× |
| Mecklenburg-Vorpommern | 24,273 | 0.92× |
| Saarland | 14,584 | 0.85× |
| Bremen | 9,628 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paper craft | 5.17× | Kids & Family |
| ImmoScout24 | 1.86× | Home & Garden |
| Cardmaking | 5.54× | Kids & Family |
| Scrapbooking | 3.88× | Kids & Family |
| Handicraft | 1.74× | Home & Garden |
| Gift | 1.77× | Shopping |
| Childhood | 1.73× | Kids & Family |
| Hobby | 1.75× | Home & Garden |
| Arts and Crafts movement | 4.3× | Arts & Culture |
| Dog lovers | 1.93× | Pets & Animals |
| Tyrol (state) | 1.84× | Travel & Leisure |
| Horse breeding | 1.89× | Pets & Animals |
| Contemporary art | 1.87× | Arts & Culture |
| Trousers | 1.77× | Fashion & Accessoires |
| Holiday | 1.71× | Travel & Leisure |
| Horse training | 1.93× | Pets & Animals |
| Dog walking | 1.72× | Pets & Animals |
| Modern art | 1.81× | Arts & Culture |
| Hugendubel | 2.33× | Shopping |
| Modern architecture | 1.92× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.46 |
| Design Affinity | PREMIUM | 2.17 |
| Sustainability | BALANCE | 2.08 |
| Luxury Orientation | PREMIUM | 1.75 |
| Creativity | OPEN | 1.73 |
| LGBTQ+ Identity | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 12.2% |
| Italy | 5.6% |
See Greeting card audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Greeting card have in Germany?
Greeting card has an estimated audience of 1,389,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greeting card fans?
74.0% of Greeting card fans are female, 26.0% are male, with an average age of 40.2 years.
Which brands do Greeting card fans like most?
Greeting card fans show strongest brand affinity for Paper craft (5.17×), ImmoScout24 (1.86×), and Cardmaking (5.54×) over the country average.
Where do Greeting card fans live in Germany?
Greeting card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,716), Bayern (reach 269,425), and Baden-Württemberg (reach 218,364). These three regions account for the largest share of the active audience.
What other brands do Greeting card fans also like?
Beyond Greeting card itself, the audience over-indexes on ImmoScout24 (1.86×), Cardmaking (5.54×), Scrapbooking (3.88×), and Handicraft (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greeting card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.