Rascasse Audience Intelligence

Greeting card Audience in Germany

A data profile of the people who buy, follow and care about Greeting card in Germany — modelled from more than twelve digital signal sources. Greeting card has an estimated audience of 1,389,395 people in Germany.

#2536among Topic in Germany#133in Kids & Family

The average Greeting card fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paper craft, ImmoScout24, Hugendubel, with strongest over-indexing on Paper craft (5.17× the country average).

Demographically, the Greeting card audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greeting card fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Paper craft.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greeting card profile in Germany.

Audience size
1.4M
in Germany
Gender
74.0%♀
26.0% male
Age
40.2
average years
Country rank
#4789
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greeting card fans

74.0% are female, 26.0% are male, average age 40.2.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Greeting card audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age40.2
Estimated audience size1,389,395
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Greeting card audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Greeting card audience comes from Germany.

Worldwide audience distribution share by country for Greeting card
CountryShare
United States34.2%
United Kingdom12.2%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greeting card audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greeting card fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.25×
02Bayern~300K1.13×
03Baden-Württemberg~200K1.09×
04Berlin~70K1.05×
05Sachsen-Anhalt~40K1.05×
06Sachsen~70K1.04×
07Bremen~10K1.04×
08Nordrhein-Westfalen~300K1.02×
09Hessen~100K1.02×
10Niedersachsen~100K1.01×
11Saarland~20K1.01×
12Brandenburg~40K1.00×
13Mecklenburg-Vorpommern~30K0.99×
14Schleswig-Holstein~50K0.98×
15Rheinland-Pfalz~60K0.93×
16Hamburg~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Greeting card, Germany
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greeting card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greeting card audience
#·InterestCategoryAffinity×
01CardmakingKids & Family5.54×
02Paper craftKids & Family5.17×
03Arts and Crafts movementArts & Culture4.30×
04ScrapbookingKids & Family3.88×
05HugendubelShopping2.33×
06Dog loversPets & Animals1.93×
07Horse trainingPets & Animals1.93×
08Modern architectureArts & Culture1.92×
09Horse breedingPets & Animals1.89×
10Contemporary artArts & Culture1.87×
11ImmoScout24Home & Garden1.86×
12Tyrol (state)Travel & Leisure1.84×
13Modern artArts & Culture1.81×
14GiftShopping1.77×
15TrousersFashion & Accessoires1.77×
16HobbyHome & Garden1.75×
17HandicraftHome & Garden1.74×
18ChildhoodKids & Family1.73×
19Dog walkingPets & Animals1.72×
20HolidayTravel & Leisure1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greeting card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greeting card audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.24×
IndividualismJOY1.22×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greeting card audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.63×
Need for SecurityCONSERVATISM0.64×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greeting card have in Germany?

Greeting card has an estimated audience of 1,389,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greeting card fans?

74.0% of Greeting card fans are female, 26.0% are male, with an average age of 40.2 years.

03

Which brands do Greeting card fans like most?

Greeting card fans show strongest brand affinity for Paper craft (5.17×), ImmoScout24 (1.86×), and Hugendubel (2.33×) over the country average.

04

Where do Greeting card fans live in Germany?

Greeting card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Greeting card fans also like?

Beyond Greeting card itself, the audience over-indexes on ImmoScout24 (1.86×), Hugendubel (2.33×), Cardmaking (5.54×), and Scrapbooking (3.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Greeting card audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greeting card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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