Rascasse Audience Intelligence

Extended family Audience in United States

A data profile of the people who buy, follow and care about Extended family in United States — modelled from more than twelve digital signal sources. Extended family has an estimated audience of 3,568,756 people in United States.

#4616among Topic in United States#228in Kids & Family

The average Extended family fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Mothercare, Nordstrom, with strongest over-indexing on Child development (13.09× the country average).

Demographically, the Extended family audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extended family fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extended family profile in United States.

Audience size
3.6M
in United States
Gender
71.9%♀
28.1% male
Age
40.3
average years
Country rank
#8877
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Extended family fans

71.9% are female, 28.1% are male, average age 40.3.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Extended family audience in United States
MetricValue
Female71.9%
Male28.1%
Average age40.3
Estimated audience size3,568,756
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Extended family audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4919%
50+24%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Extended family audience comes from United States.

Worldwide audience distribution share by country for Extended family
CountryShare
United States33.6%
India17.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extended family audience in United States is strongest.

Fig. 05

Top regions by affinity

Extended family fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K2.00×
02Alabama~90K1.83×
03New Hampshire~20K1.56×
04Alaska~10K1.30×
05Louisiana~60K1.23×
06Minnesota~60K1.21×
07Nebraska~20K1.19×
08Mississippi~30K1.18×
09Kentucky~50K1.14×
10Indiana~70K1.12×
11Missouri~60K1.11×
12Pennsylvania~100K1.09×
13Iowa~30K1.08×
14South Dakota~9K1.07×
15Oklahoma~40K1.06×
16New Mexico~20K1.05×
17Rhode Island~10K1.03×
18Massachusetts~70K1.02×
19North Dakota~7K1.02×
20Arkansas~30K1.01×
21Kansas~30K1.00×
22West Virginia~20K1.00×
23Michigan~90K0.99×
24Wisconsin~50K0.99×
25South Carolina~50K0.99×
26Ohio~100K0.98×
27California~400K0.97×
28New Jersey~90K0.96×
29Illinois~100K0.95×
30Connecticut~30K0.95×
31Maine~10K0.95×
32Texas~300K0.94×
33Delaware~9K0.94×
34Virginia~80K0.92×
35Maryland~60K0.92×
36Idaho~20K0.90×
37Vermont~6K0.90×
38Washington, District of Columbia~10K0.89×
39New York~200K0.88×
40North Carolina~90K0.86×
41Montana~9K0.86×
42Tennessee~60K0.84×
43Georgia~90K0.82×
44Washington~60K0.82×
45Nevada~30K0.82×
46Utah~30K0.82×
47Hawaii~10K0.82×
48Florida~200K0.79×
49Oregon~30K0.79×
50Colorado~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Extended family, United States
0.75×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extended family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extended family audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires20.00×
02Soho House (club)Business & Career16.75×
03Child developmentBusiness & Career13.09×
04MothercareKids & Family10.23×
05BreitlingFashion & Accessoires9.02×
06TAG HeuerFashion & Accessoires8.83×
07High-net-worth individualBusiness & Career6.13×
08Family carCars & Mobility5.61×
09KindergartenKids & Family3.86×
10Diaper bagKids & Family3.23×
11NordstromShopping3.17×
12HandbagsFashion & Accessoires2.47×
13VeganismFood & Beverages2.08×
14IKEAHome & Garden1.92×
15CouponsShopping1.90×
16Home improvementHome & Garden1.86×
17Planet FitnessSports1.81×
18CookingFood & Beverages1.71×
19WalmartShopping1.60×
20HappinessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extended family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extended family audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
Career OrientationPOWER2.35×
Family OrientationCONSERVATISM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extended family audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
Sports ActivityPOWER1.08×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Extended family have in United States?

Extended family has an estimated audience of 3,568,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Extended family fans?

71.9% of Extended family fans are female, 28.1% are male, with an average age of 40.3 years.

03

Which brands do Extended family fans like most?

Extended family fans show strongest brand affinity for Child development (13.09×), Mothercare (10.23×), and Nordstrom (3.17×) over the country average.

04

Where do Extended family fans live in United States?

Extended family fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Extended family fans also like?

Beyond Extended family itself, the audience over-indexes on Mothercare (10.23×), Nordstrom (3.17×), TAG Heuer (8.83×), and Cooking (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Extended family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Extended family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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