Extended family Audience in United States

Extended family has an estimated audience of 3,568,756 people in United States. 71.9% are female, 28.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Child development, Mothercare, MSN, Diaper bag, Hobby Lobby.

The average Extended family fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Mothercare, MSN, with strongest over-indexing on Child development (14.27× the country average). Demographically, the Extended family audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Extended family fans

Demographic split for Extended family audience in United States
MetricValue
Female71.9%
Male28.1%
Average age40.3
Estimated audience size3,568,756

Audience persona

The typical Extended family fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Extended family in United States
RegionReachAffinity
California387,8340.99×
Texas272,6260.89×
Florida200,3770.83×
New York192,1830.96×
Arizona169,3742.32×
Pennsylvania131,7531.1×
Illinois119,3531×
Ohio115,5141.05×
Alabama102,1412.05×
Michigan99,2561.06×
North Carolina94,1030.88×
New Jersey89,4050.99×
Georgia88,8420.81×
Virginia79,6770.92×
Massachusetts79,1971.13×
Indiana68,7691.05×
Tennessee62,1400.87×
Missouri60,4601.05×
Maryland59,6110.97×
Washington59,4540.83×
Wisconsin57,2461.07×
South Carolina49,1810.92×
Minnesota48,9500.96×
Louisiana45,3410.99×
Kentucky43,6030.97×
Colorado42,3490.75×
Oklahoma40,0001.01×
Connecticut36,2551.01×
Oregon31,6870.77×
Iowa31,3611.07×
Mississippi27,9760.95×
Nevada27,8740.81×
Kansas27,4270.98×
Arkansas25,5630.87×
Utah24,1420.76×
New Hampshire20,8781.48×
Nebraska20,3381.14×
West Virginia16,4970.99×
Idaho14,7460.82×
New Mexico14,5120.81×
Alaska12,3801.62×
Rhode Island11,7601.04×
Maine11,3330.89×
Hawaii9,8960.65×
Washington, District of Columbia9,7090.91×
Delaware8,7450.89×
South Dakota8,4991.03×
North Dakota7,2820.99×
Montana6,5440.66×
Vermont4,7510.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extended family audience
BrandAffinityCategory
Child development14.27×Business & Career
Mothercare14.66×Kids & Family
MSN3.54×News
Diaper bag5.39×Kids & Family
Hobby Lobby2.79×Home & Garden
TAG Heuer9.76×Fashion & Accessoires
Planet Fitness2.6×Sports
Patek Philippe8.77×Fashion & Accessoires
Breitling11.25×Fashion & Accessoires
Great Clips3.58×Beauty & Wellness
Staples (Canada)3.06×Business & Career
Aldi2.26×Shopping
Family1.52×Kids & Family
Kindergarten3.82×Kids & Family
PSV Eindhoven20×Sports
High-net-worth individual5.42×Business & Career
Rolex4.93×Fashion & Accessoires
Specialty coffee5.96×Food & Beverages
Baby food3.63×Kids & Family
Kate Spade4.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extended family audience
TraitClusterScore
Family OrientationCONSERVATISM2.15
LGBTQ+ IdentityOPEN1.86
Career OrientationPOWER1.84
Convenience OrientationPREMIUM1.55
IndulgenceJOY1.53
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Extended family
CountryShare
United States33.6%
India17.4%
United Kingdom6.3%

See Extended family audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Extended family have in United States?

Extended family has an estimated audience of 3,568,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Extended family fans?

71.9% of Extended family fans are female, 28.1% are male, with an average age of 40.3 years.

Which brands do Extended family fans like most?

Extended family fans show strongest brand affinity for Child development (14.27×), Mothercare (14.66×), and MSN (3.54×) over the country average.

Where do Extended family fans live in United States?

Extended family fans in United States are most concentrated in California (reach 387,834), Texas (reach 272,626), and Florida (reach 200,377). These three regions account for the largest share of the active audience.

What other brands do Extended family fans also like?

Beyond Extended family itself, the audience over-indexes on Mothercare (14.66×), MSN (3.54×), Diaper bag (5.39×), and Hobby Lobby (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extended family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.