Rascasse Audience Intelligence

In Time Audience in United States

A data profile of the people who buy, follow and care about In Time in United States — modelled from more than twelve digital signal sources. In Time has an estimated audience of 1,039,479 people in United States.

#1788among Movie / TV Show / Series in United States#4180in Movies & TV

The average In Time fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Indiana.

Top brand affinities include Alex Pettyfer, Cillian Murphy, Rose Leslie, with strongest over-indexing on Alex Pettyfer (174.46× the country average).

Demographically, the In Time audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In Time fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Alex Pettyfer.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In Time profile in United States.

Audience size
1M
in United States
Gender
64.7%♀
35.3% male
Age
42.3
average years
Country rank
#23077
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In Time viewers

64.7% are female, 35.3% are male, average age 42.3.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for In Time audience in United States
MetricValue
Female64.7%
Male35.3%
Average age42.3
Estimated audience size1,039,479
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the In Time audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

11.1%

of the worldwide In Time audience comes from United States.

Worldwide audience distribution share by country for In Time
CountryShare
Italy15.8%
United States11.1%
Spain7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In Time audience in United States is strongest.

Fig. 05

Top regions by affinity

In Time fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~90K3.98×
02Utah~10K1.23×
03California~200K1.20×
04Idaho~7K1.16×
05Arizona~30K1.13×
06Nevada~10K1.12×
07Alaska~3K1.11×
08Texas~100K1.09×
09Washington~30K1.09×
10Colorado~20K1.08×
11Oklahoma~10K1.05×
12New Mexico~6K1.04×
13Illinois~40K1.03×
14Hawaii~5K1.03×
15Oregon~10K1.02×
16North Dakota~3K1.02×
17Missouri~20K0.99×
18Kansas~9K0.99×
19South Dakota~3K0.98×
20Michigan~30K0.97×
21Arkansas~10K0.97×
22Montana~3K0.97×
23Georgia~40K0.96×
24Nebraska~6K0.96×
25Florida~80K0.95×
26Ohio~30K0.94×
27Kentucky~10K0.94×
28New York~60K0.93×
29Virginia~30K0.93×
30Iowa~9K0.93×
31Minnesota~20K0.92×
32Tennessee~20K0.91×
33Wisconsin~20K0.91×
34Connecticut~10K0.91×
35Washington, District of Columbia~3K0.91×
36Louisiana~10K0.90×
37North Carolina~30K0.89×
38Pennsylvania~40K0.88×
39West Virginia~5K0.88×
40Alabama~10K0.87×
41New Jersey~30K0.86×
42Massachusetts~20K0.85×
43Maryland~20K0.85×
44Mississippi~8K0.85×
45New Hampshire~4K0.84×
46Maine~4K0.83×
47Rhode Island~3K0.83×
48South Carolina~10K0.81×
49Delaware~3K0.81×
50Vermont~2K0.80×
Fig. 06

Affinity by region

Affinity by region — In Time, United States
0.80×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In Time audience
#·InterestCategoryAffinity×
01Alex PettyferMovies & TV174.46×
02Rose LeslieMovies & TV67.50×
03Cillian MurphyMovies & TV42.88×
04Candice SwanepoelFashion & Accessoires37.08×
05GorillazMusic & Radio26.49×
06Alarm clockHome & Garden26.46×
07Prison BreakMovies & TV22.31×
08Saw (franchise)Movies & TV21.50×
09Rami MalekMovies & TV20.00×
10Michael SheenMovies & TV20.00×
11A Beautiful Mind (film)Movies & TV18.75×
12American Gods (TV series)Movies & TV17.93×
13Dakota FanningMovies & TV16.66×
14Javier BardemMovies & TV11.48×
15Morena BaccarinMovies & TV9.06×
16Kyle BuschSports5.50×
17Las VegasTravel & Leisure4.14×
18Mortgage loansBusiness & Career3.69×
19WalgreensShopping3.51×
20T-MobileTechnology & Electronics3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In Time audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.95×
SpiritualityBALANCE1.86×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In Time audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In Time have in United States?

In Time has an estimated audience of 1,039,479 people in United States, concentrated in California and Texas.

02

What is the gender split and age of In Time viewers?

64.7% of In Time fans are female, 35.3% are male, with an average age of 42.3 years.

03

Which brands do In Time fans like most?

In Time fans show strongest brand affinity for Alex Pettyfer (174.46×), Cillian Murphy (42.88×), and Rose Leslie (67.5×) over the country average.

04

Where do In Time fans live in United States?

In Time fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Indiana (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do In Time fans also like?

Beyond In Time itself, the audience over-indexes on Cillian Murphy (42.88×), Rose Leslie (67.5×), Gorillaz (26.49×), and Dakota Fanning (16.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See In Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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